Small Business Mavericks

MAY 31, 2011

Both major search engines – Google and Bing – include Twitter in their search results. Here are a few based on my own observations: Be aware of your text – Just like anchor text, the search engines likely use the text within your tweets to determine what a link is about. So how can Twitter help you improve your SEO?

SEO 168

SEO Twitter Social Graph Reputation 168

Small Business Mavericks

OCTOBER 30, 2012

The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. Your reputation will.

Google 111

Google Reputation SEO Engineering 111

Small Business Mavericks

OCTOBER 26, 2012

Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. Going forward, you have to work on your author reputation. It’s more than just a reputation management tool. It’s a search engine marketing management tool. Let me explain.

Reputation 105

Reputation Engineering Google Publishing 105

Small Business Mavericks

JULY 3, 2012

Here they are, the 5 dimensions of blogging: Search engine optimization – Every blog post is a separate web page. Since search engines rank web pages , if you blog every day for a year and each blog post is optimized for 3 key phrases, then you’ll have 1,095 potential No. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

DECEMBER 12, 2013

Reputation management, maybe. Chances are, some of those domains may do well in the search engines. Search engine ranking policies change over time. Don’t think about buying a new domain name if you think it will give you a search engine advantage. Market Research domain names ICANN search engines TLDs'

Domain Name 101

Domain Name Engineering Policies Reputation 101

Small Business Mavericks

JULY 30, 2012

If you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs.

Google 161

Google Reputation Engineering Small Business 161

Small Business Mavericks

OCTOBER 18, 2013

It’s a new way of formatting information so that the search engines can better present it and catalog it for searchers. Google Authorship is a way to add instant credibility to your content in the search engines by tying it to the reputation of the author. Google Authorship.

Engineering 101

Engineering SEO Small Business Reputation 101

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. When you connect all of your social media profiles to your website, then you are telling the search engines and your human visitors that you have outposts. It’s good SEO. Your Social Authority. They build trust.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

JULY 22, 2012

Search engine optimization has a bad reputation. And the second commandment is like unto it: Think about the search engines, but don’t think about them first. Many people don’t trust it and it’s largely due to bad advice that SEOs often give.

SEO 156

SEO Reputation Engineering Google 156

Small Business Mavericks

SEPTEMBER 25, 2012

I guess that’s a good reason to pursue building a search engine, but would it be any good? Privacy concerns aside, would a Facebook search engine change the landscape of search ? Would more people use Facebook as a search engine if Facebook announced the official Facebook Search Engine? Isn’t it? Or would it?

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

MARCH 26, 2015

To quote: Four out of five people use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely to be considered reputable by customers. Yet only 37 percent of businesses have claimed a local business listing on a search engine.

Google 70

Google Small Business Engineering Reputation 70

Small Business Mavericks

OCTOBER 31, 2012

Google is interested in two things: Creating the best search engine results pages for searchers. It interests the largest search engine in the world to protect its search results. What’s infinitely more important going forward is the reputation of your content’s author. Increasing profits.

SEO 101

SEO Reputation Engineering Google 101

Small Business Mavericks

MAY 29, 2015

For as long as there have been search engines, if you think about it. This one is kind of silly, because as long as there’s a search engine, there will be a way to optimize your site for it. Certainly, it has been around long enough to collect some myths that should be debunked. SEO is a one-time investment. The Truth About SEO.

SEO 70

SEO Engineering Reputation Analysis 70

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Plagiarizing – Once you get a reputation for stealing other people’s work, you’ll have a hard time overcoming that reputation. But DO make sure your posts are optimized for the search engines.

Reputation 98

Reputation SEO Blogger Publishing 98

Small Business Mavericks

APRIL 22, 2011

This invites the search engine spiders back to your site to crawl it. Increased Search Engine Rankings – Not only do you have more opportunities to rank with each blog post, but each blog post can rank according to its own merits. Every blog post is considered a separate web page by the search engines. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

JUNE 5, 2012

There is a lot to be said for search engine optimization and paid advertising. Reputation management. Both have their places. But social media is a two-way conduit that requires your interaction. It’s a way for you to dialogue with your audience about your products and services or your niche and nose your way into their minds.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

APRIL 25, 2011

It’s a well known fact that 80%-85% of traffic for almost every website online comes from the search engines. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. But are you getting any work done?

Small Business 161

Small Business Case Study Marketing Press Release 161

Small Business Mavericks

OCTOBER 11, 2011

Comments from Google’s blog comment system would be given preferential treatment in the search engines. Another reason a Google+ blog comment system would be beneficial is for reputation management. That would help your blog and your commentators. Anything that helps your commentators in turn helps you. Have you joined yet?

Comments 98

Comments Google Disqus WordPress 98

Small Business Mavericks

JUNE 27, 2012

This is important because if you get put on a server that is a bad neighborhood – several of your hosting neighbors are spammers – then you could get a bad reputation by association. Your choice of hosting companies has a lot to do with that reputation. There’s a small search engine called Blekko.

Hosting 98

Hosting Reputation SEO Sites 98

Small Business Mavericks

NOVEMBER 20, 2013

The latest was at Search Engine Journal. Write good, original content and back it up with a solid reputation. There’s no other way to influence the search engine rankings. Every day now I see articles popping up telling webmasters how to win Google’s heart again after being penalized for low-quality or spammy links.

Directory 98

Directory Press Release Journal SEO 98

Small Business Mavericks

NOVEMBER 13, 2012

White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized. When it comes to online marketing, anything you do that is approved by the search engines could be disapproved of if engaged in too often or pursued too aggressively.

SEO 93

SEO Small Business Engineering Reputation 93

Small Business Mavericks

MARCH 26, 2012

Some would argue that search engine traffic is becoming too difficult to target and that the current algorithms have made it harder for small businesses, particularly new small businesses, to rank well. Small businesses have a reputation for generally offering better service compared to their bigger rivals. Is SEO still relevant?

Small Business 98

Small Business Price Reputation SEO 98

Small Business Mavericks

JANUARY 27, 2016

Plan your website’s navigation and content and hire a reputable designer. Search Engine Optimization – Your website needs to be optimized to receive the targeted traffic you want to reach out to. Search Engine Optimization – Your website needs to be optimized to receive the targeted traffic you want to reach out to.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

MAY 11, 2015

John Weston considers search engine marketing an essential part of the marketer’s toolkit and something that must be done by every organization. The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook).

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JANUARY 14, 2014

I see Google+ as a reputation enhancer for anyone serious about online marketing. The benefits include SEO, a stronger search engine presence for your brand, and networking. If you joined Google+ so that you can comment on YouTube videos, then go one step further and start using Google+ for marketing. But that’s just a beginning.

Google 105

Google Small Business SEO YouTube 105

Small Business Mavericks

JUNE 13, 2012

As a business owner, you can improve your search engine rankings by posting regularly to Google+. Rather, what you’ll notice if you use the service often is that your Google profile will rise to the top of the search engine rankings, so it’s a great reputation management tool.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

AUGUST 23, 2012

Bing, the search engine, has recently started promoting specific Quora content in its search results sidebar. While this feature won’t necessarily catapult Quora to the top of the social media websites , it could give the Q&A site a boost in reputation. After all, Bing is the second largest pure search engine online.

Reputation 98

Reputation Engineering Blogger Features 98

Small Business Mavericks

APRIL 3, 2013

That’s great for reputation management. YouTube is one of the top 5 most trafficked websites online and the second biggest search engine. That’s not a bad thing as it means your brand will have one more ranking than it did before. The real benefit to marketing through YouTube, however, is in branding.

YouTube 87

YouTube Brands Embedding Reputation 87

Small Business Mavericks

AUGUST 1, 2011

The same is true of onsite content designed to gain search engine rankings. Both article marketing and blogging have the potential to affect your reputation online in both the short term and the long term and for better or for worse. Consistency is key , both with article marketing and with blogging.

Marketing 110

Marketing Reputation SEO Engineering 110

Small Business Mavericks

APRIL 9, 2011

The more reviews you have, the more likely your local listings will appear in the search engines. It can appear in the search engine listings for any search involving the name of your business plus “reviews.&# Other sites like Yelp and CitySearch offer local business listings and a way for customers to review a business.

Small Business 156

Small Business Review Case Study Press Release 156

Small Business Mavericks

MAY 11, 2011

to prevent others from getting it first and doing damage to your reputation. I wouldn’t expect a great deal of search engine traffic from About.Me.Me domain names don’t typically do well in the search engines. Ditto if you are a local business person just getting started with your local online marketing.

Small Business 150

Small Business Domain Name Case Study Press Release 150

Small Business Mavericks

APRIL 21, 2011

Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. It’s the best search engine marketing money can buy. Update your blog daily. Is this hard?

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

OCTOBER 7, 2013

In fact, a daily blog is a powerful online marketing weapon that can bring you years of benefits that include traffic, search engine rankings, and increased reputation. That’s actually not a bad idea. But does that mean every business needs a blog? Does that mean it’s the most important online marketing activity?

Activities 98

Activities Marketing Small Business Reputation 98

Small Business Mavericks

SEPTEMBER 15, 2011

Here’s his reasoning for abandoning your meta descriptions: Trust me — there is nothing compelling about a meta description that a search engine chooses to ignore because it has moved the pointer a few degress further into the page. It isn’t that the search engines use them for ranking purposes, but they do use them.

Engineering 98

Engineering Reputation Examples Google 98

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

FEBRUARY 1, 2011

Effective search engine marketing is dependent upon the rules of supply and demand. In other words, what keywords are people typing into the search engines right now in order to find what they are looking for? The supply side consists of the websites containing information that people are searching for.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

MAY 9, 2011

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Small Business 150

Small Business Strategy Case Study Press Release 150