Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

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Feed Feedly Facebook Publishing 117

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

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Engagement Report Video Metrics 119

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram.

Engagement 149

Engagement Communities Video Tourism 149

Visually SM

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. The Growing Importance of Engagement. Now, consider a post published to an audience of 20,000 followers that generates a high engagement level.

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Engagement Publishing Social Media Metrics 130

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. For others, managing a high incoming flow of posts for customer care and engagement is key. Engagements received on brand content.

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Industry Real Estate Social Media Sports 118

Webbiquity SMM

APRIL 4, 2023

While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Strategies Summit

MAY 25, 2021

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Admins have the ability to post content, monitor the page, and make updates to your page information. Test and use different types of content to see what creates the most engagement. Test Creative.

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Communities Engagement Facebook Authentication 130

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

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LinkedIn Engagement Case Study Sentiment 144

Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

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Instagram Engagement Brands How To 130

yMarketingMatters

OCTOBER 25, 2013

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Most of these metrics can boil down to (1) Reach and (2) Engagement.

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Engagement Facebook Metrics Loyalty 271

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

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Video Facebook Policies Feed 200

Oktopost

NOVEMBER 28, 2022

Any business that wants to succeed must master the art of customer engagement. Despite the challenges, it’s essential to get engagement right. So, how can you ensure that your B2B brand is engaging its target audience and closing deals? To begin with, let’s define what B2B engagement is, and why it’s so important.

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B2B Metrics Engagement Data 84

Mindjumpers

SEPTEMBER 13, 2011

Here, I will go through some of the things to bear in mind when you need to write engaging updates. Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. Encourage people to engage. Ask questions. Keep it short.

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Engagement Tips Feed Feedly 208

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Feed Feedly Instagram How To 56

Buffer Social

AUGUST 9, 2018

However, as Page reach and engagement continues to dip for brands , Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution. How Facebook is updating pages to battle declining reach and engagement. Business information. Let’s dive in. Events ticket sales.

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Mindjumpers

JULY 11, 2012

The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Fans engage with brand pages to express themselves. Send a clear message.

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Engagement Facebook How To Upcoming 273

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Make sure to always be on the look out for keywords and other valuable information from i.e. competitors. Facebook Updates News Feed. 2: Revealing your brand’s key influencers.

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Engagement Sample Samples Upcoming 226

Socialmedia.biz

MARCH 30, 2019

According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day. below average engagement rate. For example, according to Argyle Social , B2C businesses are expected to achieve better engagement rates on the weekends.

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Engagement Facebook Hubspot Upcoming 122

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

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Social Media Engagement How To Groups 104

Hootsuite

APRIL 1, 2020

Whether it’s to connect with viewers or promote a product, your goal should inform your livestream setup. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Subscribers may be notified in their homepage feed and see the video in What to Watch Next. Engage the audience.

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YouTube Engagement How To Class 145

Keyhole.co

NOVEMBER 6, 2022

So, you don’t have to look too deep before seeing key analytics like total impressions, engagements, impressions, and posts. Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making?

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Tools Social Media Sentiment Price 52

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Even if you stop watching after a couple of seconds, there’s still a chance you’ll retain some (or maybe even all) of that information.

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Video Trends Marketing Mobile 229

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Facebook is also rolling out three new metrics related to page engagement.

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Metrics Engagement Facebook Advertising 160

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking.

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Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

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HootSuite Feed Feedly Instagram 88

Keyhole.co

JUNE 11, 2024

Engagement nowadays is a two-way street. It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. In this article, you can find strategies for fun and engaging live sessions that will allow you to engage and sell. You will find these on the Instagram Stories feed.

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Instagram Strategy Notification Hosting 52

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.

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Authentication Feed Feedly News 60

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.

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Social Media Video Feed Feedly 153

Ignite Social Media

JULY 24, 2023

The goal of a social media audit is to gain insights about the current social media performance, identify areas for improvement, and make initial recommendations and informed decisions for the future. A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results.

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Social Media Analysis How To Syndication 148

Hootsuite

APRIL 25, 2024

Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

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Curation Social Media Management Tools Social Media 88

Jon Loomer

MAY 11, 2022

When a video appears in someone’s feed, it may auto-play (assuming the person hasn’t turned this feature off or they don’t have slow internet). Auto-play can be good because a video playing in the news feed is more likely to get someone’s attention. Luckily, there is a way to get this information. Movement can be powerful.

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Video Facebook Metrics Feed 190

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. Everyone is online.

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Engagement Patterns Publishing Data 82

Sprout Social

JANUARY 9, 2024

Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need. What content wows our audience?

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Social Media Sentiment Data Team 119

Buffer Social

JANUARY 3, 2023

What shows up in my Feed on LinkedIn, and why? When you go to the feed of your home page on LinkedIn, you will see content relevant to your professional interests, like conversations from your network and people you follow. Experiment with different types of content and figure out what your audience engages with the most.

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LinkedIn Team Hashtag Authentication 113

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

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Examples B2B ROI Analytics 136

Kikolani

JUNE 27, 2011

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. The Channel Information.

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