Jon Loomer
SEPTEMBER 23, 2021
Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is still rolling out (I don’t have it yet, but we’ve confirmed it happening for some).
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
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Ignite Social Media
SEPTEMBER 23, 2021
With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Games of chance have been around for ages and over the years their popularity has continued. However, running a sweepstakes just for the sake of running one, isn’t always in a brand’s best interest, unless done properly. .
The Realtime Report
SEPTEMBER 21, 2021
US Online Searches For ‘Facebook Account Hacked’ Surge 93% YTD, Almost Double 2020 Figure. Facebook has had its fair share of security mishaps over the years, and 2021 is no exception. This may explain why a record number of people in the United States are scouring the web for information about Facebook account hacks. According to the data analyzed by the Atlas VPN team, average monthly searches for the keyword ‘Facebook account hacked’ have grown by a whopping 93% since last year.
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Audiense
SEPTEMBER 22, 2021
Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 22 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers.
Social Media Today
SEPTEMBER 23, 2021
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
SEPTEMBER 21, 2021
A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.
Audiense
SEPTEMBER 22, 2021
Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.
Social Media Today
SEPTEMBER 20, 2021
The latest 'News Consumption Across Social Media' report from Pew Research highlights how Americans use social platforms for news content.
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?
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Hootsuite
SEPTEMBER 23, 2021
Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered.
Audiense
SEPTEMBER 23, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
Social Media Today
SEPTEMBER 22, 2021
With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.
Sociallyin Insider Blog
SEPTEMBER 24, 2021
Viral marketing is one of the best marketing strategies. That is because it engages people's attention to the fullest. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is.
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Sprout Social
SEPTEMBER 20, 2021
I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.
Oktopost
SEPTEMBER 22, 2021
Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring! If you’re a marketing ops guru, have a look at our current open marketing operations position here.
Social Media Today
SEPTEMBER 22, 2021
The new options will enable more YouTube creators to monetize their efforts, while YouTube's also testing changes to its 'Upload' page.
Amy Porterfield
SEPTEMBER 23, 2021
How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we’re not taking… …the risks we’ve been avoiding… …and the life we’re not living. You see, after unexpectedly losing her husband and the love […]. The post #397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand appeared first on Amy Porterfield | Online Marketing Expert.
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Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the more interesting.
The Realtime Report
SEPTEMBER 23, 2021
20 Years of Connecting The Nation: A National Conversation on The Digital Divide. Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern). Registration for the live event is free at cn20.org. “We have been focused on closing the Digital Divide for more than two decades, and as we move through 2021, we recognize that this is a critical time.
Social Media Today
SEPTEMBER 23, 2021
The mini-site aims to help raise awareness as to how climate-related discussion evolves via tweet, which could help to improve messaging approaches.
Forbes Social Media
SEPTEMBER 23, 2021
In light of recent scrutiny on its internal practices, Facebook reiterated its content guidelines Thursday, saying it reduces the reach of posts containing clickbait, misinformation, “low quality” video and links to untrustworthy news articles.
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Sprout Social
SEPTEMBER 22, 2021
Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact.
WebInKnow
SEPTEMBER 21, 2021
I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!
Social Media Today
SEPTEMBER 24, 2021
The new options would give users more ways to control their in-app experience, and avoid unwanted interactions.
Forbes Social Media
SEPTEMBER 20, 2021
Over the first four years of the Forbes Blockchain 50, the list of billion-dollar companies making meaningful use of the technology popularized by bitcoin, has become a bellwether of institutional adoption.
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Sprout Social
SEPTEMBER 20, 2021
If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. Because putting your online presence in experts’s hands ensures you’re seeing actual returns for your investment in social.
Digimind
SEPTEMBER 20, 2021
For enterprises wanting to anchor their footprint in the social media domain, China is undoubtedly a goldmine for audience growth, considering it is the largest populated country with close to a billion social media users.
Social Media Today
SEPTEMBER 23, 2021
The option could help Clubhouse facilitate new use cases, and solidify its place in the broader social media landscape.
Forbes Social Media
SEPTEMBER 22, 2021
Andrew Bosworth, who has known Mark Zuckerberg since Harvard, will focus on the company's new virtual reality projects even as it contends with renewed criticism about its core platform.
Sprout Social
SEPTEMBER 24, 2021
As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation —her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift. Taylor is an international pop icon for reasons beyond Grammy wins, masterful songwriting and award winning tours.
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