The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Jon Loomer
JANUARY 17, 2024
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.
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Bill Hartzer
JANUARY 16, 2024
Is it possible to suffer a “negative” attack on a social media account or profile? Sure, it is. My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.
Social Media Today
JANUARY 19, 2024
Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?
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The Social Media Hat
JANUARY 13, 2024
Understanding these roles is the key to creating marketing harmony. The post What Is The Difference Between A Marketing Consultant And A Fractional CMO? appeared first on The Social Media Hat.
Jon Loomer
JANUARY 15, 2024
Should you turn on Advantage+ Creative Enhancements? Are there certain enhancements you should turn off? Luckily, Meta lets you preview these enhancements — and in some cases, make minor changes — prior to turning them on. Let’s walk through each enhancement and what you should consider… A General Note on Advantage+ Creative Enhancements Before we get to the specific enhancements, it’s important to cover some basic mechanics that are critical to understanding how th
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 19, 2024
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
The Social Media Hat
JANUARY 13, 2024
and when is writing NOT hard? The post What To Do When Writing Is Hard appeared first on The Social Media Hat.
Jon Loomer
JANUARY 17, 2024
A new feature spotted in Ads Manager… When creating a manual Sales campaign, you may see a section for Customer Acquisition in the ad set. Here’s how Meta describes it: Show your ads to new customers only. Define your existing customers in Audience to automatically exclude them from all ad sets that have Customer Acquisition turned on. If this sounds familiar, it’s similar to the Budget Cap for existing customers that you can apply for Advantage+ Shopping Campaigns.
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JANUARY 18, 2024
With various nations headed to the polls in 2024, TikTok is looking to get ahead of the next wave of information tactics.
Buffer Social
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
Jon Loomer
JANUARY 15, 2024
I’ve seen advertisers asking a common question lately: “Why would businesses need an agency to manage their ads?” This is in response to suggesting broad targeting may actually work or that you don’t need more than one cold-targeting ad set per campaign. They’re worried that if they aren’t executing some super complex targeting strategy, they have no value.
Audiense
JANUARY 17, 2024
Constantly looking for new market opportunities is imperative for any brand, but this is especially true for those in the CPG sector, where market share is so tight.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 15, 2024
Tracking the right metrics is key to maximizing your social media marketing performance.
The Social Media Hat
JANUARY 18, 2024
Craft a robust SMB marketing strategy through goal setting and expert guidance. The post The Power of Goal Setting: Defining Objectives for Your SMB Marketing Strategy appeared first on The Social Media Hat.
Jon Loomer
JANUARY 14, 2024
A popular scaling strategy involves duplicating an ad set and setting a higher budget for the duplicate. The approach has reasonable motivations. The thought is that this won’t restart learning on the original ad set (which could mean losing the performance you once had for good), and if the duplicate doesn’t work you can just shut it off. That said, ad sets with identical targeting and optimization could also hurt performance due to auction overlap — which is why creating unnecessary comp
Taylor Marek
JANUARY 17, 2024
It’s 2024 and I’m back with a new episode to share some updates and plans I have in mind for the show. Let me know your thoughts, I look forward to hearing from you all. Stay tuned for more to come! … It's 2024 and I'm back with a new episode to share some updates and plans I have in mind for the show. Let me know your thoughts, I look forward to hearing from you all.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 15, 2024
Tracking the right metrics is key to maximizing your social media marketing performance.
Amy Porterfield
JANUARY 18, 2024
Listen on… Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract […] The post #645: How To Message Your Digital Product Or Service To Instantly Sell appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
JANUARY 13, 2024
To be clear, Meta hasn’t said that they’re doing this. BUT, the writing is on the wall. More detailed targeting options will be removed on January 15th. Whenever there’s an announcement about detailed targeting, it’s about Meta removing options rather than adding them. The trend is towards broad targeting. Advantage+ Shopping is a perfect example. The advertiser doesn’t provide any targeting inputs at all for these campaigns.
Bill Hartzer
JANUARY 17, 2024
In a groundbreaking move that’s set to transform the social marketing landscape, industry giants Later and Mavrck have officially joined forces under a single brand—Later. This dynamic merger, complete with a fresh logo and a shared mission, marks a significant milestone in the world of social marketing. The collaboration began when award-winning influencer marketing solution Mavrck acquired Later, a leading social media management platform and link-in-bio tool, in April 2022.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 19, 2024
X continues to boost misleading data, which erodes confidence in all of its reported figures.
BeingOptimist
JANUARY 15, 2024
Are you looking to add a touch of fun and creativity to your videos? With the advancements in technology, it’s now easier than ever to transform your videos effortlessly, all online and for free, with Vidnoz’s amazing video face swap online feature. In this article, we’ll introduce you to Vidnoz, a powerful online tool that allows you to swap faces in your videos seamlessly.
Jon Loomer
JANUARY 18, 2024
It may be beneficial to define your Business Category in your ad account settings. When you do this, Meta says “Your business category helps us understand your ad account and ensure you have access to the right features, guidance, and support.” I don’t know exactly what that covers and what it means for features, but it seems like a good idea to get this completed.
Bill Hartzer
JANUARY 15, 2024
If you manage a Facebook page, then there’s a good chance that you’ve received messages from what might appear to be from Facebook saying that your page has some sort of violation. In the past week or two the amount of messages that are being sent appears to have increased–so much so that some who manage Facebook pages are getting dozens of these messages every single day.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 17, 2024
The new tools will make it easier for talent agencies to manage Facebook and IG creators.
Audiense
JANUARY 16, 2024
The CPG space is more competitive than ever. In 2024 you’ll see more DTC (direct-to-consumer) brands pop up, you’ll see bigger names acquiring smaller DTCs, you’ll see private labels come out with their own lines of CPG products, and you’ll see more and more brands like Frito-Lay trying to sell to their customers directly online.
Jon Loomer
JANUARY 16, 2024
Be wary of people who say that there’s one way to do things. That the answer is always simple and obvious. No exceptions. There’s a lot of this, and it’s understandable why it’s popular. Eliminate nuance and you can provide universal solutions. People like black and white, right and wrong. We’re attracted to clarity and resist complexity. But, you know what?
Buffer Social
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Social Media Today
JANUARY 18, 2024
With various nations headed to the polls in 2024, TikTok is looking to get ahead of the next wave of information tactics.
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