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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? Sure, there’s something to be said for hopping on the latest TikTok trend. According to GlobalWebIndex , nostalgia is a growing consumer trend.

Education 162
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Don’t accept content marketing as a separate discipline – make sure you integrate it in your other marketing activities such as PR, events and SEO. Assess industry trends. Looking from a broader perspective in your industry, be the first to identify the existing content gaps and let your brand bridge them. Tips and tricks.

Report 216
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This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The local community manager should thereby be positioned in the local country.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. You’d work with influencers to invite their audience to the event.

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How to Create a Hashtag Just for Your Business

Sprout Social

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Have better grasp of social media trends. So you know this is the perfect space to use hashtags for discovery, conversations and hopping on major trends. As a business, it’s smart to use hashtags on Twitter for timely events.

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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand. Collaborate on an event. Sponsored posts. Becoming an affiliate.