December, 2010

Trending Sources

Seeking Guest Authors for Weekly Series

Ari Herzog

Do you have a strategy or tip on social media marketing you’d like to share with other readers? Want to be featured with other guest authors ? If the answer is yes, consider writing for me. I’m looking for people to write about best practices in social media and how different tools can be used in new and innovative ways. Maybe you have your own blog and seek a new audience. Interested? Blog News

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

This is a guest post by Jennifer Mattern. Is your company’s social media strategy really working? Could it stand for some improvement? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. Now is the perfect time to make changes for the New Year. Get Real. You do.

Facebook vs Google Infographic

Idaconcpts

Continue reading for an insightful infographic from digitalsurgeons. Click for larger image.). Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Share this on Reddit. Digg this! Share this on Technorati.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!

Social Media Adoption by Top 10 Media Agencies

Social Media Citizens

The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? Well it is quite strange, but not so well. Full document on Scribd. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”.

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The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. The State of Brands on Facebook [infographic].

A World Gone Social

Learn how companies must adapt to survive.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share content (your own and others’).

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Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&# No? Neither have I.

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Here’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? 2. What is your one, key communications trend or forecast [.]. Marketing Social Media Trends 2010 learnings 2011 trends communications

Which News Sites Have the Highest Reading Level According to Google?

Adam Sherk

I saw Malcolm Coles’ post on Google’s reading level scores for UK newspapers and thought it would be fun to do the same thing for US news sites. Last week Google released a new search filter that allows users to refine search results by reading level. So what reading level does Google assign to major news sites in the US? I was going to look at top 25 US newspapers online according to Journalistics but I decided to include a wider variety of news sites. How do the US news sites stack up? But which sites are aiming high or low? ABC News 41%. Boston.com 29%. CBS News 28%. Most Advanced Content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Open Source Projects from Google

Idaconcpts

For many Google has become the patron saint of open source, and the number of open source projects Google supports or directly develops seems to increase every day. Some of Google’s own open source projects, like Android, have become as common as their proprietary competitors, yet many do not even realize they are using software with free and open source components. Google Refine. SpriteMe.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. Since August 2009, Disney started posting regularly on Facebook and their community grew wide. They are entertaining.

Who Really Uses Twitter, and How?

Pamorama

The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users. But with a reported 370,000 new users signing up daily, it could be just a matter of time before your customers catch on. total of one in five (19%) say they post personal updates once a day or more.

Want social media success? Make it meaningful.

Josh S Peters

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.&# No? Neither have I.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Compilation of the Best Social Media Trends for 2011

Spin Sucks

I have a feeling this week is going to be like a ghost town so I’m going to do aggregate posts that will help you plan for and do your jobs more efficiently in 2011. Today’s post is a list of the best social media trends for 2011. I am only doing five links so you don’t get overwhelmed because, well, there is A LOT of content out there and it’s easy to get overwhelmed.

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

If you want your online business to be successful then you need to actively market your business. An introductory marketing class will teach you that there are two basic options for marketing: push and pull. smart online business marketing strategy is to use both types of marketing at the same time. Push and Pull Marketing. The two different types of marketing are: 1.  Your blog. Email newsletters.

December 2010: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top 10 Most Commonly Used Words on LinkedIn

Almost Savvy

Ah, the challenge online. How to appear that you fit in while also appearing to stand out from the crowd. We really work hard to think of just the right words to use to let others know how irresistibly awesome we are. According to the LinkedIn blog , it appears that many others believe they are as irresistible as we are and are using the exact same terms in their LinkedIn profiles. Is it a problem that we’re using the same terms as others? No, not necessarily. The problem with these terms is that they are vague. Take a look at the list of words. Extensive experience. 2. Innovative. 3.

13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. Digital schomoozers. You know the type. They have REALLY engaged social networks. It seems no matter what they post, their readers and followers respond and engage with them as a result. Young and old. Male and female.

WikiLeaks End Our Perception of Control

Spin Sucks

When I speak , my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. Because of that attitude, I always lead up to a very important point when speaking to that particular audience. It’s the issue of control.

Translation and Localization Tips for Publishers

Adam Sherk

This is a guest post from Christian Arno , founder of Lingo24 , a global translation service. asked Christian to provide some tips for publishers looking to expand their presence in international markets. – Adam. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine. Translation. One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Which, let’s face it, won’t reflect well on you. Publishing

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Basic SEO Tactics - Social Media

Social Media Network Marketing

Many a times am asked what are the basic SEO tactics to know and keep in mind. Well if one starts to explain this then the list can be a little overwhelming. However to keep matters a little simple I would suggest the below so as to be a little more effective: Key Word Research And Optimization: Before going into any detail you would first require to do a proper keyword research. Key words are the search words that your target audience would be keying into search sites say for instance Google. The key word research would be done in two parts. This is known as key word density. Interesting?

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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth.  This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget. Ensure that everything looks perfect on all of the main browsers your customers may use.  Email this to a friend?

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2010 was a heck of a year in so many ways wasn’t it? know it was for me. One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Let’s get to it. 1) It’s all about networking and sharing isn’t it? What is the uncommon?

Top 11 Ad Agency Predictions for 2011

Blue Focus Marketing

Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  The agencies that thrive in the future will succeed by helping their clients navigate these turbulent times, building brands that consumers wish to engage. We have already seen top creative directors leaving the best agencies to find their souls.   Tom Peters.

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