Sherrilynne Starkie
MARCH 2, 2020
Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Whether your target audience is consumers, businesses or other stakeholders, without having earned media coverage as part of your marketing mix, you’re not realizing your full digital marketing potential.
The Realtime Report
MARCH 12, 2020
Design 101: Choosing the Right Logo and Typography . When it comes to branding, design is key. That’s true for every aspect of your business, from your logo, to your website, and even your official font. That’s right. The typography you use when you write your words for brand purposes is every bit as much a part of the design as any other visual aspect of your brand.
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Social Media Today
MARCH 12, 2020
With the coronavirus outbreak causing major disruptions, and widespread anxiety, Twitter has outlined some tips on what brands should consider in their communications at this time.
Jon Loomer
MARCH 30, 2020
Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live, team meetings, social events, and consultations.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
agora pulse
MARCH 20, 2020
Working from home can be both wonderfully fulfilling and challenging. Here are remote work tips to help you through any rough patches you may encounter, whether you’ve worked from home for just a week or years. One day, you’re driving to work, looking put-together and (dare we say?) fantastic in your crisp work clothes, and taking sips of your customary latte in your car cup holder.
Ignite Social Media
MARCH 16, 2020
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It’s a tricky thing as the situation is very dynamic and social media is only becoming more important as people self-isolate while looking for social connection and the latest information. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
MARCH 18, 2020
All You Need to Know About Double Opt-In Email Marketing. By. Rithesh Raghavan. Do you have concerns about the quality of your email list? Do you want to increase the open rate for all your email messages? Embracing double opt-in email marketing might be the solution you need. Double opt-in helps you to verify the authenticity of a customer’s interest in your brand.
Social Media Today
MARCH 19, 2020
Facebook is expanding its ban on ads seeking to capitalize on COVID-19 concerns to now also include ads and commerce listings for hand sanitizer, disinfecting wipes and test kits.
Jon Loomer
MARCH 26, 2020
When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how we consume information, what we need, and what we buy are all evolving quickly.
agora pulse
MARCH 25, 2020
You can’t always predict when a crisis is going to hit your business. But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. As a former meteorologist and storm chaser ( yes, really ), I’ve been able to see gathering storms and upcoming disasters. But not all tough times can be predicted.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Social Media Use, Engagement and Paid Efficiency are Way Up. We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so.
Meltwater
MARCH 12, 2020
Instagram Stories was launched all the way back in August 2016 and was widely considered a carbon copy of Snapchat. In 2020, however, more than 500 million Instagrammers use stories every… Read More >>>.
Hootsuite
MARCH 31, 2020
Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms.
Social Media Today
MARCH 25, 2020
Does COVID-19 mean that you shouldn't advertise on Facebook? If your business is in a position to keep the campaigns going, it could be the key thing that helps keep you afloat.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
MARCH 23, 2020
Not only are governments adopting new economic and public health measures to fight the coronavirus and its impact, but they're harnessing big data in ways that, while potentially saving lives, will also reduce our privacy and civil liberties.
agora pulse
MARCH 19, 2020
As more people find themselves working from home instead of an office building, they’re searching for tools to help make the transition easier. Here’s a list of some favorite tools for remote workers. In addition to the obvious health ramifications of COVID-19, it has halted global business operations, leaving many workers quarantined or self-isolated at home.
Ignite Social Media
MARCH 5, 2020
As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV? IGTV itself has struggled to get off the ground, so will ads help? Below outlines all you’ll need to know about the future of Instagram Shopping and IGTV monetization. .
Sprout Social
MARCH 26, 2020
In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. .
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
MARCH 30, 2020
Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare. Providers, agencies, and brands need to create engaging social content.
Social Media Today
MARCH 21, 2020
Aside from the immediate, human impacts, the ongoing business impacts of the COVID-19 lockdowns will be significant. These tips could help you formulate a better approach to staying afloat.
Forbes Social Media
MARCH 19, 2020
The coronavirus pandemic (COVID-19) is posing massive challenges to businesses across the globe by closing events and traditional sales and networking channels. Here we look at why companies that embrace digital marketing will be in a much better position to engage and network with their customers.
agora pulse
MARCH 31, 2020
Are you working from home while the kids are home, too? Check out these tried-and-true ideas about successfully juggling working from home with kids (from someone who’s been there). True story: I survived working from home for 18 years while raising my now 19-year-old college son. As everyone is scrambling right now to balance working from home and juggling parenting, I wanted to share some tips and tricks that help me survive.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
MARCH 18, 2020
The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. Posting blindly as events unfold in hopes of achieving massive amounts of new business will not suffice.
Sprout Social
MARCH 16, 2020
With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. In this post, you’ll discover some of the best ways to improve your LinkedIn marketing efforts–whether you’re marketing yourself or your company.
Hootsuite
MARCH 26, 2020
Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. The streaming pot brewed up millions of views. In some ways little has changed in 2020. On TikTok, teenagers have gone viral with sleep feeds , raking in crypto coin as they catch some zzz’s.
Social Media Today
MARCH 21, 2020
Instagram has launched a new 'Stay Home' Sticker to encourage social distancing, with Story frames that use the sticker added to a new group 'Stay Home' Story.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
MARCH 26, 2020
Amid safety concerns and ongoing flak from drivers and labor groups, the heads of Uber and Airbnb have been personally asking federal officials to help bail their suppliers out.
agora pulse
MARCH 10, 2020
How familiar are you with Instagram? Do you know about its features (and possibilities)? This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Engagement rates are high, the selling potential high, and it’s an incredible platform that every social media manager and digital agency should use.
Oktopost
MARCH 11, 2020
LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. With LinkedIn’s deadline of December 2020 to sunset the entire app, what exactly does this mean for current companies racing to find an employee advocacy solution ?
Sprout Social
MARCH 30, 2020
Looking to master the art of headline writing? Good! Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen: from blog titles to social posts and beyond, knowing how to write a compelling headline is an invaluable skill.
Hootsuite
MARCH 27, 2020
On a regular day, connecting with your audience on social media requires tact, care, and forethought. In the epicentre of a major crisis, the pressure skyrockets. What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute? Social media crisis communication for brands comes down to one reassuringly simple question: how can you help?
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