Small Business Mavericks

MAY 4, 2015

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Not all of these are going to be appropriate for every business page on Facebook, but some will.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

JANUARY 23, 2013

A few days ago, Facebook introduced Graph Search. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. On Facebook. I can see Facebook Graph Search being used this way and it could very well put a small dent into Google Search. You can sign up here. This is good.

Facebook 105

Facebook Travel Engineering Google 105

Small Business Mavericks

DECEMBER 12, 2011

We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. That information is what drives the search engines to small businesses. ” For instance, you are chatting with a family member on Facebook. That is just one way Facebooking and Search Engines can work together.

Facebook 93

Facebook Small Business Engineering Social Media 93

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

Small Business 161

Small Business Facebook Case Study Press Release 161

Small Business Mavericks

JANUARY 29, 2014

Facebook Page Likes – Having a Facebook page isn’t enough. Facebook Shares – Just as retweets tell you how engaged your Twitter audience is, Facebook shares tell you how engaged your Facebook audience is. Tracking & Analytics facebook metrics search engines Social Media Twitter'

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

MARCH 26, 2011

But there is another reason to fear Facebook too. It has a competing advertising model. , Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising. Will it win out?

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. More social media usage equals more search engine exposure.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

MAY 13, 2013

While all the search engines generally look at some of the same criteria, there are differences. Bing is more closely aligned with Facebook. You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. and that’s okay. Not everyone can be on top.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

JANUARY 8, 2013

Before you worry about search engine rankings, you should make sure your website is indexed in the search engines. It’s a pretty simple procedure, but it’s necessary to ensure the search engines can crawl all of your pages well. Share to LinkedIn, Google+, Facebook, and Twitter.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

OCTOBER 8, 2014

But some things should not be changed from their place on your homepage, and they should be in plain text for the search engines to easily find: The name of your business. Facebook buttons should go to your business page on Facebook, for example. Web Design and Search Engine Optimization content audit homepage website audit'

Directory 111

Directory Engineering Sites List 111

Small Business Mavericks

APRIL 5, 2012

So much so, I wonder if a more advanced Facebook search engine would have much of an impact. Facebook users generally use that search facility to find data within Facebook, not so much as a general internet search engine. The bottom line is simple – people are very comfortable using both.

Google 101

Google Yahoo Paid Search Engineering 101

Small Business Mavericks

APRIL 24, 2013

The search engines ignore them. As far as the meta description tag goes, it’s still useful, but the search engines don’t always use it. Search engine submission services get your site indexed – No they don’t. You don’t need to submit your website to search engines. You should too.

SEO 102

SEO Domain Name Engineering Small Business 102

Small Business Mavericks

DECEMBER 3, 2014

“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Amazon really is a ginormous search engine for shoppers, and it has collected lots of data about shopping habits. Google replaced Yahoo!,

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

OCTOBER 19, 2012

Search engine optimization changes over time. SEO used to be the art of ranking web pages in the search engines for specific key phrases. Today, search engine optimization is the art of maximizing organic search engine traffic and delivering that traffic to your website. Search engine rankings used to be static.

SEO 105

SEO Engineering Social Networking Google 105

Small Business Mavericks

JANUARY 6, 2016

Search engines. Search Engine Marketing as an Inbound Marketing Channel. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. You want your prospects to find you in the search engines and navigate to your website. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

DECEMBER 3, 2013

1 referrer is Google but you see more conversions coming from Facebook traffic, then spend more time on Facebook while you try to figure out how to convert Google traffic. search engines facebook google referrers Social Media website traffic' What I mean is, if your No. If your No. Google is a business.

Google 98

Google Construction Engineering Facebook 98

Small Business Mavericks

SEPTEMBER 11, 2012

SEOmoz conducted a study on exact match domain names and found that they are in decline in the search engines. But, they were careful to point out that this is not due to the search engines targeting exact match domains in any way. Many SEOs still believe that it does, and many of them teach their clients that it does.

Domain Name 161

Domain Name Small Business Yahoo SEO 161

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Facebook - Facebook led the way with brand pages. It’s true. These are just four.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

MAY 11, 2015

The video of the anthem, Stronger Than That, has been viewed over 14,500 times on YouTube and 43,000 tmes on Facebook, and it ran on the big screen in NYC’s Times Square in March. John Weston considers search engine marketing an essential part of the marketer’s toolkit and something that must be done by every organization.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

JULY 26, 2012

Just as there is a link graph the search engines use to measure your authority, there is a social graph. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. The search engines use that information to connect you everywhere you exist on the Web. It’s good SEO.

Social Media 107

Social Media Social Graph Reputation SEO 107

Small Business Mavericks

AUGUST 9, 2013

What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. Do you think the search engines will get in on this action? Unsurprisingly, it involves the use of hashtags.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

SEPTEMBER 16, 2011

The search engines will rank you. You could promote your content through Facebook, Twitter, LinkedIn, Klout, Foursquare, YouTube, and every other social media giant out there and do just fine. What I mean by that is, you want to give yourself every bit of an edge that you possibly can – in social media and in the search engines.

Klout 168

Klout Foursquare SEO Engineering 168

Small Business Mavericks

NOVEMBER 15, 2012

That is, you can manage your online reputation using social media websites like Facebook and Twitter. You don’t have to use Facebook just because everyone else is using Facebook. As you create more social media content you should also be aware of how it will be received by the search engines. Create more content.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

NOVEMBER 11, 2011

.” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. This could have far-reaching consequences for local businesses trying to increase their search engine positioning.

Google 93

Google Data Badge Engineering 93

Small Business Mavericks

NOVEMBER 3, 2015

Here are those three tactics you should plan on using for a long, long time: Search engine optimization – There are a limited number of ways people will find your website. They may find it by word of mouth, social media sharing, or they can find it by searching for specific concepts in one of the several search engines online.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

NOVEMBER 7, 2011

Is it Facebook? Currently, that position is held by Facebook. This all becomes even more interesting when you consider that Google is the most used search engine and YouTube is No. And most traffic is still coming from the search engines, not from social media (however, this could very well change in the future as well).

Social Media 98

Social Media YouTube Engineering LinkedIn 98

Small Business Mavericks

JANUARY 27, 2016

Search Engine Optimization – Your website needs to be optimized to receive the targeted traffic you want to reach out to. Make sure your website development team incorporates search engine optimization in order for you to achieve maximum search engine results. Think beyond Facebook and Twitter.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

JULY 3, 2012

Here they are, the 5 dimensions of blogging: Search engine optimization – Every blog post is a separate web page. Since search engines rank web pages , if you blog every day for a year and each blog post is optimized for 3 key phrases, then you’ll have 1,095 potential No. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

JUNE 12, 2015

If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. On your Facebook page? Keyword management is one of the most important aspects of search engine optimization. In your PPC campaigns?

Tips 70

Tips Adwords Research Engineering 70

Small Business Mavericks

MAY 8, 2014

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

MAY 26, 2012

These tactics are frowned upon by search engines and most ethical business owners. Freebies – we have seen a lot of large companies offer freebies through Facebook. That will have an effect on your search rankings, and it’s all ethical and not likely to be frowned on by search engines any time soon.

Buy 107

Buy Directory Engineering SEO 107

Small Business Mavericks

JUNE 28, 2012

Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. Keep saying that Google+ isn’t competing against Facebook. But what will be the next Facebook feature they decide to add to Google+?

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

JULY 1, 2011

SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction. Either way, the main target is search engines. This may include but is not limited to BlogCatalog, Facebook, Twitter, niche social sites, and a myriad of social bookmarking communities. All you have to do is give them a go.

Strategy 161

Strategy Domain Name Social Bookmarking SEO 161

Small Business Mavericks

JUNE 5, 2012

There is a lot to be said for search engine optimization and paid advertising. You can be at Facebook, Twitter, LinkedIn. Both have their places. But social media is a two-way conduit that requires your interaction. If you do it right, you can win new customers and make old clients happy with just a little effort.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

JUNE 13, 2012

Not many people really wanted to leave Facebook and most people who didn’t own a website or weren’t into following the latest tech advances didn’t see the value. As a business owner, you can improve your search engine rankings by posting regularly to Google+. All of that is changing too. Why You Should Use Google+.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

APRIL 11, 2012

The main street or busy shopping mall is the search engine and social media like Facebook. Instead of local advertising, you undertake search engine optimization – the aim for each is the same, getting your business in front of people’s eyes.

Domain Name 101

Domain Name Engineering Hosting Advertising 101

Small Business Mavericks

OCTOBER 11, 2011

You can also use Facebook, which is very popular among bloggers – especially bloggers who are active on Facebook. Comments from Google’s blog comment system would be given preferential treatment in the search engines. WordPress has its own. However, you can add comment management services like Disqus or CommentLuv.

Comments 98

Comments Google Disqus WordPress 98