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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

First, be mindful and systematic about who you follow and engage with. Sharing content and engaging with people is the catalyst that makes things happen. Are there specific Twitter tools you recommend someone use, whether desktop or mobile? Fleshing out the handbook into a book seemed to make sense.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly In general, there are no visible calls to action to engage with social channels and little if any interactive assets. Calling attention to mobile apps?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. Spontaneous Jill Peterson and Kevin Heinz were just your average couple until they turned their wedding into something far more memorable.

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Here’s a feature’s list, broken down by features that each service already contains: Plurk: Karma – an awesome feature that keeps people engaged, and gives users a goal. Brightkite: Email and SMS – mobile web is definitely the wave of the future. It’s something to work towards, and opens up other options.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

We have all engaged in debates over the past few years about social media. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. The media landscape has shifted from the linear to one of many layers consumed by creative and empowered individuals.

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The ultimate guide to social recruiting

Sprout Social

In fact, 49% of HR professionals say their organization plans to increase virtual methods of recruitment and candidate engagement. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Consistently engage your social audience. Consistently engage your social audience.