Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. purchases, scheduled events) divided by ad spend. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. CPL CPA CPC ROAS.
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