Sat.Feb 10, 2018 - Fri.Feb 16, 2018

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job. They are strategic advisors. Companies often call a consultant in because social media is not working.

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

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Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Meltwater

It seems like we blink and suddenly it's March, which brings springtime and daylight savings (yay for longer days and sunshine!) along with March Madness and the illustrious Academy Awards.… Read More >>>.

Eventful 167
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How To Schedule And Publish Instagram Posts Without Using Your Phone

The Social Media Hat

Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Google Analytics introduces new 'Audiences' report. Listly by Sherrilynne Starkie. Here are top social media news stories for this week. Must-know info for marketing communications pros. Follow List. Embed List. Snapchat finally gives creators analytics.

Analytics 249
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Tips to Deal with New Found Social Media Fame

Jenn's Trends

In our modern online world, anyone, any brand, any thing can go viral for any reason. It could be a brand new account or someone who has been active on social media for years. Then, boom! Overnight, they’re a global phenomenon. Some brands would kill for this type of social media fame. Some people have […]. The post Tips to Deal with New Found Social Media Fame appeared first on Jenn's Trends.

More Trending

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How To Increase Instagram Engagement In 3 Easy Steps

The Social Media Hat

Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?

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The Secret Sauce to Effective Social Selling

Rebekah Radice

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 134
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Why Yes, We Offer Instagram Direct Publishing

agora pulse

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. That means you can hop on your app, upload a photo, and post, schedule, or queue it up — just like you’re used to with publishing your Facebook and Twitter content.

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How Brands Can Stay At The Top Of Facebook’s News Feed

Ignite Social Media

If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. .

Feed 115
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Get Started With Email Marketing

The Social Media Hat

Take advantage of the incredible benefits and 3400% ROI of Email Marketing. This complete guide will show you how.

Marketing 167
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10 Awesome Social Media Tools I’m Crushin’ On Right Now

Socially Sorted

If you’re looking for Awesome Social Media Tools then listen up! In this post I share 10 Social Media Tools I’m Crushin on right now right now. To make it easy for you, I’ve divided all 10 social media tools up into simple categories, so you find the ones that. // Read More. The post 10 Awesome Social Media Tools I’m Crushin’ On Right Now appeared first on Socially Sorted.

Tools 112
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7 Methods of Troubleshooting Facebook Ads That Are Underperforming

agora pulse

Mastering Facebook Ads is complicated– there’s no denying it. Just when you think you’ve got it all figured out, you’ll see that an ad you thought was strong is coming up short. Maybe it’s not getting enough clicks, the cost per click is too high, or it’s simply missing the mark. When this happens, it’s important to have some strategies in place for troubleshooting Facebook Ads.

Facebook 111
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8 African American Influencers to Follow

Ignite Social Media

As a Women-owned business with an African-American president, acknowledging diversity is something we do every day. Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Check them out. Husband and Wife for Life. Laquilla and Mark Lane’s mission is to encourage, inspire and guide couples to overcome obstacles to sustain healthy and long-lasting relationships.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A Comprehensive Guide To Content Marketing Metrics And How To Measure Them

The Social Media Hat

Do you know how effective your content marketing is? What metrics should you use, and where do you get them?

Metrics 168
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What Services Do You Need to Start a Retail Website?

The Realtime Report

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. But when they actually start putting their website together, they realize that there is more to creating a website than meets the eye. The best place to start when it comes to understanding how to create a website is understanding the types of services you need to get your website online.

Retail 93
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Why Should You Invest in SEO?

Social Media Marketing

We were all once idealistic, launching new websites with fresh contents, graphics, and animations and we thought, this is it! We would get traffic, people will flock our sites and discover our brands and we will get the conversion we dream about. So we popped-out the site and wait for that website visitor counter to run but to our dismay, it got stuck.

SEO 94
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10 Ways Universities Can Use Facebook to Market to and Connect With Students

Buffer Social

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook when deciding their university and course.

Facebook 103
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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GDPR Compliance: 8 Steps B2B Marketers Need to Take

Oktopost

Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […].

B2B 96
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4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. Rework your blog’s greatest hits to get extra mileage. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com. R epurposing content has long been used as a strategy for content creators who simply don’t have the resources to continuously create new content.

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PPC Trends You Can't Ignore in 2018

Social Media Marketing

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for. The agency needs to be well-versed in the latest trends in the world of PPC.

Trends 93
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Increase your ROI: Let the data do the work

Audiense

No matter how much the industry evolves the primary objective will always be achieving a high R eturn O f I nvestment. It underpins every marketing decision you make. The higher the better! From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment.

ROI 74
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Using Social Media Activism in the 2018 Election to Get a Win for your Party

Devumi

Politicians, and their supporters, are increasingly using social media activism to get wider public support. Find out how this strategy works and how you can effectively employ it to help your candidates and party win during the coming 2018 election in the USA. Understanding how social media activism works Social media activism is the act […].

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More Options than You Can Count: eLearning for Teachers Desiring Profit

Kikolani

I have always leaned toward the teaching side of things, wanting to help people. I have noticed that no matter You're reading More Options than You Can Count: eLearning for Teachers Desiring Profit , originally posted on Kikolani , authored and copyrighted by Deborah Anderson. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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4 ways to repurpose blog content in your email marketing strategy

Socialmedia.biz

Courtesy of Ben Seidelman / Creative Commons BY. Rework your blog’s greatest hits to get extra mileage. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com. R epurposing content has long been used as a strategy for content creators who simply don’t have the resources to continuously create new content.

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The Secret Sauce to Effective Social Selling

Rebekah Radice

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 60
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter March Events Calendar: Hey, Stuff Happens in March!

Devumi

March is all about sports and entertainment. Twitter is helping brands get ready to dive in all the fun with its March Events Calendar. Twitter March events calendar: Are you not entertained? Film and entertainment buffs will have an entertaining start with the 90th Annual Academy Awards being held on March 4. Meet our first […]. The post Twitter March Events Calendar: Hey, Stuff Happens in March!

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Six Reasons to Embrace Visual Commerce in 2018

Pixlee

Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views, and videos, will lead to easier product discovery and increased conversions. According to eMarketer , nearly 75% of US internet users regularly or always search for visual content prior to making a purchase; only 3% never do.

UGC 68
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#198: Five Important Facebook Ad Changes with Rick Mulready

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Keeping up with Facebook updates can (at times) feel like a full-time job. And if you’re not staying on top of everything that’s changing, you can feel like you’re stuck back in 2012. I’ve got you covered because today, my Facebook Ads sidekick and dancing machine (more about […]. The post #198: Five Important Facebook Ad Changes with Rick Mulready appeared first on Amy Porterfield | Online Marketing Expert.

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Mr. Zuckerberg. Tear Down That Algorithm

Twist Image

Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes are for the good. Some of them make Facebook (somewhat) unusable for many users. Their most recent shift in the news feed was a big one. In what seems like the right play for the online social network, they wanted to throttle back on content from publishers and brands in the organic feed and amp up content from friends and family.

Feed 49
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Marketing to Parents on Pinterest: A Huge Audience Segment to Target

Devumi

Parents are often a large part of any audience, and are consistently looking to spend money as their children grow. Pinterest is helping brands do more effective marketing to parents with a handy infographic. Marketing to parents online The infographic reveals that Pinterest is now being used by 40% of parents in the United States […]. The post Marketing to Parents on Pinterest: A Huge Audience Segment to Target appeared first on Devumi.