Jon Loomer
AUGUST 23, 2023
One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.
The Social Media Hat
AUGUST 21, 2023
Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.
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Social Media Today
AUGUST 22, 2023
An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.
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Jon Loomer
AUGUST 21, 2023
Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You have a system. You think that the way that you set up campaigns is special. This is your secret sauce and what makes you valuable. You will protect it, even from your client’s eyes. Stop it. Your basic campaign setup does not make you unique.
Forbes Social Media
AUGUST 24, 2023
Under a draft agreement between ByteDance and CFIUS, Oracle would be TikTok’s partner — and a government proctor. But stuck in limbo, the companies’ relationship has soured.
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BeingOptimist
AUGUST 20, 2023
Breaking down the jargon of the marketplace helps us better navigate and comprehend various strategies utilized in conducting business. One such commonly found term in classified advertisements and online selling platforms is ‘OBO,’ a three-letter acronym that influences how transactions take place. Standing for ‘or best offer,’ OBO plays a significant role in defining how goods and services are priced, providing an avenue for negotiation between buyers and sellers.
Jon Loomer
AUGUST 25, 2023
Threads on desktop is here… One of the biggest complaints since the launch of Threads, has been the lack of a web or desktop version. Well, that has now been corrected. It’s a bit bare-bones, but you can now log in from the web. You can then view your feed, post, comment, all that good stuff. This is a big deal for social media managers who do a lot of their work on desktop.
Forbes Social Media
AUGUST 19, 2023
Twitter appears to have deleted all images from the website that were posted between 2011 and 2014. Links that used Twitter’s native shortening service are also broken.
Social Media Today
AUGUST 22, 2023
With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.
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Ignite Social Media
AUGUST 21, 2023
Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. The post covers using geofencing with a test and control, tracking promotion codes and coupon redemptions, benchmarking sales days, and conducting brand lift studies.
Jon Loomer
AUGUST 24, 2023
How do you find performance benchmarks ? Check it out, Meta has a report for that… Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. This compares the results of one of your ad sets to your peers. Click “See Report.” The ad set in this video is getting $2 per Lead. Similar ad sets are getting $4.86 per lead from 239 “peer ad sets” or similar businesses.
Audiense
AUGUST 21, 2023
The Stanley “Quencher” tumbler is undoubtedly one of 2023's top viral products—so far. This 40-ounce tumbler keeps water icy cold for approximately 11 hours , and it's sold out almost everywhere.
Social Media Today
AUGUST 23, 2023
The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring.
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Sprout Social
AUGUST 21, 2023
Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI.
Jon Loomer
AUGUST 23, 2023
Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. Click the Select Channel dropdown menu and select Website. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events. Expand that section.
Audiense
AUGUST 20, 2023
This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone.
Social Media Today
AUGUST 24, 2023
New ways to measure ad performance comes as many businesses remain in the experimental phase with Reddit promotions.
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Hootsuite
AUGUST 24, 2023
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform.
Jon Loomer
AUGUST 21, 2023
Why is Advantage+ Creative on? You might not turn Advantage+ Creative on when you create the ad. But these standard enhancements may be happening anyway. Here’s why… Go to your Ad Account Settings within the Ads Manager menu. Near the bottom, you’ll see Advantage+ Creative. “Your Advantage+ Creative settings apply across all eligible campaigns for this ad account.
Forbes Social Media
AUGUST 20, 2023
Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.
Social Media Today
AUGUST 22, 2023
The new model can translate over 100 languages, and could be a big advance for real-time communication tools.
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Hootsuite
AUGUST 22, 2023
Social SEO is like the new kid that just transferred to your high school. Who are they? What can they do to make me more popular? What can I say to get them to pay attention to me? Do they have a crush on me? Luckily, our latest experiment can answer most of these questions. (Except whether or not social SEO has a crush on you. That’s between you and the internet.
Jon Loomer
AUGUST 22, 2023
Have you ever seen this error? This is for a lookalike audience found on the Audiences page. Under availability, it says “Audience Not Created.” Hover over the tooltip, and it says… “We couldn’t create your lookalike audience. This may be due to the size of your source. To create a lookalike audience, your source must include at least 100 people in the same country.
Forbes Social Media
AUGUST 25, 2023
Does Donald Trump’s new mug shot deserve its own Wikipedia page? That’s the debate happening right now, after the former president was arrested in Georgia on Thursday.
Social Media Today
AUGUST 21, 2023
Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.
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Buffer Social
AUGUST 22, 2023
In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align their internal culture with that purpose.
Jon Loomer
AUGUST 20, 2023
Stop overcomplicating this! Optimize for the action you want… When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that more engagement will equal more sales.
Forbes Social Media
AUGUST 24, 2023
Have you seen that article about Wednesday’s plane crash that killed Yevgeny Prigozhin and the covid vaccine? The screenshot is completely fake.
Social Media Today
AUGUST 21, 2023
Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.
Sprout Social
AUGUST 22, 2023
Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.
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