August, 2012

Trending Sources

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization? Annotations in the Search Results.

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Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? Useful and entertaining? Absolutely. Bacon is nostalgic. Bacon inspires.

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. Sales.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware. ” And there’s no other option. consider this the biggest drawback with the Timeline layout, followed closely by no longer being able to set a default landing tab for non-fans. However, in this article, I will focus on the three visual elements over which you have total control on your Timeline Page. Nike uses humor to reach out to the unfit masses!

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A World Gone Social

Learn how companies must adapt to survive.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.

Why You Should Unfriend Facebook Friends

Ari Herzog

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. Generation Xer, my friends today number 334. That number is decreasing every day. Think about your high school friends. The best example is high school. Go on and take a look.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Which U.S.

PR Pros Not Keeping Up with What Journalists Want

Spin Sucks

I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums , who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. ” What Journalists Want. And the  Web Influencers Survey by D. S.

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Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. Postal Service.

Are You A Social Media Channel Changer?

SocMed Sean

I admit it…I’m a channel flipper. Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? And my channel changing doesn’t even have a reasonable pattern. ” But wait.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest? spend a lot of time auditing websites which means I am regularly in the Google Webmaster Tools profiles for a variety of sites. Average Links Average Linked Pages.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? by MarketingProfs. Get a dog.

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How Successful People Spend the First Hour of their Day

Spin Sucks

Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics , though, his are serious and very informative. He, Alistair Croll , and Hugh McGuire each recommend two links for one another and they all end up in a blog post. very cool way to do a roundup and something I look forward to seeing every Sunday. The First Hour of the Day. With email. So now I ride at noon.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. Twitter is soaring among young adults. 15% of all online adults in the U.S.

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3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. Consumptions.

Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr. years old.

One Tweet from a CEO is worth 100 Tweets from Staff

SocialFish

I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs.  My panel was with Christopher Gahan, Chief of Staff for  Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with. He had thrown his hands up in frustration and decided not to bother. told him I disagreed with what his staff said.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in universal search results have a 41% higher click-through rate than plain text results. million. Summary.

Eight Common Blogging Mistakes

Spin Sucks

When we started Spin Sucks nearly six years ago (go ahead and look at the very first post ; it’s TERRIBLE), we thought we were pretty darn clever. Not only was the spinsucks.com URL available, but we had a fun little acronym: FADS – the Fight Against Destructive Spin. We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Was. A.

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as  you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. As a marketer I appreciate the use of a call to action to increase activity and engagement. It is an effective tactic and there are plenty of good ways to do it. Here are some more recent examples.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. On average, only 17% of fans share a brand’s campaign with friends and family.

Four Multi-Channel and Touchpoint Marketing Models

Social Marketing Forum

Most marketers are starting to integrate their marketing channels. Better late than never. However, simple integration will not be enough. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpoints

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

Twitter recently announced new rate limits on how many “hits” to the API it will allow. Now before your eyes glaze over wondering what that means, let me put it into English. Twitter is changing the number of times the application can do that from 350 per hour to 60. In this diagram taken from the  Twitter developer blog  they break Twitter’s ecosystem up into 4 quadrants.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. 50 Tips to Make Your Company’s Blog Rock. Ask your readers what they want you to write about.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. Brands that don’t, lose.

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5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. This post is intended to help give some insight on where I believe that line is drawn based on my years of experience being on the service side. How can social media plug in to those metrics?

Social Networking Stats: Twitter Users Hit ‘Share’ Nearly 5X More Than Facebook Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr.

Do You Have a Chief Marketing Technologist On Staff Yet? You Should. [Infographic]

SocialFish

As always, click on the image to see it full size. From Venturebeat : “CMTOs are using significant technology and analytical expertise to help companies make sense of and exploit vast amounts of customer and market data from sources as diverse as Facebook, the company blog, customer databases, sales information, and trending tweets on Twitter. ” Useful Data

2 Cool (And Free!) Instagram Analytics Tools

Firebelly

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Best days and time for engagement.

Marketing is Dead?

Spin Sucks

We live in really interesting times. Technology is coming at us more quickly than ever before. It took the following technologies  to reach 50 million users : Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app downloads hit one billion in nine months. SEO is Dead! Public Relations is Dead!

What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]

Mindjumpers

There is a frighteningly deep gap between what social consumers want and what social marketers think they want. This is what an infographic , released yesterday, created by social media specialist Brian Solis in cooperation with the Pivot Conference team and Barnickel Design shows. However, social marketers think consumers see customer service (59%) as the biggest benefit.

Making Google+ Worth Your Time

Janet Fouts

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Clearly he’s not circling the right people on Google+. So here’s how to do that for Google+.

Social Networking Stats: Instagram Reaches 80 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr.

Why, How and When to Quit FeedBurner

SocialFish

If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Thank you so much Phil! ——————— Your blog’s most important asset is its community, and the most committed part of your blog’s community is its subscribers. It was simple, largely effective, and free. Now What?

Public Relations. It’s Still About The People

Waxing UnLyrical

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth. Words like “empathy” and “people” were everywhere. You just read Public Relations.

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