Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly app to become one of the world’s biggest social networks, with over one billion users. For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily.

Brands 130

Brands Energy Sports Fashion 130

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

The Social Media Hat

JULY 17, 2023

Partnership Unpacked, Episode 30, with Laura Gassner Otting The post How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting appeared first on The Social Media Hat.

Marketing 139

Marketing Social Media Strategy 139

Social Media Today

JULY 18, 2023

Twitter's recently shelved 'Notes' option is being re-imagined as 'Articles'

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Twitter Content 148

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Social Media

Hootsuite

JULY 18, 2023

If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more.

Types 92

Types Social Media HootSuite How To 92

Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. It’s another way to collect leads with the help of Meta advertising. What the heck is it? In this post, we’ll walk through… What it is How to set it up How it works How you might use it Potential issues It’s a tool with potential, though it seems to have some glaring issues for now.

Conversation 143

Conversation Real Estate Newsletter Eventful 143

Social Media Today

JULY 18, 2023

Twitter's recently shelved 'Notes' option is being re-imagined as 'Articles'

Twitter 148

Twitter Content 148

Audiense

JULY 15, 2023

No matter what industry you work in, one the best ways to grow as a marketer - of any seniority - is to take a step back from your day-to-day and take a look at what other industries are doing well.

Automotive 78

Automotive Industry Trends Marketing 78

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.

Conversation 90

Conversation Video Tips Embedding 90

Forbes Social Media

JULY 19, 2023

Karat, which offers credit card and banking to folks who sell via social media, also announced a new bank card that will help creators better establish personal credit history.

Banking 89

Banking Social Media 89

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Social Media

Social Media Today

JULY 21, 2023

This could shift the dynamics that made Reddit the community-focused platform it has been to date.

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Reddit Communities Platform 145

Oktopost

JULY 20, 2023

Hello there! In the ever-evolving world of social media, there’s a new player that’s making quite a splash. It’s called Threads, and it’s been developed by none other than the Instagram team. Threads is designed to be a space for sharing text updates and joining public conversations. It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication.

Conversation 91

Conversation B2B Community building Instagram 91

Hootsuite

JULY 20, 2023

Wondering what to post on LinkedIn? The platform is a gold mine for connecting with potential employers, customers, and colleagues in your field. A well-crafted LinkedIn post can help you differentiate yourself or your brand and build relationships that drive career success. Still, coming up with LinkedIn post ideas can be awkward, not to mention a total time suck.

LinkedIn 85

LinkedIn HootSuite UGC Authentication 85

Forbes Social Media

JULY 16, 2023

Two photos have gone viral over the weekend, appearing to show Donald Trump alongside civil rights icon Dr. Martin Luther King Jr. But they're completely fake.

Social Media 95

Social Media 95

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

JULY 16, 2023

Here are four key elements that you need to take into account to maximize your opportunities.

Social Media 148

Social Media Marketing 148

Buffer Social

JULY 18, 2023

Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month. You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? Their strategies can help you grow your online business to unimaginable heights. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Hootsuite

JULY 20, 2023

Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Forbes Social Media

JULY 17, 2023

The ex-workers have reportedly still not received severance pay after Twitter fired them in November, just four days after the Accra office opened.

Report 98

Report Twitter News Social Media 98

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Social Media

Social Media Today

JULY 16, 2023

Here are four key elements that you need to take into account to maximize your opportunities.

Social Media 148

Social Media Marketing 148

Amy Porterfield

JULY 18, 2023

Listen on… The lessons my new CEO & I have learned as we’ve both transitioned into new roles I have exciting news to share — and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director. If you’ve been listening […] The post #590: Meet My New CEO! A Candid Conversation With Jawesy appeared first on Amy Porterfield | Online Marketing Expert.

Meeting 78

Meeting Conversation News Brands 78

Hootsuite

JULY 19, 2023

You know how the right neighborhood can sell a house? Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. In this blog, we’ve got 71 realtor hashtags that will help increase the curb appeal of your social media strategy PLUS our free tool that makes generating hashtags a breeze.

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Forbes Social Media

JULY 20, 2023

People on TikTok are claiming that consuming borax can help treat joint pain, eye swelling, mouth swelling, menstrual cramps, and even cancer.

Trends 98

Trends Social Media 98

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Social Media

Social Media Today

JULY 17, 2023

With Threads reaching 100m users in record time, here's some context on what that means.

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Socially Sorted

JULY 18, 2023

If you're looking for Custom Canva T-Shirt Templates then print these custom T-shirts in Canva! In this post, I share 10 fun custom Canva T-Shirt templates that you can use right away, plus tips for finding thousands more designs, creating your own and printing easily from within Canva's Dashboard. You'll never wear boring tees again! […] The post How to Print Fun Custom Canva T-Shirts (+ Canva T-Shirt Templates) appeared first on Socially Sorted.

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Template Templates How To Tips 72

Hootsuite

JULY 19, 2023

Trying to recruit on social media can be like opening the floodgates to the Hoover Dam. Or, sometimes, it can be like opening the floodgates to the Sahara Desert. Social media recruiting tools can help you control the flow and encourage qualified candidates to apply when done right. This article will help recruiters and hiring managers know how to leverage social media platforms to source and attract top talent.

Social Media 75

Social Media Tools HootSuite Hashtag 75

Forbes Social Media

JULY 18, 2023

A UK security agency warned TikTok about the exploited vulnerability more than a year earlier, but the company chose not to fix it.

Company 98

Company Social Media 98

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Social Media

Social Media Today

JULY 17, 2023

With Threads reaching 100m users in record time, here's some context on what that means.

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Buffer Social

JULY 19, 2023

I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people. What stopped me from going out on my own?

Energy 72

Energy Project Exercises Class 72

Hootsuite

JULY 17, 2023

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Forbes Social Media

JULY 21, 2023

Apple is reportedly threatening to shut down iMessage and FaceTime in the UK in response to plans to increase government surveillance powers.

Apple 93

Apple Report Social Media 93

Social Media Today

JULY 21, 2023

The new initiative is designed to combat DM spam, but it could have unintended impacts.

Twitter 148

Twitter 148