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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? You can pass details (parameters) about that action that are relevant to the type of event.

Eventful 173
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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 142
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What Is Patreon? A Creator’s Guide To Making Money in 2022

Hootsuite

Creators can use the Patreon platform for all types of content: Writers might share short excerpts of stories with their Twitter followers. Photographers who post examples of their work on Instagram can use Patreon as a vault for their content. Want to reserve a custom URL for your Patreon page? The perks you offer to patrons.

Vimeo 106
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Demystifying the Technical Side of Social Media

Razor Social

Example: <meta property=”og:title” content=”why you need outbound for inbound marketing”/> The og:description tag tells social media users more about your page and, if written well, can get more people to click on your link and visit your page. See here for an example of this. By adding UTM parameters to the URL!

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

As an example, a while back I translated my top-performing blog post about issues with Facebook Messenger into this version of the post written in Spanish. Google treats auto-translated content as “automatically generated content” which could be seen as manipulating their algorithm.You can read about this type of content here.

URL 235
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Link Building Tactics for Publishers

Adam Sherk

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity SMM

One of the newest ad types to hit Facebook is the carousel ad. This type of ad looks like a regular newsfeed ad, but it’s not published to your wall like an update. It works like this: each Facebook business account is given a unique pixel or code that can be embedded in a website. Carousel ads.