February, 2016

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Four theories on the declining trust in Canadian social media

Dave Fleet

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter.

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Monday Roundup: Optimizing Your Campaigns

Waxing UnLyrical

Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.&

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Is Setting Your Facebook Profile To Private Really Enough To Protect Your Privacy?

SocMed Sean

This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place. Today, Cassie shares some insights about privacy issues related specifically to Facebook. You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern.

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

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More Trending

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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi

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Firebelly Begins Work With Gnarly Grove Hard Cider

Firebelly

We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.

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Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.

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Social Media Updates January

yMarketingMatters

The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willm

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Social Media Comic – Anti-Social Social Media Experts

SocMed Sean

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. They’re too busy promoting their latest book on how to engage, but don’t have time to respond to personal emails or @ tweets. They love to present case studies at conferences, but have no practical experience actually engaging in the social media space because they are too busy jetting from

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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Guest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 101
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Heather Chapman Joins The Firebelly Team

Firebelly

We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Monday Roundup: Collaboration

Waxing UnLyrical

You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone.

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5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster.

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Tested Ways on Pushing and Maximizing Your Content Reach

Kikolani

It’s extremely hard to think about digital marketing without considering content production. If you have any experience in online marketing, you should know that the power of marketing communication is shifting away from businesses and more towards customers. To that end, you study and do everything you can to create top-notch content for customers to like and trust your brand.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

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Buy Now or Buy Later: the iPhone 6S vs. the 7

Idaconcpts

Even with the strong showing of competitors such as Samsung, LG, and HTC, Apple continues to be the trendiest toy on the smartphone block. With rumors constantly circulating about new innovations that the company is attempting to incorporate into its flagship product’s design, it seems as though that, even as the new version of the iPhone is released, consumers can’t help but immediately look forward to next one.

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#measurePR Recap (Feb 2016): Measuring Community

Waxing UnLyrical

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. So the February chat welcomed a trio of terrific guests: Post Planner CMO Rebekah Radice , Rosemary O’Neill of Hoop.la, and Karen Freberg , Assistant Professor of Strategic Communication at the University of Louisville.

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Say no more to social b t

Janet Fouts

Social media can be a place where the negativity overwhelms us and leaves us no hope for the future of humanity. BUT only if we let it be that way. Sure, it seems like fun to laugh at other people’s gaffes. It makes us feel a little better about our own sometimes doesn’t it? That’s […].

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Remember When Twitter was Born?

Ari Herzog

It was April 13, 2009 when Ashton Kutcher challenged CNN. If I beat CNN to 1 million followers I wll ding dong ditch Ted Turners house while I’m shotting in Atlanta [link]. — ashton kutcher (@aplusk) April 13, 2009. A ding dong ditch is when you ring someone’s doorbell and run away. Ashton had about 850,000 followers and the news network had about 900,000.

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How Influencer Relationships Promote Business Development

Convince & Convert

What’s Trending? Heather Whaling launched Geben Communication in her dining room and successfully (and quickly!) turned it into an award-winning PR firm. As the company grew, she was able to shift her attention and focus to what she’s most passionate about—business development. She wants to make sure she and her clients are constantly pushing the envelope, so she does a lot of trend monitoring: checking out what the big companies are doing, what people are talking about, and which new idea

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Report on “EMV for a Week Challenge” in Hawaii

Idaconcpts

In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. My “ EMV for a Week Challenge ” included ten tasks, ranging from buying a magazine at a gas station to hitting a tourist attraction around town.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Heart to Heart with My Industry: Five Ways to Improve the Business Consulting Industry

Waxing UnLyrical

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” Granted, not everyone in the world is exactly like Jason (or me, or you, for that matter). But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

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#99: How to Create a List Building Blitz Campaign

Amy Porterfield

Over the last few years, I’ve noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy. It’s an easy trap to fall into. After all, creating content takes time, effort and creativity. You might even be thinking “Amy, all my focus is going […].

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I Remember the Thud from Behind

Ari Herzog

Less than six months after buying a Subaru Impreza, this happened in 2013 and I walked out without a scratch. The Subaru is fine. That’s not why you’re here. You’re here because of the 1991 Chrysler LeBaron. Maybe an ’89. It was my first car. I was a high school junior. I got my drivers license a few weeks earlier and Dad bought the used 4-door sedan for me as a gift.

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How to Get a 62.5% Email Opt-In Rate From Facebook Ads With Custom Audiences

Kikolani

Another buck down the drain. You keep blowing through hard earned cash on Facebook Ads with the hope of building your email list. Experts like Rick Mulready and Amy Porterfield make it look easy to get conversions at $1 each. Yet you keep struggling to generate a positive return on ad spend. Is it time to call it quits? Maybe there’s still hope. I achieved a 62.5% email opt-in rate from Facebook Ads with good custom audience selection and a well-designed landing page.