December, 2010

Trending Sources

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Now is the perfect time to make changes for the New Year. Get Real. You do.

Calculating the Value of the Customer Life Cycle

Social Marketing Forum

The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMI

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The Year of Social Media 2010 [infographic]

Mindjumpers

Tweet. At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc. And that was definitely one of the most popular ones!

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?) Share this on Bebo.

Seeking Guest Authors for Weekly Series

Ari Herzog

Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. I’m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Interested? Blog News

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!

Social Media Adoption by Top 10 Media Agencies

Social Media Citizens

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. Full document on Scribd. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”.

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. It's about people. And of course it also means value for your business: the bottom-line. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketing

Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. The State of Brands on Facebook [infographic].

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook vs Google Infographic

Idaconcpts

Continue reading for an insightful infographic from digitalsurgeons. Click for larger image.). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati.

Which News Sites Have the Highest Reading Level According to Google?

Adam Sherk

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US? I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites. How do the US news sites stack up? But which sites are aiming high or low? ABC News 41%. Boston.com 29%. CBS News 28%. Most Advanced Content.

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13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond and engage with them as a result. Young and old. Male and female.

How to Screw-Up a Blogger Pitch in 4 Easy Steps

Almost Savvy

In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive. Anyone who reads my blog will easily see that this really isn’t the way I work. Bullcrap. Seriously?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Social Media Marketing Metrics Explained

Social Marketing Forum

Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. They are entertaining.

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2010 was a heck of a year in so many ways wasn’t it? know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Let’s get to it. 1) It’s all about networking and sharing isn’t it? What is the uncommon?

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Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share content (your own and others’).

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

A Compilation of the Best Social Media Trends for 2011

Spin Sucks

I have a feeling this week is going to be like a ghost town so I’m going to do aggregate posts that will help you plan for and do your jobs more efficiently in 2011. Today’s post is a list of the best social media trends for 2011. I am only doing five links so you don’t get overwhelmed because, well, there is A LOT of content out there and it’s easy to get overwhelmed.

The Two Second Rule

Social Marketing Forum

How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?! Conversion optimization Usability and design Clickdensity conversion Dave Chaffey eyetracking landing pages Smart Insights Digital Marketing usability web design

MacBook Air vs MacBook Pro: MacBook Air Review After Owning The MacBook Pro

Jason Yormark

Tweet So a few months ago I went into my local Apple store and had the opportunity to play around a bit with the newly launched MacBook Air.  Here’s the highlights on what I’ve experienced. 1. The hardware is killer. Despite being so lightweight and thin, the machine still feels like a million bucks.  Love the addition of the SD card slot too. 2. No heat, no noise. Forever Battery.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Top 10 Most Commonly Used Words on LinkedIn

Almost Savvy

Ah, the challenge online. How to appear that you fit in while also appearing to stand out from the crowd. We really work hard to think of just the right words to use to let others know how irresistibly awesome we are. According to the LinkedIn blog , it appears that many others believe they are as irresistible as we are and are using the exact same terms in their LinkedIn profiles. Is it a problem that we’re using the same terms as others? No, not necessarily. The problem with these terms is that they are vague. Take a look at the list of words. Extensive experience. 2. Innovative. 3.

8 Open Source Projects from Google

Idaconcpts

For many Google has become the patron saint of open source, and the number of open source projects Google supports or directly develops seems to increase every day. Some of Google’s own open source projects, like Android, have become as common as their proprietary competitors, yet many do not even realize they are using software with free and open source components. Google Refine. SpriteMe.

December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Note: this is not a religious post, and is meant neither to proselytize nor offend. Tomorrow Christians around the world will be celebrating the birth of Christ. Image: Martin LaBar via Flickr, Creative Commons

How People Engage With Ads On Facebook

Social Marketing Forum

Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications. Research eyetracking Facebook heatmap

Eight Tips to Pitch Media Better on Twitter

Spin Sucks

Guest post by Maya Wasserman , a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. Develop and strengthen your online brand first.

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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1.  Your blog. Email newsletters.

What was the most important thing you learned about social media this year?

Janet Fouts

This year flew by and the sheer number of new social networks and applications is simply stunning. Keeping on top of it all is definitely a full-time job, and for those of us who learn new stuff for fun, it’s been fantastic. FYI profile images link to Twitter and names link to blogs or websites. If I were you I’d spend some time getting to know these folks. Michael Martine. CJ Brasiel.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. There is no wonder why they find it hard to find a strong ROI with that approach.

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PR And Social Media Survey: Mixed Findings For 2011

Social Marketing Forum

Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu

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Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&# No? Neither have I.

WikiLeaks End Our Perception of Control

Spin Sucks

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. Because of that attitude, I always lead up to a very important point when speaking to that particular audience. It’s the issue of control.

Facebook Shares Jump 80% in 3 Months at Private Auction

Idaconcpts

What is the hottest stock that is not-yet-available to the seasoned, diaper-clad online ‘toddler traders’ from the Ameritrade commercials? Unsurprisingly. Facebook. Yet there is a feverish private market for a piece of the action in the undisputed heavyweight champion of social media. But that was before the latest private auction for 100,000 Facebook shares, held by SharesPost on December 16.

Who Really Uses Twitter, and How?

Pamorama

The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users. But with a reported 370,000 new users signing up daily, it could be just a matter of time before your customers catch on. total of one in five (19%) say they post personal updates once a day or more.

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

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