The Social Media Hat
APRIL 1, 2022
Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.
Jon Loomer
MARCH 27, 2022
You may be seeing that reported conversions are down since iOS 14+ changes of 2021. You aren’t alone. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. It has to do with unranked events. Let’s discuss… Custom Ads Manager Reports. If you’re like me, you create custom Facebook ads reports in Ads Manager.
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SocMed Sean
MARCH 29, 2022
Have you been feeling that you may be spending too much time on Snapchat? If so, you’re not alone. Snapchat is incredibly popular around the world because it can be a fun and useful app. You can entertain yourself by opening Snapchat and checking out videos of just about anything, like celebrities, food, fashion, gags, travel, and lots more. You can also use it to send images and videos to your family and friends.
Social Media Today
MARCH 31, 2022
Instagram's looking to prompt more DM sharing with a range of new upgrades.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hootsuite
MARCH 31, 2022
Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement.
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. What is watchbait? Why am I skeptical? Let’s discuss… What is Watchbait? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 1, 2022
The new editing options will make it easier to create more engaging Reels clips.
Sprout Social
MARCH 31, 2022
Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.
Jon Loomer
MARCH 28, 2022
I’ve long complained about how Facebook removed the Compare Attribution feature during the iOS 14+ updates in 2021. I even wrote about it last week. Recently, I was directed to a round-about way you can still do this. That’s right, you can still view your results by attribution window. It’s not done the same way as with the old Compare Attribution feature.
BeingOptimist
MARCH 30, 2022
Animations have become the new standard for sharing high-level product information, and businesses are increasingly using animation to share, design, and deploy full manufacturing assembly lines. However, you cannot rely on 2D animation to convey what you’re creating, especially when there are so many readily available and usable 3D animation and modeling tools that can transform your designs into computer-screen models that tell the entire story.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
APRIL 1, 2022
The 8-page guide provides a range of tips and pointers on various Instagram business functionalities.
Sprout Social
MARCH 28, 2022
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box.
Jon Loomer
MARCH 29, 2022
Facebook (or Meta) recently announced that it is consolidating all of its automation products under the “Meta Advantage” suite. So, what does this mean? Should you care? Let’s discuss… The Meta Advantage Suite. The Meta Advantage suite is split into two different product lines: Advantage features and Advantage+ products. Advantage features are currently focused around targeting automation.
Hootsuite
MARCH 30, 2022
Choosing a name for your YouTube channel is a lot like picking a band name. It can be difficult to land on a decision, and when you’re just starting out you might not think it matters too much. But the last thing you want is to get famous and be stuck with the name you picked. Just ask Hoobastank. Fortunately, as of last year, it’s now possible to change your YouTube channel name and profile picture.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
MARCH 28, 2022
As it seeks to maximize its opportunities, Pinterest is looking to provide more support and training for its top creative talent.
Amy Porterfield
MARCH 29, 2022
Once I learned to let go, my business grew exponentially If you’re anything like me, you like to have a hand in every single aspect of your business. After all, your business is where you spend the majority of your time, focus, and energy — so why wouldn’t you want to feel like you’re 100% […]. The post #446: The Art of Delegation & Why It’s The Best Thing I’ve Ever Done appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
MARCH 27, 2022
Recently, the sports betting company BetOnline decided to measure how many negative tweets were posted over the last month about the most well-known basketball stars.
Hootsuite
MARCH 28, 2022
We’ve all received our fair share of suspicious emails and have been trained on how to spot the new generation of phishing attempts, spoofed email addresses, and inconsistencies in language and presentation. But, do you know how to combat the HR scams that are increasingly popping up on social media? Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
MARCH 31, 2022
The new prompts and alerts will ideally get more users re-considering what they share before they do so.
Pixlee
APRIL 1, 2022
When you really love a product or brand, do you ever wish you could give it more than five stars? Reality check: your customers might be feeling this way, too! As ecommerce continues to grow, Pixlee TurnTo aims to deliver cutting-edge solutions to customer feedback, from ratings & reviews to social user-generated content (UGC) and influencer marketing.
Forbes Social Media
MARCH 31, 2022
Other than the surprising revelation that Donald Trump himself doesn’t even use the app yet, and the fact that it’s essentially Twitter for conservatives, my one big surprise is that it appears to be an app designed to promote a future Trump campaign.
Hootsuite
MARCH 28, 2022
You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. Admit it! You’re not alone. As one Medium article put it, “ The comments are now the best part of TikTok.”. The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
MARCH 29, 2022
This could come in very handy - because there's nothing worse than struggling to find that clip to show your friends.
Pixlee
MARCH 28, 2022
As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. The most vital reason for not only using social media platforms to build your brand lies in the fact that you won’t be building a community where it can produce the most business value.
Forbes Social Media
MARCH 30, 2022
Ahead of the annual music awards, virtual concerts and clothing inside of the gaming platform are early tests for reaching new audiences within the metaverse.
Buffer Social
MARCH 30, 2022
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity , but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women entrepreneurs owned 42 percent of small businesses in the US , employing over 9 million people and genera
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Discover just how easy it is to boost SEO with social media.
Social Media Today
MARCH 28, 2022
LinkedIn's Spark conference provided a range of insights and tips on how to maximize your professional connections.
Pixlee
MARCH 30, 2022
With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Covering a variety of retail-related topics, the conference often came back to three key trends — let’s walk through them.
Forbes Social Media
MARCH 31, 2022
Ukrainian students are going back to school online, studying math and language while trying to make sense of what has happened to their families and friends.
Buffer Social
MARCH 29, 2022
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a hundred ways to save posts for later: spreadsheets, word documents, notes apps, post-it-notes, written on your hand — we’ve seen it all.
Social Media Today
MARCH 30, 2022
The option will provide more capacity for creators to make YouTube the home of all of their content offerings.
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