Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail 101

Retail Trends Fashion Marketing 101

The Realtime Report

JANUARY 12, 2024

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. The Impact of Interactive Online Catalogs An interactive online catalog is more than just a list of products or services; it’s an engaging, dynamic showcase.

Fashion 91

Fashion Marketing Embedding Retail 91

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). The engagements were really telling,” Abbey explains. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. One must constantly think of new ways to engage their audience because there’s so much competition in the social space.”. Samantha Brown.

Fashion 64

Fashion Influencer Authentication Apparel 64

agora pulse

JUNE 9, 2020

This makes them ideal for the retail, and food and beverage sectors. Results also showed that the Nationwide campaign content engaged men more often than women. This insight led the company to identify a continued opportunity to engage with 18-to 44 year-olds. Pinterest for Retail. Tips for Retailers.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

DECEMBER 14, 2022

Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. MFC founded and hosted the first Metaverse Fashion Week.

Industry 106

Industry Examples Real Estate Brands 106

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 117

Video Retail Hosting Fashion 117

Ignite Social Media

MAY 24, 2016

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. Think: Travel + Transportation. Hospitality. Live Lokai. Contact us for a consultation!

Engagement 110

Engagement Brands Hashtag Eventful 110

Social Media Strategies Summit

AUGUST 28, 2019

Chase is the first to engage in this type of large scale machine learning copywriting, but other brands are planning to expand the use of Persado’s technology. According to Persado, the company already works with 250 marketers across categories including retail, finance, and hospitality. Alibaba Opens a FashionAI Store.

Examples 200

Examples Marketing Retail Automotive 200

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media 177

Social Media Retail Fashion Sports 177

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Social Media Strategies Summit

MARCH 25, 2021

For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We According to HootSuite, the average engagement rate for Facebook video posts is 0.26%.

Examples 221

Examples Retail Instagram Buy 221

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. It’s very difficult to get buying right in the fashion industry with trends and shopping cycles changing so frequently, and as a result, many companies overproduce. View this post on Instagram.

Campaign 89

Campaign Brands Fashion HootSuite 89

agora pulse

JULY 22, 2020

A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified. Did your collaboration drive up engagement or conversions? Amplify reach.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: ASO. meccabeauty.

Case Study 111

Case Study Marketing Directory Retail 111

SocMed Sean

FEBRUARY 24, 2022

In similar fashion, entertainment and news media businesses also reach immense numbers of people. Other industries that thrive on Facebook include fashion, retail food, electronics, and automotive. In addition, Facebook even differentiates the data between people who engaged with your posts versus people who simply saw the post.

Facebook 130

Facebook Strategy Marketing Travel 130

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Cleanup for Spring.

Content 156

Content UGC How To Hashtag 156

Ignite Social Media

FEBRUARY 21, 2019

And for a fashion retailer, our unique approach to social ad buying led to a 51% increase in impressions, 33% more engagements, and a 76% increase in online revenue. Ignite Social Media offers includes ongoing programs and pilot campaigns for clients looking to try Content That Converts™ for their brand.

Social Media 116

Social Media Content Retail Fashion 116

Sprout Social

OCTOBER 17, 2022

Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. The iconic bag is only available for sale online and is known for selling out within seconds, but Telfar surprised fans with the opportunity to secure one during New York Fashion Week 2022. nene_la_shiro.

Brands 95

Brands Fashion Eventful Hosting 95

Sprout Social

OCTOBER 4, 2023

London-based retailer River Island uses Tags to make this reporting process easier. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ? In fact, they cite Sprout’s Tag Report as one of the most useful reports in Sprout for their team.

Strategy 118

Strategy Brands UGC Marketing 118

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos. And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Instagram Reel ideas for fashion and retail brands. Engage your students.

Types 115

Types Instagram Brands Collaboration 115

Ignite Social Media

JULY 26, 2019

As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. CPG and food brands have a huge opportunity to provide relevant, engaging content around kids lunch ideas and hacks to inspire parents. 83 billion.

Trends 86

Trends Social Media Retail Delicious 86

Mindjumpers

APRIL 19, 2011

In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Keep posts short : Posts that are 80 characters or less have 27% higher engagement rates. Posts that end with a question have 15% higher engagement rates. Ask questions in the end.

Facebook 279

Facebook How To URL Retail 279

Hootsuite

JANUARY 16, 2023

Use an FAQ chatbot to engage with customers 24/7. Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7. And as if all that isn’t enough, Facebook Messenger chatbots also offer the benefit of tracking customer engagement and activity 24/7. Connect and engage during a Facebook Live event.

Strategy 119

Strategy Facebook Marketing FAQ 119

The Realtime Report

OCTOBER 11, 2019

For example, if you work in the wedding industry, it’s important to look at the wedding fashion trends for 2020 , as these are things people are going to be looking for on the internet. The engagement period is when you’ll get your surge of customers, and if you’ve set up your SEO strategy correctly, then it may be more people than you think.

SEO 121

SEO Strategy Retail Fashion 121

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

Video 131

Video Retail Influencer YouTube 131

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. That said, physicals stores are far from irrelevant. Get Social.

Retail 69

Retail Curation Hashtag Fashion 69

Mindjumpers

JUNE 13, 2012

The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. The ranking of the brands is based on their performance within size and growth (35%), engagement (35%), programming (20%) and integration (10%).

Report 274

Report Brands Facebook Nielsen 274

Convince & Convert

DECEMBER 18, 2014

Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” Offering a number of options also ensures that customers will find one to their taste, which for a luxury retailer, is of the utmost importance. Oh, and to Marc Jacobs.

Case Study 137

Case Study Retail Fashion Campaign 137

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement. Use a list.

Video 111

Video Engagement Facebook Mobile 111

Pixlee

DECEMBER 21, 2018

The National Retail Foundation (NRF)’s annual gathering of retail powerhouses is one of the best opportunities to learn from the pros. New retail is not omnichannel retail. Why we’re going: New Retail is the chic thing in China; crossing the line between offline and online retail experiences.

Retail 42

Retail Fashion Loyalty Curation 42

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. The more likes and engagement a brand page or post has, the more it is favored by the algorithms these social sites use to promote content. The Brands Using Paid Social Have Changed. Image courtesy of Digital Commerce 360.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Later

APRIL 15, 2020

This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: . The Shop tab is an awesome addition for both retailers and everyday users on Pinterest. .

Retail 71

Retail Price Trends Products 71

Social Media Strategies Summit

SEPTEMBER 9, 2022

New product drops, exclusive merch, ultra-rare art, and retail deals. McDonald’s: Use NFTs to Boost Engagement. The company built a website that spells out precisely what’s in it for owners, including access to: A private Discord community. Concert tickets, festivals, and private parties. NFL & Ticketmaster: Be Authentic.

Examples 177

Examples Brands Avatar Authentication 177

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Pockets of highly engaged fans that could make great targets for some brands will be overlooked.

Sports 212

Sports Fashion Apple Advertising 212

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. By sharing previews of exclusive deals, countdown timers, and other engaging content, businesses can build anticipation and drive traffic to their stores on Black Friday. For example, you could create a ‘For your fashionable friend’ guide that highlights unique clothing pieces you’re selling.

Strategy 102

Strategy Discount Marketing Retail 102