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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

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5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings

SocMed Sean

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

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6 Underused Internet Marketing Tools

Small Business Mavericks

More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. Mobile apps – Mobile apps present a unique opportunity for marketers.

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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone.

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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

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Real-time Search Optimization for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content. The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. That’s just one idea.