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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Create Wikipedia articles, electronic press releases; leave comments on forums and blogs even those with <nofollow> attributes. Make your RSS feeds seeded into the most potent feed engines and directories.

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3 Forums with CommentLuv-Like Functionality

Kikolani

But vBulletin-powered forums have the option for a third-party add-on that allows members to place an RSS feed in their forum profile. Edit your profile and add your RSS feed in the Blog Feed field. Discuss graphic design, scripting, web hosting issues or search engine optimization. Latest blog post links are nofollow.

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Getting Started with Integrating Search and Social Media

Saying It Social

Microsoft recently expanded the arrangement with Facebook, making Bing its default search engine. Search engines like this and reward it. The links from the profile page may have nofollow tags, but they will drive traffic and different search engines treat the nofollow tag differently. But don’t stop there.

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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. However the collective payoff can be substantial so it’s worth devoting some resources to it.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Increase your search engine rankings: Social media profiles (especially those on Twitter , Facebook , and LinkedIn ) frequently rank highly with major search engines. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. So make sure to get it right.

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