Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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Social Media UGC Project Collaboration 130

Pixlee

MARCH 17, 2021

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Inspiring UGC: Use Outstanding Packaging to Wow Your Customers. Made popular by YouTube, unboxing videos can now be seen on almost all social media platforms.

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Video UGC Sample Samples 98

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Sprout Social

OCTOBER 12, 2020

User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans.

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Content Metrics UGC Conversation 143

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. For example, publishing promotions to both social followers and email subscribers simultaneously makes your campaigns harder to miss. Keep customers informed with an educational campaign. SpotifyWrapped (UGC/hashtag campaign).

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Campaign Engagement Marketing Hashtag 137

Buffer Social

SEPTEMBER 13, 2023

After all, an idea is only one part of a published piece of content. Share user-generated content User-generated content , or UGC, is a powerful testament to the engagement and loyalty of your audience. Through UGC , you can celebrate your community's creativity and build a sense of belonging and appreciation among your followers.

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YouTube Video UGC Authentication 94

agora pulse

JULY 28, 2020

No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience. For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. Did user-generated content (UGC) spark engaging conversations?

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Keyhole.co

MARCH 7, 2023

Cross-publish your content Cross-publishing your content is a fantastic way to reach a wider audience. A prominent social media handle MadOverMarketing, is the best example of cross-publishing. Brands like GoPro extensively use UGC to promote their product. They are most active on Twitter and Instagram.

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Instagram UGC Hashtag Collaboration 52

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help! Their secret weapon?

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Curation Feed Feedly UGC 68

Pixlee

JANUARY 12, 2022

Make Use of User-Generated Content (UGC). Leading community-driven brands utilize a CRM platform like Pixlee to pull in UGC from social channels and upload it directly onto their sites. Custom map brand Mapiful showcases Pixlee-powered UGC from its community on product pages as well as an on-site inspiration gallery.

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Communities UGC Marketing Newsletter 52

Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Take a look at your current brand strategy regarding UGC.

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UGC Content Syndication Social Networking 60

Pixlee

SEPTEMBER 16, 2019

Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. These social media platforms work best for visual content: Instagram : Share aesthetic photos of your products that feature UGC. YouTube : Many brands see success with tutorials and UGC on YouTube.

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Brands UGC Authentication YouTube 43

The Way of the Web

APRIL 14, 2011

Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. Do sites need to start publishing their monthly user figures to everything who might send in a guest post? But what will the legal case do?

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UGC Blogger Class Publishing 37

Hootsuite

MAY 18, 2023

Your customers will appreciate the convenience and you’ll be able to better educate them on how your product works. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC).

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Video HootSuite How To UGC 112

Sprout Social

JULY 6, 2020

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. Where are there gaps in our own organization’s education and how can we further our own education? Doing the work behind the scenes will give you a stronger product when it’s time to hit publish.

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Strategy Social Media Organization Education 145

Talkwalker SM

APRIL 26, 2016

The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. This insight drove HRSA to develop #MadePossibleMonday, a user-generated content (UGC) series designed to spread awareness about organ donation.

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UGC Sentiment Exercises Issues 60

Ignite Social Media

MAY 4, 2020

According to the overview page , Story creation on LinkedIn will function much like other platforms with video time limits, various privacy options, and publishing available on mobile only. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel.

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Social Media Brands Content Real Estate 121

Sprout Social

APRIL 21, 2020

Every major social network has options to reshare content someone else has published. In times of crisis, brands may consider resharing more third-party content that provides updates and educational content about how the situation is evolving and what it means for your industry. In 2014 we launched #MyMadcap.

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How To Social Media Management Metrics Team 124

Later

JUNE 12, 2019

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. You can also use quotes to educate your audience and build product awareness. What to Post on Instagram #5: Share User-Generated-Content (UGC) From Your Community.

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Instagram UGC Feed Feedly 73

Sprout Social

OCTOBER 16, 2018

Instead, brands educate followers via how-to’s and tutorials. Some brands even publish promotional content akin to traditional commercials, much like this Instagram video from Overtone. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. View this post on Instagram.

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Industry Social Media Hashtag Instagram 101

Later

SEPTEMBER 9, 2020

Rather than scrolling through static product images and descriptions, Shoploop uses short (under 90 seconds) and entertaining videos to drive both product discovery and education. . The videos that appear on Shoploop are currently sourced from influencers, publishers, brands, online boutique stories, and experts in a certain topic. .

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Influencer Platform Video Brands 56

Keyhole.co

SEPTEMBER 20, 2023

True to its vision of making “products designed with your real beauty routine in mind,” Glossier publishes user-generated content on Instagram and YouTube and upholds realistic beauty standards through its online presence. Publish authoritative articles and whitepapers written by the company’s leaders.

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Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 17, 2023

SoFi began producing and sharing easily digestible educational content that broke down everything consumers wanted to know about refinancing student loans. However, it can be tough to find quality UGC to show customers, especially when users don’t directly mention your brand in their posts.

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Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 27, 2019

On Quora, you can: Publish content like you would with LinkedIn’s publishing platform. Quora is one of the best-respected UGC platforms around. Your employment and education credentials. Similar to Reddit, Quora relies on a credit-based upvoting system. The more people that upvote your answer, the more exposure it gets.

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How To Marketing Notification Case Study 101

Later

MARCH 13, 2019

Brands who regularly publish content, like magazines or blogs, could create Instagram Stories Highlights based on the categories or topics they write about. If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.

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Instagram How To Curation Fashion 75

Later

AUGUST 18, 2019

Previously, only approved creators could design and publish their Instagram Stories effects (or AR filters) to Instagram, making it an exclusive growth hack. . We're excited to announce that we are officially kicking off the public beta for publishing Spark AR effects to Instagram! Now you can with Spark AR Studio! .

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Instagram How To Sample Samples 83

Hootsuite

APRIL 6, 2023

Educate your internal team Include a phase in your strategy dedicated to educating your internal social media team on your industry’s regulations and your own social media guidelines. Set up a check system Having only one person responsible for creating and publishing social media content is a good way to make a mistake.

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Banking Social Media Tips HootSuite 105

Convince & Convert

DECEMBER 18, 2015

I like the “3 to 1” rule: Brands can share one piece of content or social message talking about their brand for every three pieces of content they share published by someone other than their brand. Get more content like this, plus the very BEST marketing education, totally free. Make Rules for Your Social Media Sharing.

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Brands Content Influencer Survey 60

Social Media Strategies Summit

SEPTEMBER 26, 2023

Creating content about your solutions is an excellent way to educate your audience. This tactic allows you to maximize the ROI for every post you’ve published — whether by attracting new followers with valuable info, driving more traffic to existing posts on your company blog, or simply getting more use out of well-performing content.

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Social Media Brands Content UGC 130

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, 30% of consumers want educational, informative social content from brands. These can be platforms for publishing, analysis, automation, curation, chatbots, etc. Include user-generated content (UGC) as social proof in ads. UGC is more believable and authentic, not to mention FREE. Image via Sprout Social.

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ROI Social Media UGC Discount 246

Hootsuite

MAY 1, 2023

Results Week 1 My educational post this week was a recap of a magazine article about my shop: Carousel : View this post on Instagram A post shared by Sarah – GTA Vintage (@dwellingonthepast) My second post highlighted some available items. To be fair, I hadn’t posted a Reel in several weeks before starting this experiment.

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Instagram UGC HootSuite Education 110

Social Media Strategies Summit

DECEMBER 1, 2022

As such, the school’s Instagram strategy incorporates a lot of user-generated content (UGC), including account takeovers and day-in-the-life film segments. UGC is also a big part of the content mix at the Rochester Institute of Technology. Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University.

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Content How To Film UGC 150

Keyhole.co

FEBRUARY 28, 2024

But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? In the bio, you can see that Duolingo communicates its mission of “Free language education for the world”, and showcases its fun personality with “just an owl tryna vibe.” And it paid off.

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Social Media Strategy Meme Education 105

Hootsuite

MAY 9, 2023

When you own a channel, you decide what you publish and how you share it with the world. It also includes any blogs and articles, white papers, or case studies you publish. Educational content. This form of content distribution is created and published by a third party. Sponsored content or paid UGC.

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Tips Content HootSuite UGC 98

agora pulse

SEPTEMBER 9, 2020

You have been using social media to publish content and engage with customers. Education level. Rather than creating the social media posts, focus on plotting the type of content you plan to publish. Get permission to feature UGC. Make sure you’ve checked off all the boxes for a successful social media campaign.

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Campaign Social Media UGC Metrics 147

agora pulse

MAY 15, 2020

By adding educational blog posts, behind-the-scenes videos, and more to your content calendar, you can show other sides of your brand and make stronger connections to your audience. If your brand regularly publishes posts that receive zero—or worse, negative—engagement, your page could look like a spam account if you don’t take action.

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Social Media Hashtag UGC Authentication 132

Buffer Social

JUNE 16, 2016

Chloe Sayers , Buffini & Company – Creating and running engaging user generated content campaigns (UGC). Matt LaCasse , Inter-State Studio and Publishing – Developing a content calendar for the rest of the year. Educating others on Snapchat. Creating a content / social calendar. Testing native video.

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Social Media Social Media Management Project Marketing 40