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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? E-mail newsletters and RSS feeds. Cross-network promotion.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Follow this content optimization checklist before publishing content to ensure it is properly optimized. Geo Redirects.

NoFollow 198
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Blog RSS feeds. RSS feeds provide them with fresh content without having them to give away their information.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Blog RSS feeds. RSS feeds provide them with fresh content without having them to give away their information.

How To 26
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10 SEO Tactics That No Longer Work (If They Ever Did) | Small.

Small Business Mavericks

Search Engine Submissions – Submit to all the search engines you want. The best search engines will crawl your site if it’s crawlable. You don’t need to submit to search engines. Your visitors will know what the site is about, but the search engines don’t care about these tags.

SEO 93
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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

What’s the wrong way to publish guest posts? Do you notice who it is published by? To “feed” the Google Panda Update you needed to create quality unique content. To “feed” the Google Penguin Update you needed to create natural links. How do we know an update is coming? A real person.