Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Jon Loomer
FEBRUARY 22, 2022
The number of conversions Facebook can report is down now compared to years past. This is due in part to incomplete reporting because of iOS 14+ opt-outs as well as the move from 28-day click attribution. There was a time when the complaint was that, especially due to the wide attribution window, Facebook was over-reporting conversions. Those days are long gone.
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