Jon Loomer
DECEMBER 4, 2023
There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. If you run an agency or manage ads for others, invest in these primary areas. First, allow me to state the obvious: There are limitless factors that impact the performance of your ads. I’m not saying that these are the only things that matter and you can ignore everything else.
Social Media Strategies Summit
DECEMBER 7, 2023
As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. But what can you actually do about that ? One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr.
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The Social Media Hat
DECEMBER 4, 2023
Partnership Unpacked, Episode 50, with Katie Richman The post Partnering with AI Throughout the Partnership Journey w/ Katie Richman appeared first on The Social Media Hat.
Social Media Today
DECEMBER 7, 2023
X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
DECEMBER 5, 2023
Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. You do this by integrating your CRM and defining your funnel for Meta. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. After someone completes your form, they need to eventually buy from you.
Convince & Convert
DECEMBER 6, 2023
Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Jon Loomer
DECEMBER 8, 2023
Ad copy and creative are more important than ever before… The levers you pull to drive effective Meta ad results have evolved over the years. Some factors matter more now than before, and some factors matter a whole lot less. The three primary ways you can impact performance now are through the Performance Goal , feeding attribution , and the ad copy and creative.
Sprout Social
DECEMBER 5, 2023
“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).
Forbes Social Media
DECEMBER 4, 2023
Imagine if you could click your fingers and go viral. Try these 7 ChatGPT prompts to unlock ideas that scale and get actionable tips to take your brand to the next level.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
DECEMBER 7, 2023
X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.
Jon Loomer
DECEMBER 6, 2023
I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.
Sprout Social
DECEMBER 6, 2023
Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.
Forbes Social Media
DECEMBER 2, 2023
Have you seen a photo of rock music legend Bruce Springsteen wearing a t-shirt that says “Keep America Trumpless”? It’s gone viral, but the image is fake.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
DECEMBER 5, 2023
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
Jon Loomer
DECEMBER 7, 2023
Proper attribution is more important than you think… Your ability to properly feed attribution impacts your results and your ability to interpret results. But it’s more than that. You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API.
Buffer Social
DECEMBER 7, 2023
Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency. Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.
Sprout Social
DECEMBER 6, 2023
You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
DECEMBER 6, 2023
A heap of new generative AI features are coming to Facebook and IG.
Jon Loomer
DECEMBER 6, 2023
The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.
Ignite Social Media
DECEMBER 4, 2023
Deciding which social media platforms to be on can be overwhelming for brands today. With new channels launching and others declining in popularity, how do you know where to focus your efforts? Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. If you’d rather read along, we’ve also summarized the key takeaways on choosing channels for your brand in the article below.
Amy Porterfield
DECEMBER 5, 2023
Listen on… Using collaboration and competition to push yourself and your business to new heights. I'm sure you've heard the phrase “collaboration over competition” a million times. But, […] The post #631: Collaboration Vs. Competition: Sharing Strategies Not Secrets appeared first on Amy Porterfield | Online Marketing Expert.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
DECEMBER 6, 2023
Pinterest's annual trend report is based on key discovery trends and user behaviors in the app.
Jon Loomer
DECEMBER 4, 2023
Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. You can run your survey test on a specific campaign, campaign group, or across your entire ad account.
Buffer Social
DECEMBER 5, 2023
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy.
Sprout Social
DECEMBER 7, 2023
The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
DECEMBER 6, 2023
The new page will share tips and notes on how to maximize your LinkedIn presence.
Jon Loomer
DECEMBER 2, 2023
You should create boring content… I realize this isn’t what we’re always hearing, but allow me to make the argument. Every other video is about the ideal hook or the formula to get more views and go viral. Be controversial and bold. These are quick fixes to make a rapid impact. But it’s also EXHAUSTING. This approach doesn’t appeal to everyone.
Forbes Social Media
DECEMBER 4, 2023
The announcement for the trailer for the still-in-development Grand Theft Auto 6 from Rockstar Games actually received more than 165 million likes on X
Oktopost
DECEMBER 4, 2023
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin
Social Media Today
DECEMBER 3, 2023
The Threads team is looking to take a different approach to content ranking in the app.
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