Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

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URL Eventful Conversation Advertising 178

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

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Eventful Campaign Aggregator Facebook 196

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 209

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. The final product looks like this… You may want to test it using the Preview tool in Google Tag Manager. Read them first.

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Eventful Aggregator Google Conversation 177

Jon Loomer

MAY 22, 2023

In just two years, of course, three different Advantage targeting products with expansion capabilities have rolled out (and a confusing fourth on the horizon). But it is automatically on (and can’t be turned off) when optimizing for any type of conversion, value, app event, or app install. It makes sense why.

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Products Advertising Features Groups 200

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. As I write this, the Pixel Event Setup Tool , though it has promise, simply isn’t a solution.

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Eventful How To Facebook Energy 200

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

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Eventful Social Media Notification LinkedIn 205

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The Pixel Event Setup Tool may not be sufficient (it’s not for me). The Problems with the Pixel Event Setup Tool. As I write this, the Pixel Event Setup Tool , though it has promise, simply isn’t a solution.

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Eventful How To Facebook Energy 142

Social Media Today

SEPTEMBER 29, 2022

Here's a look at all the big SEO and product display improvements that Google unveiled at the event.

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Eventful SEO Marketing Google 161

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 123

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

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Eventful Team Sentiment Social Media 124

Social Media Today

AUGUST 30, 2021

The event will see TikTok sharing more info on its upcoming projects and product focus areas.

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Eventful Upcoming Project Products 176

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 84

Meltwater

FEBRUARY 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

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Eventful Marketing Software Report 161

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

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Eventful Social Media How To Sports 115

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

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Eventful LinkedIn B2B Microsoft 128

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Waxing UnLyrical

SEPTEMBER 18, 2013

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 92% of trade shows attendees are on the lookout for new products. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Why it’s important.

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B2B Eventful Marketing Conference 118

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

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Eventful Social Media Hashtag HootSuite 111

Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Later

APRIL 24, 2020

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual.

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Jon Loomer

MAY 17, 2018

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. Between Broadmatch Dynamic Ads, Dynamic Product Ads, and all the new features of dynamic ads, they are delivering real results. We know the flow.

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Products Facebook Advertising Upcoming 167

Jon Loomer

APRIL 1, 2024

It could be pixel, API, or event issues. This ad set was optimized for the Complete Registration standard event, so the Results column was reporting all attributed fires for that event. They could also click around my website and subscribe for something else that would fire the Complete Registration custom event.

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Conversation API Eventful Report 142

Social Media Today

MAY 27, 2021

Google has outlined a range of eCommerce developments in its latest marketing showcase event.

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Buffer Social

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

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Team Products Features Review 88

agora pulse

SEPTEMBER 14, 2020

But did you know how much a Twitter list can help your productivity? Increase Productivity by Using Twitter Lists as a Sales Tool. Creating a list on Twitter helps boost your productivity. Effective Events with Twitter Lists. In fact, events are one of the main ways that I use Twitter to be effective.

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List Products Twitter Eventful 107

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. They’ll be the ones who show up to your events, who talk about your brand to friends and colleagues, who engage with your brand on social media. What does it all mean?

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Communities Products Company Strategy 87

Waxing UnLyrical

JUNE 17, 2019

Social video will never replace $200 an hour high-end 4K video production. The value is leveraging all the photos your professional photographer takes at conferences, banquets and other events. When uploaded to your cloud of choice, you or a colleague can easily get video online as an event occurs. Did I mention it was fast?

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Review Products Video LinkedIn 100

BeingOptimist

DECEMBER 15, 2022

The first step toward maintaining a strong and sturdy business is not to eliminate face-to-face events entirely, but to balance them effectively with online events to benefit your customers, which will in turn benefit your business. Get the balance right. The footfall is online these days. Become an expert.

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Jon Loomer

APRIL 13, 2022

It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Product Groups.

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Conversation Report Facebook Eventful 187

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. What products are people purchasing?

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Conversation Facebook Eventful Report 188

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Eventful Class Instagram 84

Idaconcpts

SEPTEMBER 4, 2013

In the past I have been to a lot of technology events. As you can imagine, technology events vary in their substance and style. As you can imagine, technology events vary in their substance and style. But sometimes what you want is a truly luxurious event. Tech Mentor Events. Lean Kanban France. Who is BOB?

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