Sherrilynne Starkie

AUGUST 28, 2018

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel. Key facts: Instagram is growing much faster than SnapChat and Pinterest in monthy users. It’s pace of growth is outstripping that of more mature channels such as Facebook and YouTube.

Instagram 247

Instagram Influencer Cost YouTube 247

Sprout Social

AUGUST 27, 2018

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. This also makes it a great tool for marketers to gather ideas and join in on wide-ranging conversations.

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Hashtag Twitter How To Trends 111

Waxing UnLyrical

AUGUST 30, 2018

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs. You need readers who crave your content and one of the best ways to find those hungry readers is through email.

Content 105

Content Marketing Newsletter Compete 105

Social Media Today

AUGUST 31, 2018

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips.

Publishing 120

Publishing Video Report Facebook 120

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SocMed Sean

AUGUST 26, 2018

This one is a really good question that I got from a friend of mine who is a blogger. After blogging for about 5 years, she recently started monetizing her content through an ad program. She doesn’t promote any affiliate programs, so the only revenue that her blog generates is through ad revenue. The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campa

CPC 210

CPC Facebook Cost Buy 210

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts. Instagram, which has more than a billion users, is introducing new features to eliminate fake accounts and to reduce hacking.

Content 170

Content Nielsen Marketing Badge 170

Jon Loomer

AUGUST 29, 2018

Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. Some also may not fully understand how Facebook determines target audience locations. Note that this post is focused primarily on paid targeting.

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Facebook Travel Mobile Comparison 166

Ignite Social Media

AUGUST 28, 2018

Social media content creation can happen anywhere and depending on the scenario, or if you’re covering a live event, the capturing, editing, and posting may all need to happen on the go. Luckily, there are several social content creation apps that can make doing this all from a smartphone a breeze. Social Content Creation Apps. Lightroom Adobe’s announcement that this app is free to iPhone and Android users got buried in a mass of updates, but it’s definitely not something to sleep on.

Content 155

Content iPhone Video Social Media 155

Sherrilynne Starkie

AUGUST 27, 2018

I’ve hired hundreds, maybe thousands, of entry-level staff during my 25 year agency career. But still today, I find it difficult to assess what someone actually knows about social media. I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too).

Industry 170

Industry Social Media Training HootSuite 170

Social Media Today

AUGUST 30, 2018

Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.

B2B 160

B2B Brands Marketing 160

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Pam Moore

AUGUST 31, 2018

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

Social Media 147

Social Media Training Startup Team 147

agora pulse

AUGUST 30, 2018

How can you accurately measure the impact of social media on your website traffic? By using UTM tracking codes. They will show you exactly which posts are driving traffic and sales on your site. See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at.

Social Media 138

Social Media URL Analytics How To 138

Meltwater

AUGUST 30, 2018

Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company’s stories out, it’s oftentimes our… Read More >>>.

Strategy 110

Strategy Company 110

Social Media Today

AUGUST 29, 2018

As you may have heard, video is the best performing content type on social platforms. Here are some key stats underlining the need for video content.

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Video Tools Types Platform 167

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Janet Fouts

AUGUST 27, 2018

Change can be hard. Often it’s harder when we make a shift from something we are comfortable and successful at. The longer we have done something, the more impetus we need to get out of our rut and make change happen. I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve.

Social Media Management 104

Social Media Management Team Study Meeting 104

agora pulse

AUGUST 29, 2018

Let’s talk LinkedIn. When you’re developing your marketing strategy, it’s easy to overlook LinkedIn. However, this B2B powerhouse can be a potent addition to your toolkit. Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Meltwater

AUGUST 26, 2018

Influencer marketing has taken the social media industry and Instagram platform by storm. And for good reason, too! Did you know that influencer marketing delivers 11x higher ROI than traditional forms… Read More >>>.

Influencer 107

Influencer Types Instagram ROI 107

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

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Campaign Data Content Marketing 167

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Buffer Social

AUGUST 29, 2018

After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. It’s incredibly simple to implement this strategy — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). .

Strategy 111

Strategy Twitter Analytics Publishing 111

Unmetric

AUGUST 29, 2018

If you’re still not done ideating that campaign for Labor’s Day, we know what you need. We’ve curated this list of the top social media posts put out by brands so you can take inspiration from content that performed well in the past. Click to see the latest Labor Day posts. Porsche. Reese’s. Under Armour Basketball. Eckrich. Microsoft Store.

Social Media 99

Social Media Microsoft Curation Analysis 99

Audiense

AUGUST 28, 2018

Audiense Personality Insights powered by IBM Watson delivers rich insights into audiences and influencers. Personality Insights are a great way to understand your audience’s intrinsic characteristics to create a tone of voice your audience will respond to, useful when creating an ad or campaign.

Influencer 96

Influencer Campaign 96

Social Media Today

AUGUST 28, 2018

Google has added some new tools to its machine learning-fueled 'Responsive Search Ads', providing new ways for businesses to maximize performance.

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Google Tools 162

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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Forbes Social Media

AUGUST 25, 2018

A new study warns of "Weaponized Health Communications": how health messaging like anti-vaccination campaigns can serve ulterior motives.

Study 111

Study Campaign 111

Amy Porterfield

AUGUST 30, 2018

When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded […]. The post #226: What to Focus On When You Are Just Starting Out appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing Avatar List Engagement 92

Socialmedia.biz

AUGUST 31, 2018

Online marketing is powerful and valuable, connecting customers to a brand and its product s but only IF they get it right. For any business, large or small, finding the right marketing mix is essential. The majority of new customers will find what they are looking for by searching online. Search engines are the tools we turn to find our way through a complex and increasingly fast web.

Marketing 82

Marketing Engineering Discount Statistics 82

Social Media Today

AUGUST 28, 2018

Pinterest doesn't get the same amount of social media marketing focus as other platforms, but it's definitely worthy of your consideration.

Brands 165

Brands Platform Social Media Marketing 165

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Ignite Social Media

AUGUST 30, 2018

July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean for them. Check out below for our list of the top August social media updates!

Social Media 79

Social Media Instagram Notification Policies 79

Oktopost

AUGUST 28, 2018

Social media can be an overwhelming place with so many posts to schedule, networks to monitor, and audiences to engage with. Unlike B2C companies, B2B companies invest in social media management platforms that help simplify the process of building, measuring, and executing a multi-channel B2B social media strategy. As competition for the best B2B social […].

Social Media Management 84

Social Media Management B2B Platform Social Media 84

The Realtime Report

AUGUST 28, 2018

6 Effective Tips for Putting More Savings in Your Piggy Bank. If you want to be financially secure, you are going to need to have a savings account. Although it may seem difficult to save money, especially if you do not make a lot of money, it is possible for you to do so if you make certain changes in your budget. If you want to put more savings in your piggy bank, the following tips will help you.

Banking 70

Banking Tips Buy Examples 70

Social Media Today

AUGUST 26, 2018

Looking to generate more conversions from your website? Sick of seeing visitor numbers go up but sales stay stagnant? Check out these tips.

Conversation 168

Conversation Tips 168

Pam Moore

AUGUST 31, 2018

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

Social Media 60

Social Media Training Startup Team 60