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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. CPL CPA CPC ROAS. purchases, scheduled events) divided by ad spend.

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What New Data Tells Us About Blog Advertising

Convince & Convert

Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives. Brands like NatureBox, Freshly, Le Tote, and Kiwi Crate typify breakout brands advertising with bloggers to drive direct conversions. The Takeaways.