How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Under Shortener , select a link shortener to create a compact link to use in your social post.
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