Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. He’s on the road now on the UnMarketing book tour of 30+ cities.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy? Despite the cold you were terrific!

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc. Dare I say the “digital glue?&# Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Powers RT @jaybaer: Are You Growing Enough Voices [link] That's a productive vacation. Certainly, there is a benefit to creating content on a daily basis.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? in the morning here in Holland and I can't sleep.so

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Increased Product Knowledge - As customers play the game they learn more about your brand’s products. Rewards for Using Self-Service Channels.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

MARCH 28, 2012

Drive customers to your website, email, forums and robust, highly searchable FAQ to answer questions in event they may not need immediate help solving or the use of a live person. Increased Product Knowledge - As customers play the game they learn more about your brand’s products. Rewards for Using Self-Service Channels.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A new product launch. A write up on a blog. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. What have you seen in the social media world lately that’s excited you? (I’m Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. link] Eric Buchegger Tying together CSR and social media.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 28, 2010

Buy your own product. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. You know how much you learn about your customers sitting in your office?

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This is when it starts to be fun.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 14, 2010

Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. It seems to be working. It is all about SERVICE for them. It’s so true!

Social Media 129

Social Media Consultant Health Care Questions 129

agora pulse

MAY 12, 2020

It certainly doesn’t give the best possible image of the brand and the product. They should be removed or hidden: Here, Betabrand should definitely get rid of those comments giving a bad impression on the look and feel of the product. If necessary, you can ban users from the social CRM, too.

Comments 185

Comments Facebook HootSuite How To 185