Dave Fleet
DECEMBER 4, 2017
Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.
Sherrilynne Starkie
DECEMBER 3, 2017
This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. 1.
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Convince & Convert
DECEMBER 5, 2017
If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.
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Dave Fleet
DECEMBER 4, 2017
Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset.
Sherrilynne Starkie
DECEMBER 7, 2017
Google introduces celebrity selfie searches. Now when searching for news about Will Ferrell, or any of a couple of dozen other celebrities, you’ll find a short video clip of him answering frequently asked questions.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Pam Moore
DECEMBER 5, 2017
It's Monday morning. You arrive into the office, grab your cup of java, open up your laptop and start digging into your email. One particular email grabs your attention. It's from your boss or maybe even your CEO. Subject line reads… “New Social Media Agency Kickoff Meeting Tomorrow.” Hmmm… this is coming as quite a surprise to you.
Jon Loomer
DECEMBER 2, 2017
Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it? In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today.
Sherrilynne Starkie
DECEMBER 4, 2017
“A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there. The rebrand was a driver of cultural change,” explained Annie Marsolais, BDC’s marcoms vice president in an interview for IABC Ottawa’s The Voice Podcast. .
agora pulse
DECEMBER 5, 2017
It’s no secret that this is a big time of year for almost every business out there. Everyone is getting ready to wrap up for the year, but businesses are also ramping up their marketing. In the midst of holiday madness, businesses can often make costly errors in their seasonal promotions. Why not read about these holiday marketing mistakes to help you from repeating them with your own business?
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A beginner's guide to social media automation tools and getting automation right.
Rebekah Radice
DECEMBER 3, 2017
Content creation is easy. Don’t believe me? Just take a look around social media. It’s riddled with low quality, uninspired content. High value content on the other hand is tough to come by. It’s also even harder to create. I remember when I first started translating my blog posts over to social media. It was undiscovered territory at the time and the “how-to’s” and “tip” posts hadn’t yet been written.
Mindjumpers
DECEMBER 8, 2017
For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.
Sherrilynne Starkie
DECEMBER 8, 2017
In this week’s #FridayFeeling update I reveal that #KiddiBuzz is Google’s most-searched-for toy in the lead up to the holidays.
agora pulse
DECEMBER 7, 2017
Tracking progress (or lack thereof) is important in almost every part of a business. But when it comes to social media marketing, it can be confusing to figure out what numbers matter, which don’t, and what you should actually be presenting to your clients. In this post, I’ll break down some important metrics to include in your social media reports.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
DECEMBER 7, 2017
Can you believe 2017 is almost over and 2018 will be here before we know… Read More.
Mindjumpers
DECEMBER 8, 2017
#OtterBoxCityMeets. Your streets. Your inspiration. We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. Each of the influencers hosted an OtterBox City Meet; they invited their online followers to a real-life tour of their city to show how the quirky side-streets, unique flavours and beautiful style inspire them
Sherrilynne Starkie
DECEMBER 6, 2017
The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash. Being an excellent writer is still, and always will be, paramount, but I know a few ex-journalists who can’t land a communications job despite their obvious talents and track records for success.
The Realtime Report
DECEMBER 5, 2017
How To Get In The Right Mindset For Your New Business Venture. Fixating on the perfect business idea may feel like a compelling impetus to launch your next venture, but isn’t necessarily the best approach for long term success. In fact, according to a report by Dunn and Bradstreet, poor strategic planning can put your business at risk for failure.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
DECEMBER 5, 2017
It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand. Instead of waiting to find out the hard way, hopefully this gentle reminder of what disclosures are and why they are needed will prove helpful.
Mindjumpers
DECEMBER 8, 2017
Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Particularly on their premium brands; Tuborg, Carlsberg, Somersby, Grimbergen and Kronenbourg 1664. The Key Challenges: Leveraging global assets and securing scale on global content. Engaging fans locally. Creating a method to track performance across local brand pages.
Meltwater
DECEMBER 5, 2017
The best executives become synonymous with their brands, and earn the status of respected industry… Read More.
Buffer Social
DECEMBER 6, 2017
“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army. Arielle was a health coach. Kevan, our Marketing Director, was a sports reporter. But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out: How can you transition from your current role into marketing?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Ignite Social Media
DECEMBER 5, 2017
Welcome to the most festive (and expensive) month of the year! From stocking stuffers to big purchases, Americans are out in full force this year with record numbers, especially when it comes to online shopping. This will trickle over to your social media pages in no time – especially when it comes to incoming mentions, questions, or complaints. That means it’s more important than ever to have a team on hand!
Mindjumpers
DECEMBER 8, 2017
Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands.
Meltwater
DECEMBER 4, 2017
Infographics can distill down a great amount of information into digestible bits. Over the past… Read More.
Audiense
DECEMBER 5, 2017
The customers of today demand more! No longer are vaguely defined categories acceptable, it’s all about adapting to their ever-changing interests, behaviours and preferences. With technological advancements and the ability to gather social data at our fingertips, it is now possible to move past the traditional approach to market research and adopt a dynamic human-like approach creating clear data-backed customer personas.
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Ignite Social Media
DECEMBER 8, 2017
The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes. Neglect them and you’ll be left with a wasted budget and a forgotten Twitter login. Luckily, 2018 is right around the corner, and if your social presence has been lacking, take advantage of the New Year to revamp your strategy.
Mindjumpers
DECEMBER 8, 2017
Why do you need an always-on strategy? (And what does ‘always-on’ even mean?). Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! However, it’s not enough just to post a lot of stuff and expect your audience to be excited. You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that!
Social Media Marketing
DECEMBER 8, 2017
Tens of thousands of Indians graduate with a MCA degree every year. Given the IT boom that the country witnessed in the last three decades it has been one of the most promising career opportunities for MCA grads. As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry.
Socially Sorted
DECEMBER 2, 2017
The Holidays are coming and it’s time to create easy Christmas Images for your social media marketing on Facebook and Instagram. In this post I share 12 Days of Christmas Images – 12 easy Christmas images you can create that are specially designed for engaging. // Read More. The post 12 Easy Christmas Images For More Engagement In The Holidays [Free Templates] appeared first on Socially Sorted.
Ignite Social Media
DECEMBER 8, 2017
Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is “healthy disruption,” and requires an understanding of the channel and your audience to be successfully implemented. Here are some things to keep in mind when creating your content to offer that healthy disruption that’s so important to stand out in a crowded field.
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