Dave Fleet

AUGUST 15, 2012

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] @gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] Sends Small Businesses to the Top of Social Media for $790 Per Month. On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to busin

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Blogger Press Release WordPress Small Business 374

Sherrilynne Starkie

AUGUST 11, 2012

Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE.

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Wikipedia Newsletter Social Networking Twitter 365

Adam Sherk

AUGUST 21, 2012

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization?

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SEO Social Media NoFollow Engineering 278

SocMed Sean

AUGUST 21, 2012

I admit it…I’m a channel flipper. Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? And my channel changing doesn’t even have a reasonable pattern. 30 seconds of The Daily Show followed by 30 seconds of Storage Wars followed by 30 seconds of CNN, you get the picture.

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Social Media Patterns Communities Engagement 275

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Social Media

Mindjumpers

AUGUST 23, 2012

There is a frighteningly deep gap between what social consumers want and what social marketers think they want. This is what an infographic , released yesterday, created by social media specialist Brian Solis in cooperation with the Pivot Conference team and Barnickel Design shows. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked.

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Techipedia: Tamar Weinberg

AUGUST 21, 2012

This is a guest post by Tim Ware. Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before. I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Other

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Facebook How To Drupal MySpace 274

Sherrilynne Starkie

AUGUST 4, 2012

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. More interestingly, police inspectors are now tweeting on the job. The goal is to reach people in ‘ new’ ways. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job.

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Newsletter Meeting Social Media Study 355

Jason Yormark

AUGUST 8, 2012

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts.

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Consultant Questions Social Media Tweetdeck 254

Firebelly

AUGUST 10, 2012

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience.

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Curation Content Facebook Report 249

Mindjumpers

AUGUST 7, 2012

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, amo

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Study Twitter Mobile Survey 264

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Social Media

Waxing UnLyrical

AUGUST 14, 2012

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second. Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth. The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication.

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Banking Flickr Library Newsletter 245

Techipedia: Tamar Weinberg

AUGUST 14, 2012

This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Videos in emails can increase the open rates by 6%, and Forrester found that video increased email click-through rates 2-3 times.

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Airlines Marketing Statistics comScore 210

Sherrilynne Starkie

AUGUST 31, 2012

Most professional communicators have long since come to depend on dictionary.com as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android. No Internet connection is needed, so users can look up the definition or synonyms for a word anytime, anywhere.

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iPhone Newsletter Applications Resources 341

Jason Yormark

AUGUST 19, 2012

In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hop

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Consultant Social Media Proposal Strategy 218

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Social Media

Firebelly

AUGUST 13, 2012

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measu

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Publishing Tips Curation Brands 215

Mindjumpers

AUGUST 13, 2012

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Have you asked yourself whether or not your company is taking full advantage of the resource that is social media, and are you already using social media in an attempt to convert angry comp

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Social Media Brands Statistics Retail 257

Waxing UnLyrical

AUGUST 1, 2012

It all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” I was totally at sea. Michelle asked him why. The points he tweeted back basically amounted to just one: social media cannot be used to sell anything, so why deceive people with tips to help them do that?

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Social Media Flickr Twitter Engagement 242

The Marketing Blog

AUGUST 1, 2012

Sarah Wenger has shared this interesting infographic with me an email. The graphic has been created by Psychologydegree.net. and talks about the big-impact Facebook has been making in our lives. Take a look at it… Filed under: Social media Tagged: Facebook , Social network , socialmedia.

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Social Networking Social Media Facebook 210

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Social Media

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea

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Groups Groups Sports Notification 337

Direct Marketing Observations

AUGUST 9, 2012

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends.

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Content Curation Smart Phone Yahoo 207

Firebelly

AUGUST 17, 2012

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined. “Recently” was actually three months ago. And I’m still thinking about Tony’s Shoe Shine.

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Meeting Team Types Brands 212

Mindjumpers

AUGUST 2, 2012

Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook. In short, it’s all about targeting. Know your target groups – and aim directly at them!

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Content Facebook Groups Groups 256

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Social Media

Atom Thought

AUGUST 18, 2012

1. Paper by Fifty Three: Winner of APPLE DESIGN AWARD 2012. It’s one of the best apps for sketching, caricaturing and drawing. Not only can it be easily used by kids and adults but it’s so much fun to use various types of pens to create desired texture. Somehow even the most boring designs look.

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iPad Apple Types 203

Waxing UnLyrical

AUGUST 22, 2012

Facebook stock is not doing very well. Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. Some are even beginning to question whether Mark Zuckerberg can continue as the leader of Facebook (somewhere, the Winklevoss twins are howling with laughter). Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure.

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Privacy Facebook Apple Yahoo 198

Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions.

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Analysis Wikipedia Social Capital Sentiment 335

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

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Statistics Social Media B2B Marketing 198

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Social Media

Firebelly

AUGUST 16, 2012

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Not this guy (and I’m sure you don’t either).

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Analytics Instagram Tools Engagement 205

Mindjumpers

AUGUST 27, 2012

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to bette

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Activities Report Instagram Tools 255

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months.

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Research Engagement Strategy Facebook 194

Ari Herzog

AUGUST 26, 2012

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. A Generation Xer, my friends today number 334. That number is decreasing every day. Think about your high school friends. Whatever your reason for reciprocally friending someone in the past, people change and with EdgeRank partially to blame, if you’re not looking at someone&

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Facebook Groups Groups Class 189

Sherrilynne Starkie

AUGUST 26, 2012

Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too. So he’s created his own YouTube sensation: ‘Somebodies’ When Gotye posted his video on YouTube, he wrote, “Reluctant as I am to add to the mountain of interpretations of ‘Somebody That I Used To Know’ seemingly taking over their own area of the Internet, I couldn’t resist the massive rem

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Remix Insurance YouTube ROI 334