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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231
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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? What’s your social currency?

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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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How to define and share your core brand values effectively

Sprout Social

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Jack Welch supports events and their business uses.

Akamai Marketing

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

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