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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. purchases, scheduled events) divided by ad spend. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. CPL CPA CPC ROAS.

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What New Data Tells Us About Blog Advertising

Convince & Convert

These are sponsored post, giveaway post, contest post, collaboration post, and event hosting post. These collaborations include events, signature lines, and longer term sponsorships. Of the nearly 2,000 sponsored posts, five sponsored blog formats were identified. The Takeaways.