2011

Trending Sources

Eight Social Media Trends for 2012

Spin Sucks

Welcome back to the real world! hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. Results.

Trends 155

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Manage and grow our fan base on Facebook. Realistically?

How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times. This post is to give you a quick overview on how to join a tweet chat. How to listen.

Is Klout On The Way Out?

Unspoken

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” ” This change has caused a dramatic decrease in the Klout scores of most users and all platforms on Social Media are ablaze with discordance, confusion and anger in regard to Klout. Klout scores have dropped on average, ten points. None at all.

Klout 155

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Facebook users no longer have to “like” your Page (and what that means)?

SocialFish

Up until Tuesday the only people that could comment on or like content on a Facebook page were fans of that Page. Now Facebook eliminated that requirement , allowing anyone (fans and nonfans) the ability to engage with a Facebook Page. Remain calm… Understandably, you are freaking out. But you’re also excited about this change! So you’re freaking out. So you’re freaking out.

10 Surefire Ways To Avoid Looking Like A Twitter NooB

SocMed Sean

So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Who are you? What do you like? Are you actually a human being? Why should I follow you back?

Is LinkedIn the New Old Boys Network?

Adam Sherk

According to the new Pew Internet study Social Networking Sites and our Lives there are nearly twice as many male LinkedIn users as female. What gives? So what accounts for this disparity? More males in the workforce? Do men prefer LinkedIn’s brand of simple, stripped down, business-oriented networking? In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

Six important shifts for social media in 2012

Dave Fleet

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Better objective-setting. My hope is that this will continue in 2012. More effective measurement.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

Beware the Google+ Experts

Spin Sucks

There is something going on in the social media world that is really bothering me. The “experts&# are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. And, because we all are limited in our time, people are shelling out money to have someone teach them how to use the tool. Stop it. Right now. But this is ridiculous.

Google 155

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all. Here’s what they told me: Shannon Paul. still do this with myself much of the time. Another one I really like is Tweetreach. Jason Falls. Traackr.

Tools 155

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

Google 155

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

LATES UPDATE. November, 1 2011: As of today you can request complete opt-out of your Klout account! Login your Klout account —> profile settings —> if you would like to delete your account press here! Your account will be removed, note that will take up to 7 days to get removed from Klout API. It is recommended that you still revoke all access of Klout as well. October, 31.

Klout 151

10 Tools for Measuring Your Social Media Influence

Pamorama

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The impact of those relationships affects our Web authority. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. What are they saying about my brand?

8 Tips: How To Choose the Right Profile Photo

Almost Savvy

You know you’ve seen it. That cringe-worthy photo from your friend’s beach vacation that she’s using as her LinkedIn profile photo. “What in the world is she thinking?&# you’ve wondered. “I’d never use a photo like that to represent myself online.&# Really, Mr. Look-at-me-and-my-super-cute-puppy ? Things are no longer as simple. Choosing the Right Photo.

Tips 144

ROI and the Impact of Social CRM [NEW WHITE PAPER]

SocialFish

Our latest white paper is out! Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. The first paper in the series, Social CRM for Associations , has had close to 2000 downloads to date)! This is a MUST READ if you’re interested in getting real results out of your social media work. Download now!

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Facebook vs. Google+ [infographic]

Mindjumpers

Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. Earlier this month, Google+ hit 24 million users, which makes it the fastest growing website ever to reach that size according to Reuters. That’s impressive.

Google 130

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. Do Google’s Expanded Domain Results Apply to News and Video Listings?

Google 142

Five way to improve your social media measurement

Dave Fleet

Tweet. We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Focus on outcomes over outputs. How much money did you save? Set measurable objectives. Tweet.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Why now?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Twitter Lists: List Me Baby One More Time

Spin Sucks

Today’s guest post is written by Adriel Hampton. Forget how many followers someone has, how many likes they have, and even their  Klout score. The first thing to look at when making a snap judgement about someone on Twitter is how many lists they are on. Twitter introduced lists two years ago and their effective use separates amateurs from the pros. ratio of one list to 10 followers is gold.

List 150

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! The Profile Picture. Don’t Neglect Your Navigation!

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years. CJ Brasiel.

Once upon a time, I Believed in the Fairytale of Klout

Unspoken

Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as if Klout was one Fairytale Gone Bad. For a few weeks, the Klout team cloaked themselves in a barricade of silence. To me, Klout has become the Tale of the Mad Scientist. 1. KLOUT TRANSPARENCY.

Klout 145

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.

Connecting Twitter to LinkedIn: Just Say No

Almost Savvy

I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. That said, bring on the controversy. Let’s get ready to rumble! Sound a little melodramatic? Maybe.

Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics