Social Media Today

MARCH 20, 2019

While social networks are increasingly visual, don't underestimate the power of copy. Check out these tips.

Social Media 168

Social Media Strategy Social Networking Tips 168

Ignite Social Media

MARCH 19, 2019

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page.

Instagram 130

Instagram UGC Retail Eventful 130

Socialmedia.biz

MARCH 19, 2019

More than 250 million people visit Pinterest every month to explore new ideas and products. In fact, 84 percent of them browse the platform when they’re unsure about what to buy and almost 77 percent end up discovering a brand they like on Pinterest. In today’s competitive landscape—where companies everywhere are trying to establish a unique brand identity to connect with users, Pinterest offers a fun, and upbeat space for relaying advertising messages.

Brands 113

Brands Influencer Buy Fashion 113

Waxing UnLyrical

MARCH 21, 2019

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

Meme 250

Meme Training Flickr Discount 250

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Social Media

Social Media Strategies Summit

MARCH 20, 2019

Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6% more interactions than carous

Instagram 162

Instagram Tips Metrics Hosting 162

Social Media Today

MARCH 21, 2019

Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.

Trends 167

Trends Platform 167

Janet Fouts

MARCH 22, 2019

This week on Mindful Social I talk with Christine Comaford about her newest book: Power Your Tribe. The book hits home on a lot of levels, particularly when we’re talking about creating a safe space for growth, energy, and creativity in the workplace. Listen up! Here’s an excerpt from the book on the concept of emotional agility: Change and Growth Require Emotional Agility.

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Wikipedia Microsoft Energy Apple 133

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

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Hashtag LinkedIn Instagram Twitter 134

Social Media Today

MARCH 21, 2019

Are you struggling to implement an effective content marketing plan? In this new podcast, Pam Moore outlines some of the most common errors, and how to avoid them.

Content 167

Content Strategy Marketing How To 167

Ignite Social Media

MARCH 20, 2019

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users , this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users the ability to stay in touch with their favorite brands, in a “happening now” atmosphere. It’s a great place for brands to share timely information and eye-catching visuals while engaging with their community.

Twitter 131

Twitter Hashtag Sports Trends 131

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Socialmedia.biz

MARCH 18, 2019

How many times in a week do you encounter ads that promise you ‘real’ followers for as low as $5? As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising. Often times, brands give in to the temptation of these unbelievable deals to reach more customers and increase engagement on their account.

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Buy HootSuite Instagram Engagement 123

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online and social media results but also true foundational business results.

Strategy 113

Strategy Content Marketing Template 113

Social Media Today

MARCH 16, 2019

Conversion rate optimization (CRO) is about improving your offer and conversion experience so that more visitors share their contact information and become leads.

Strategy 167

Strategy Conversation 167

Ignite Social Media

MARCH 22, 2019

Snapchat has stepped up its ad game in terms of trying to show brands that their platform can get people to physical locations. Snapchat location ads have been around for about a year, but they recently added additional features for brick and mortar locations. Snapchat Location Ads. Just in case you are not familiar with Snapchat locations ads , these ads are meant to help drive people to visit specific retail locations.

Features 117

Features Retail Privacy Advertising 117

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

agora pulse

MARCH 20, 2019

When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you to then post the content yourself, everyone (including us!) wanted to have truly automated and fully scheduled Instagram posts. Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it.

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Notification Instagram API System 109

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t.

Analytics 105

Analytics Twitter Tools Strategy 105

Social Media Today

MARCH 20, 2019

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.

Instagram 168

Instagram Platform 168

Amy Porterfield

MARCH 21, 2019

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you […]. The post #255: What’s Keeping You Safe Is What’s Keeping You Stuck appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 103

Marketing Course List 103

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Social Media

Forbes Social Media

MARCH 21, 2019

With a thoughtful strategy in place—a strategy that goes beyond a technical imperative—companies can capitalize on several core benefits of APIs.

API 106

API Company Strategy 106

Sprout Social

MARCH 21, 2019

Social listening services have been a huge selling point for us lately. More of our clients (and brands in general) see the value and importance of customer service through social media. Because of this, we’ve found unique ways to use social listening services for these clients. Not that customer care is the only way to service your clients with social listening.

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Sentiment Research Influencer Analysis 95

Social Media Today

MARCH 19, 2019

To get into the spirit of 'March Madness', LinkedIn has released its inaugural 'Buzzword Beaters' bracket, pitting the most cringe-inducing buzz terms up against each other.

LinkedIn 158

LinkedIn Marketing 158

The Realtime Report

MARCH 22, 2019

Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses. Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future. More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms around the world.

Small Business 79

Small Business Social Media Strategy Survey 79

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Likeable

MARCH 19, 2019

Brands using social media for social activism: It’s a delicate tightrope to walk. Done right, a company can express its values in an authentic way that connects with more customers and has a positive social impact. Done wrong, it can come off as opportunistic and phony—just another company latching onto an important social justice issue to sell more stuff.

Social Media 92

Social Media Brands Case Study Campaign 92

Forbes Social Media

MARCH 20, 2019

As artificial intelligence-driven automation changes the nature of work and workplaces in unpredictable ways, how are nations shifting the way they think about the workforce?

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Social Media Today

MARCH 21, 2019

With disinformation spreading faster than ever online, this graphic outlines some key steps to keep in mind when looking to share content.

Content 167

Content 167

The Realtime Report

MARCH 20, 2019

What Should All Start-Ups Consider? Becoming a start-up can be a hugely liberating but terrifying feeling. If you’ve been under the shelter of a stable nine-to-five, then selling your own business can feel like shaky territory. However, by getting the correct advice and putting in plenty of hard work, your sacrifice might just pay off. If you’ve got a business name, an idea, and a plan, what else should you consider?

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Domain Name FAQ Training Issues 79

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Social Media

Postcron

MARCH 20, 2019

Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience. They are not waiting around for your brand to tap them on the shoulder so they can ask where to sign up, what’s the next step, or find the next product they love themselves. .

Engagement 90

Engagement Notification Hubspot Influencer 90

Unmetric

MARCH 18, 2019

The festival of colors, an event of pure joy and celebration is one of the most popular festivals in India. To connect with their audience and improve brand visibility, brands have come up with some inspirational colorful Holi-related campaigns. With Holi 2019 looming just around the corner, we came up with a list of Top 10 Holi social media posts to inspire your campaigns for this year.

Social Media 72

Social Media Brands Analysis Eventful 72

Social Media Today

MARCH 20, 2019

Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.

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Twitter Platform Review Process 167

The Realtime Report

MARCH 16, 2019

March Madness and Sports Gambling in the Workplace. The start of the first March Madness season since a landmark 2018 Supreme Court ruling gave states leeway to allow and regulate sports gambling. Many state legislatures are already jumping at what they consider an untapped revenue opportunity. For their part, business owners and workplace compliance professionals are not all exactly jumping for joy – as they see a newly increased risk of overzealous participants and gamblers disrupting th

Sports 79

Sports Real Estate Training Survey 79

Forbes Social Media

MARCH 21, 2019

Twitter is a divisive topic for many nonprofits -- but success on Twitter can come in many different forms. Here's how your nonprofit can benefit from using Twitter, even with a very limited time investment.

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Twitter 81