Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Download the template 4.

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Template Templates Social Media RFP 104

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported.

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Social Media Management Social Media Tools Price 111

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Tools Strategy Video Library 118

Social Media Strategies Summit

MARCH 6, 2024

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience.

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Social Media How To Survey Analytics 213

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

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Tools Content B2B Social Media Management 62

Oktopost

MARCH 15, 2021

With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever. The mood and behavior of your audience have changed, and so too must your marketing strategies. Re-evaluate Your Marketing Strategy.

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B2B Social Media Strategy LinkedIn 138

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Event monitoring.

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Strategy Sentiment Social Media Management Analysis 118

Sprout Social

JULY 13, 2022

Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. You just need to gut-check your strategy against the right data. To help, we gathered all the information you need to get up to speed on the state of social media in Europe.

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Social Media Strategy Statistics Trends 94

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

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Social Media Management Social Media Tools How To 40

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 106

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

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HootSuite Sentiment How To Hashtag 76

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 126

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

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Hashtag Analytics LinkedIn Content 97

Social Media Strategies Summit

MAY 27, 2022

You want to spend your precious resources on the tasks most likely to drive fantastic results — things like analysis and strategy — but labor-intensive drudge work bogs you down. You need to get smart by investing in the right social media management tools. Social Media Tracking & Reporting Tools.

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Team Tools Social Media HootSuite 219

Buffer Social

SEPTEMBER 22, 2017

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate.

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Social Media Tools Strategy Social Media Management 112

agora pulse

NOVEMBER 14, 2020

In a time when it seems like there is Yet Another Massive Marketing Event Registration (YAMMER) every other day, why would one stand out from the others? What might make you decide to register and spend a day at this event rather than that one? So, there’s a significant cost associated with any event. Here’s why.

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Eventful Discount Cost Yammer 142

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Any visitors who performed an event directly correlated with conversions and sales.

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Conversation Tips Facebook Advertising 127

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Be sensitive to real-world events. The Dos and Don’ts of a Social Media Automation Strategy.

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Social Media Tweetdeck Strategy Airlines 100

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

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How To Social Media Management Metrics Team 123

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Try our social media management and analytics tools with a free 30-day trial ! Get started now.

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Strategy Facebook Marketing Metrics 111

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

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Instagram Tools Hashtag Authentication 160

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Any large event can be searched for and discussed using specific hashtags on social networks. Trending Hashtags.

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Hashtag Brands How To Conference 78

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

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Retail Social Media Brands Tips 105

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Take a look at the list of tools we’ve put together to help you analyze your social performance. CoSchedule has more to offer besides their social media organizer.

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Analytics Tools Social Media Curation 125

Sprout Social

JANUARY 26, 2021

Social marketers Bre Schneider , Christina Olivarez and Olivia Jepson share the social media tips and tricks they’re embracing to put data first and reclaim their time. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Social Media Metrics Data Team 142

Hootsuite

AUGUST 22, 2022

Promote your events or products. Getting eyeballs on your content is half the battle for social media marketers. Ensure it fits your brand and content strategy and makes sense for you to post. Better yet, stay ahead of the trends with our free Social Trends 2022 report. Hashtags help you do that. Get noticed.

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Hashtag LinkedIn HootSuite Social Media Management 94

agora pulse

MAY 21, 2020

When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. Check their social strategy. How are they using social media to engage and drive traffic? Are there gaps in your strategy? Grab some takeaways.

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Analysis Twitter Hashtag How To 131

Hootsuite

MAY 20, 2020

Please note that if you are interested in live-tweeting an event , there is a post on that as well! Both live-tweeting and going live on Twitter can help you promote an event. Add a tweet to your Live event. Promote your event with Twitter live. You know that live-tweeting can help you promote an event.

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Twitter HootSuite How To Eventful 145

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

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Social Media Meme Advertising Strategy 220

Rebekah Radice

MARCH 29, 2016

Contrary to what some marketers think, social media isn’t just a channel to blast out promotional content and drive a ton of website traffic. While that may have been common practice in the past, social media marketing has matured. Stay Up-to-Date on the Social Industry. Update Your Calendar with Events.

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Social Media Social Media Management Collaboration Upcoming 122

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. When assessing your social data, you need to evaluate the full spectrum of earned and owned data. While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story.

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Data Metrics Sentiment Analytics 119

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Efficiently Manage and Integrate Ads.

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B2B Facebook How To Campaign 118

Rebekah Radice

JUNE 5, 2016

Learn how to use social media automation to improve your results! 5 Ways to Use Social Media Automation in Your Marketing Strategy. They aren’t you and don’t run your social channels. Each business (and social network) is unique. For me, that’s Post Planner and Sprout Social.

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Social Media Strategy Notification Marketing 60

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Ari Herzog

JANUARY 8, 2014

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. Augie Ray directs customer strategy at American Express. Relate to current events. Cameron Brenchley directs digital strategy for the U.S.

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Twitter Chemicals Sports Yahoo 185

Sprout Social

JUNE 15, 2023

And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges. Understaffing. Limited bandwidth.

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Social Media Management Social Media Tools How To 110