Sat.Dec 30, 2023 - Fri.Jan 05, 2024

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My 365-Day Journey with Short-Form Video Creation

Jon Loomer

On Sunday, I completed a marathon goal when I published at least one short-form video every day of 2023. I’ve received many questions since, from how I did it to the impact of this accomplishment on my business. Meaningful measurement is complicated, but what I can say is this: Publishing at least one video every day had a significant positive impact on my business.

Video 170
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The Importance of Ads to Big Tech Brands [Infographic]

Social Media Today

With X looking to move away from its ad reliance, its worth noting how difficult that task will actually be.

Brands 202
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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right?

Trends 146
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Looking to collaborate with influencers? Here are 7 Questions to Vet Potential brand Collaborators

The Social Media Hat

Questions you must ask influencers before you collaborate with them. The post Looking to collaborate with influencers? Here are 7 Questions to Vet Potential brand Collaborators appeared first on The Social Media Hat.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Customize Meta Ad Creative by Placement

Jon Loomer

When you create a Meta ad campaign, are you making sure that your image, video, and text all look the way they should in each placement? Many advertisers forget to optimize Meta ad creative by placement — or they don’t know that they can. Let’s fix that in this post. Upload Your Image or Video Once you’ve uploaded an image or video for your ad, you’ll be prompted to select, crop, or replace the creative for different placement groups.

Groups 143
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The Importance of Ads to Big Tech Brands [Infographic]

Social Media Today

With X looking to move away from its ad reliance, its worth noting how difficult that task will actually be.

Brands 193

More Trending

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2023 Was Hard. Let’s Make 2024 Harder!

The Social Media Hat

Reframe How You're Approaching 2024 The post 2023 Was Hard. Let’s Make 2024 Harder! appeared first on The Social Media Hat.

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YouTube Growth from Publishing Every Day

Jon Loomer

Here’s how I grew my YouTube presence in 2023 by publishing at least one YouTube Short every day… You may know that YouTube was one of five platforms I published short-form videos to on a daily basis in 2023. It was part of a strategy that created quite the impact overall. But I almost abandoned it on YouTube. During the first few months, the daily views of my new Shorts were a mere fraction of what I was seeing on other platforms.

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X Needs an Actual CEO to Get it Back on Track

Social Media Today

Despite her stellar industry reputation, Linda Yaccarino hasn't yet stamped her authority at X.

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Unlock Your Dreams: Wishew, the Revolutionary Social Network Where Wishes Come True

Bill Hartzer

In an exciting turn of events set to revolutionize the social networking landscape, Wishew, hailed as the world’s first wish-fulfilling social network, is gearing up for its grand entrance into the United States in early 2024. As the countdown to the launch of Wishew intensifies, excitement has reached unprecedented levels with the platform’s creators not just unlocking the doors to their Waiting List but also backing it up with a jaw-dropping pledge of $1,000,000.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?

Hootsuite

Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your

Comments 106
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Who Needs a Podcast Guest?

Jon Loomer

In 2023, I made being a podcast guest a priority. I was on more than a dozen shows, but most of those appearances were early on. I want to continue this in 2024. What could we talk about? I can, of course, talk about Meta ads and the continued evolution of changes. So much has changed during the past few years, and I don’t expect that to slow down in 2024.

Education 143
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X’s Latest Traffic Numbers Show a Decline in Average Time Spent Per User

Social Media Today

Elon has posted new numbers to show how X is improving, but they actually show the opposite.

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Zero-Click Content: What It Is and Why You Should Create It

Buffer Social

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media app has text, photo, and video formats with varying levels of focus.

Content 104
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Build a Social Media Growth Strategy That Works [2024]

Hootsuite

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Impact of Daily Videos on TikTok Growth

Jon Loomer

Here’s how publishing a video every day helped me grow on TikTok… I first committed to short-form video with TikTok in mind in September of 2022. With a combination of a crazy number of videos and some ads during the final three months, I grew to 5,700 initial followers. About 3,000 of those initial 5,700 followers were from ads. There’s nothing wrong with ads, but ads for top-of-the-funnel actions like followers often lead to low-quality results.

Video 133
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Essential Do’s and Don’ts for Social Media Marketing in 2024 [Infographic]

Social Media Today

Some quick tips to help you maximize your social media marketing efforts.

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Here’s Every New Feature Threads Has Built Since Launch (+ How to Use Them)

Buffer Social

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram- (read: Meta-) owned platform rocketed to 100 million sign-ups within days of its launch in June 2023. However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions were down by 75 percent.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein

Amy Porterfield

Listen on… Everything you need to know about manifesting your big goals with Gabby Bernstein. Sweet friend, I'm so excited to have you here for the first episode […] The post #640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein appeared first on Amy Porterfield | Online Marketing Expert.

Tools 93
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The Impact of Short-Form Video

Jon Loomer

The impact of short-form video is huge… You may know the story of my journey during the past year, but it’s worth repeating. I will scream it if I have to. Just over a year ago, I committed to short-form video because my business needed a jump-start. I had been doing many of the same things for a decade that no longer worked as well as they once did.

Video 120
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X Needs an Actual CEO To Get It Back on Track

Social Media Today

Despite her stellar industry reputation, Linda Yaccarino hasn't yet stamped her authority at X.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right?

Trends 78
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

WebInKnow

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Company 86
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One Video Published Every Day of 2023

Jon Loomer

And that’s it! I officially committed to short-form video on September 30, 2022. It was an important moment because the things I had been doing weren’t working. I needed to try something different. After getting my feet wet for three very frustrating months, I set out to publish at least one video every day in 2023. This video completes that goal.

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X’s Latest Traffic Numbers Show a Decline in Average Time Spent per User

Social Media Today

Elon has posted new numbers to show how X is improving, but they actually show the opposite.

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How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Social

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.

Retail 85
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Digital Advertising Simplified: Answers to Your Queries

Sociallyin Insider Blog

In today's fast-paced era, businesses often have inquiries about digital advertising and how to maximize its potential. Digital advertising has advanced, providing advertisers with powerful tools to establish deeper connections with their target audiences and achieve superior outcomes. By exploring these frequently asked questions (FAQs) about digital advertising, businesses can better understand the digital landscape and leverage its full potential to drive growth & success in an increasing

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My Video Plan for 2024

Jon Loomer

So, now what? It’s January first and I’ve completed my goal of publishing at least one video every day for a year. It feels amazing because a little over a year ago, I couldn’t create a single short-form video. Now that that goal is complete, what’s next? I’m going to do it again. Not because I’m a masochist, but because I’m not done yet. Based on accounts I’ve read, it takes two to three years to truly gain traction.

Video 118
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New Listing Shows the X Profiles With the Most Community Notes

Social Media Today

The listing provides some interesting insights into which profiles are getting 'Noted'

List 188
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How to Backup Google Authenticator

BeingOptimist

Google Authenticator is a popular two-factor authentication app that adds an extra layer of security to your online accounts. It generates time-based one-time passwords (TOTP) that are used in addition to your regular password when logging in to your accounts. While Google Authenticator is a reliable and convenient app, it’s important to have a backup of your authentication codes in case you lose your phone or it gets damaged.

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The 20 Best Custom Writing Services in 2024

Writtent Blog

Life is all about choices. Early in the morning, you decide whether to wake up or to reset your alarm and relax for extra five minutes. Later on, you decide what to have for lunch and how to spend time in the evening etc. Of course, some choices can be more consequential than other ones. For instance, the choice of a movie to watch is not so important.

Price 52