Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that? For starters, you must get the basics right. The basics involve nailing down your goals, optimizing your profile, and creating content pillars.

Small Business 202

Small Business Instagram Platform How To 202

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? In short — YES! Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. The functionality is quite different, also. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.

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Facebook Analysis Instagram Tools 217

Social Media Today

JANUARY 6, 2022

Amid the global lockdowns and restrictions because of the pandemic, social media marketing has taken on increased value in many respects.

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Social Media Trends Marketing 217

Ignite Social Media

JANUARY 7, 2022

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone. BEFORE: Swipe Up. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.

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Posterous Instagram Newsletter Features 155

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.

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Statistics Social Media Video Marketing 142

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled.

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Facebook Policies Issues Reputation 213

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.

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Video Tips Film How To 134

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.

Data 141

Data Social Media Sentiment Team 141

Jon Loomer

JANUARY 5, 2022

I’ve been running an experiment for more than a month now, and I wanted to share my initial results. The goal was simple: Reach all, or most, of my Facebook followers with a single ad. I spent $300 to reach the first 100,000 Facebook followers in 30 days. Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days.

CPM 209

CPM Facebook Campaign Cost 209

Social Media Today

JANUARY 7, 2022

In its latest effort to provide more incentive for creators, Instagram is enabling live-stream badges for more streamers.

Badge 209

Badge Instagram 209

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

JANUARY 6, 2022

The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?

Engagement 131

Engagement Instagram HootSuite Meme 131

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers.

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LinkedIn How To Marketing Newsletter 130

Forbes Social Media

JANUARY 5, 2022

Sweden has created a new government agency dedicated to fighting disinformation, particularly from foreign governments such as Russia, China and Iran.

Social Media 141

Social Media 141

Social Media Today

JANUARY 5, 2022

Instagram's new, reverse-chronological feed toggle is coming - but is it really a valuable improvement?

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Feed Feedly Instagram 218

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your business work with and what is the difference between the two?

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Influencer Collaboration Project Meeting 127

Likeable

JANUARY 4, 2022

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. 1.

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Newsletter Social Media Meme Trends 126

Amy Porterfield

JANUARY 4, 2022

When Mean People Tweet (And Why They Never Win) Playground bullies grow up, my friends. And thankfully, most of them mature and leave any critical or mean ways behind. But unfortunately, some of them simply trade the monkey bars for the comments section of Instagram. In this episode, I’m talking about the social media bullying […]. The post #422: Lessons Learned From Social Media Bullies appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Instagram Comments Marketing 111

Social Media Today

JANUARY 6, 2022

Are you across all of the latest Google search updates, and their potential impact on your SEO strategy?

Google 218

Google SEO Strategy 218

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

The Realtime Report

JANUARY 6, 2022

Why Should a Brand Include AI Voice into Their Audio Content Strategy? The voice tech boom is here and is changing the content landscape. Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. Whether you are starting out with a content audio strategy or want to improve your existing strategy, you must consider AI voice.

Strategy 91

Strategy Brands Content Authentication 91

Janet Fouts

JANUARY 2, 2022

When everything is rolling along smoothly in our lives, sometimes we just can’t believe it, and start to cast doubt it will last. We may think “ Wow, things are going really good right now! ” followed shortly by “ this can’t last, something’s going to go wrong. ” The next thing we know, we are obsessed with stopping that bad thing from happening and our fixation on the negative kills the happiness we were feeling.

Discount 91

Discount Questions Tools 91

Amy Porterfield

JANUARY 6, 2022

The Mindset Behind A Million Dollar Business My guest on this podcast is making big – and I mean, BIG – waves in their industry. Lori Harder is a self love specialist, fitness model, author, and podcast host. And in her spare time – wink, wink – Lori has started multiple multi-million dollar businesses which […]. The post #423: How To Find Support In Other Female Entrepreneurs With Lori Harder appeared first on Amy Porterfield | Online Marketing Expert.

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How To Hosting Industry Marketing 106

Social Media Today

JANUARY 6, 2022

Twitter's testing out a new way to reply to tweets, which aligns with evolving engagement behaviors.

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Twitter Engagement 218

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

The Realtime Report

JANUARY 4, 2022

Why It Is Imperative to Have a. Data Privacy Policy. In today’s world, data privacy matters. The right to privacy for whatever data is collected about or shared by us is a crucial feature of our freedoms. It’s necessary for everything from avoiding crimes such as identity theft (through the use of shared Personally Identifiable Information being weaponized or exploited) to stopping excessive surveillance on our movements or, in the broadest sense, for free speech as we know it.

Privacy 91

Privacy Policies Data Organization 91

Janet Fouts

JANUARY 2, 2022

When everything is rolling along smoothly in our lives, sometimes we just can’t believe it, and start to cast doubt it will last. We may think “ Wow, things are going really good right now! ” followed shortly by “ this can’t last, something’s going to go wrong. ” The next thing we know, we are obsessed with stopping that bad thing from happening and our fixation on the negative kills the happiness we were feeling.

Discount 91

Discount Questions Tools 91

BeingOptimist

JANUARY 5, 2022

You’ve got too many games, so your PS4 is running out of space? Are precious moments in your game room ruined because you don’t feel like turning on any of the games you have installed? We’ve all been there. There are just too many good games for this console. God of War, Horizon Zero Dawn, Spiderman, The Last of Us, Red Dead Redemption 2, and many, many more… No ones hard drive could really hold so many fine titles.

How To 105

How To Library System Applications 105

Social Media Today

JANUARY 2, 2022

Trying to get your head around NFTs and their rising use as profile pictures on social media? This will help.

Social Media 212

Social Media 212

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Discover just how easy it is to boost SEO with social media.

Social Media

The Realtime Report

JANUARY 2, 2022

Best Ways to Make Money Online. Internet is one of the best sources for making money. There are many ways to make money through the internet like freelancing, selling your products on e-commerce sites, etc. But it all depends on how you work and what kind of product you have. Regardless of which way you choose to go about making money online, there is a good chance that your business will encounter some challenges at one point or another throughout its life cycle.

YouTube 91

YouTube Affiliate marketing Course eBook 91

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential.

Analytics 98

Analytics LinkedIn Engagement Tools 98

BeingOptimist

JANUARY 4, 2022

Google , Microsoft, and Facebook are the biggest and most well-known tech companies in the world. To secure a job at these esteemed companies you need to be well familiar with a couple of programming languages. Whether you are trying to be a web developer, game developer, or work in any tech-related profession; there is one thing that you need to have- a strong grip on programming languages.

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Microsoft Google Facebook Library 98

Social Media Today

JANUARY 7, 2022

The new Privacy Center will provide more oversight and control over your various data tracking options.

Privacy 212

Privacy Data Facebook 212

Forbes Social Media

JANUARY 7, 2022

The platform’s five highest-paid celebrities collectively hauled in $55.5 million in 2021, a 200% increase from a year ago, thanks to TV, movies, merchandise and ads.

List 100

List Social Media Marketing 100