March, 2014

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Marketing, community, support or all of the above?

Dave Fleet

'Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

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How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

'Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts. Did you know Facebook recently added the ability for Page owners to add a call-to-action button to organic Facebook posts? Below you’ll find easy-to-follow steps that will show you how to add a Facebook Call to Action button to any of your organic Page [.] ( Read more. ).

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Analytics: what matters to content marketers?

Sherrilynne Starkie

'Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity.

Analytics 294
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Four Ways Content Writers Can Change the World

Waxing UnLyrical

'I have long been a proponent of the power of language. From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence.

Content 262
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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2014: Everything Marketers Don’t Want You To Know

Firebelly

'Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard.

Marketing 249
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Facebook Update: New Layout for Business Pages

yMarketingMatters

'Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. The update started rolling out last week and will gradually get to all Pages. Facebook Page admins will see a notice in their Admin Panel that looks like this: When you click the “Join Waitlist”, you will get a notice that looks like thi

Facebook 249

More Trending

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Remove Facebook Reviews in 4 Easy Steps

Harp Interactive

'Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor? Do you wish there was a way to delete or hide unwarranted reviews that influence your Page’s star rating?

Review 319
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Great journalism makes great business for The Atlantic

Sherrilynne Starkie

'According to M. Scott Havens, the president of The Atlantic, the 156-year-old general-interest magazine, “Culture trumps strategy every day. When you have a great strategy but the wrong people, they won’t implement it.”. He was speaking at SXSWi 2014 about the business of journalism and how The Atlantic has successfully bucked the downward trend that is plaguing many traditional media publishers.

Journal 268
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Cracking the Crowdfunding Code: Can You?

Waxing UnLyrical

'My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” While it does not draw on primary research, it does pull from reliable sources and positions the information well. Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, s

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

'Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Deep links (URLs that lead directly to those pages) will no longer function.

LinkedIn 223
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A Social Media Status Quo – Brazil

Mindjumpers

'The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects t

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Essential Twitter Cheat Sheet for 2014

Harp Interactive

'Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.

Twitter 292
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INTRODUCING: The WTF’s

Firebelly

'Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the.

Upcoming 208
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

'Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace.

Training 211
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Living Life Against The Grain

Jason Yormark

'I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general.

Travel 194
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Add Contacts Quickly with App of the Week

The Social Media Incubator

'Don’t have time to sit down and enter contact information for all of those business cards you’ve been collecting? No problem. Our App of the Week allows you to take a picture and move on with your busy day. CardMunch by LinkedIn gives you the opportunity to add your new business contacts to your phone quickly. CardMunch lets its users take a picture of a business card they have collected.

Mobile 182
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Tumblr – Why, How & Who?

Mindjumpers

'Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. Why are they so popular? Tumblr is a platform based on visual context rather than text, which makes the content easier to comprehend for a larger group of people.

Tumblr 205
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

Harp Interactive

'Categories: Blog , Social Media Marketing , Twitter Tags: @-reply , evernote , hashtags , social media , Social Media Snapshot , Twitter , twitter videos Twitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr

Firebelly

'Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy.

Marketing 206
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Monday Roundup: More or Less

Waxing UnLyrical

'Everyone who had to turn their clocks forward yesterday, has your body clock adjusted? Nope, mine neither. Image: Gabriele Iuvara via Flickr, CC 2.0. Too much of a good thing (like Daylight Savings Time!) can be as bad as too little. This week’s roundup features seven posts from around the web where more or less is the focus. 1. Make Your Blog A Winner By Cleaning Off The Kelp.

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Smartphones Surpass TV in Time Spent with Media

The Realtime Report

'U.S. Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. Millward Brown’s 2014 AdReaction study says Americans spend 151 minutes per day on their smartphones, vs. 147 minutes each day watching TV.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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LinkedIn-You’re Doing It Wrong

Akamai Marketing

'Tweet [Warning: This is a vent. A rant. I just HAVE to get it off my chest.]. Oh. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It’s almost just too awesome. Except its not. Because you’re ruining it. Stop randomly sending LinkedIn requests without context to everyone LinkedIn thinks you should meet.

LinkedIn 176
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

'The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

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03/14/2014: Social Media Snapshot | New Looks for Facebook, Google, Instagram & More

Harp Interactive

'Categories: Blog , Facebook , Google , Google Plus , How To , Instagram , Social Media Marketing Tags: Facebook , Google , Google Search , Instagram , social media , Social Media Snapshot A Makeover Frenzy: Facebook, Google+, Instagram Get New Looks Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Google 232
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Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

Firebelly

'Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications. Words that I’d use to describe Emeric: serial entrepreneur, Facebook marketing fanatic, Ferrari driver, and French (very).

Facebook 203
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Milaap’s #HopeProject Gives New Life to Former Devadasis

Waxing UnLyrical

'There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely. But even when you have really great clients in general, every so often one comes along that makes you look skywards, pinch yourself, and then do the Hokey Pokey while lip-syncing to “ Come on Eileen.” Weren’t able to picture it, were you?

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Getty Images Makes Photos Free to Use

The Social Media Incubator

'The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example.

Embedding 170
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What “Big” Social Media Means for Small Businesses

The Realtime Report

'This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. It’s been one week since Ellen Degeneres’ groundbreaking selfie and the Twitterverse is still buzzing. And why not? Shattering the record for most retweets is nothing to scoff at. By using the Oscars as her platform and pure star power as a catalyst for buzz, the now-infamous photo boasts over three million retweets and, in addition to breaking a few records, the snapshot literally “broke” Twitter for a goo

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3 Steps To Powerful LinkedIn Page Optimization

Small Business Mavericks

'One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website. Share updates often – Some people say to post updates to your LinkedIn page just once a day.

LinkedIn 177
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Essential Twitter Cheat Sheet for 2014

Harp Interactive

'Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.

Twitter 228