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White paper on Social CRM for associations

SocialFish

Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Marketing designs campaigns for products, services, and events.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? What do you think about influence mining, and its applicability for your business? Customer service? Every week.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? iMedia Connection ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Is it good enough to just say “here is our product, go buy it?&# And of course product improvement ideas are important.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised. Event: Australian Institute of Company Directors AICD social media (5). Related posts.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Publishing has historically relied on advertising, or sponsorships, to pay for content production. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Build your email subscriber list.

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