Waxing UnLyrical

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Check out my case study for more detail on why longform content is tops: Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine. You can connect with him via LinkedIn or Twitter. Developing a Content Marketing Strategy.

Content 150
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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips. Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO' Well, summer officially arrived on Friday, and with it, the longest day of the year.

SEO 197
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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

” ‘Tis true, not everyone is cut out to be an engineer. What IS relevant the ability to re-engineer your programs so that they really do put people front and center. Twitter Facebook Google+ LinkedIn “I’m not a Millennial” and Other Myths F’ing up Your Career. And then go do it.

Buy 190
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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks; that’s one of the reason LinkedIn Publishing has taken off the way it has. LinkedIn, Facebook, etc., Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog? Usually, two reasons: 1.

Hosting 248
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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Connect with her on LinkedIn. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Say how you do it.

LinkedIn 100
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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium. Yes, we did that.).

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

BTW, (something about LinkedIn). My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 250