Tue.May 16, 2023

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YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

Social Media Today

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.

YouTube 213
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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Now it’s official. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 and later devices. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 changes and Aggregated Measurement are going away

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Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

Social Media Today

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

Instagram 185
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Update Your Meta Advertising Assumptions

Jon Loomer

I get it. You’ve been advertising for years. You were running Facebook ads before they were Meta ads. You’ve found an efficient system that works for you. But don’t forget to update your assumptions. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming

The Social Media Hat

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 152
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TikTok Provides More Commercial Opportunities for Independent Musicians in the App

Social Media Today

More artists can now list their tracks in TikTok’s Commercial Music Library, which boasts over 1 million sounds and songs that brands can use.

Library 157

More Trending

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Meta Expands ‘Meta Verified’ Verification Subscription Program to Users in the UK

Social Media Today

UK users will now get their chance to buy themselves a blue tick on Facebook and IG.

Buy 205
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How consumer insights is taught to future marketers

Audiense

With evolving technology and a wealth of consumer data at their disposal, the next generation of marketers have their work cut out for them. Although they have better toolsets and more robust data points to work with, it also means they’re going to have a tougher time cutting through the noise to extract consumer insights that are actually valuable.

Marketing 125
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TikTok Adds New Funding Initiatives for Creators in the App

Social Media Today

TikTok will pay AR creators for high-performing effects and is expanding funding for popular clips.

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5 Ways to Maintain Communication with Your Office-Based and Remote Staff

The Realtime Report

5 Ways to Maintain Communication with Your Office-Based and Remote Staff Effective communication is the cornerstone of any successful business, as well as a core part of any successful office and workplace in general. However, with more and more people working remotely, and with many who work in-office potentially working in other buildings with their managers, it can be challenging for office bosses to communicate effectively with in-office and remote workers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Acquires Job Matching Start-Up Laskie as Musk Looks to Expand the App’s Scope

Social Media Today

Elon Musk's 'everything app' vision is slowly coming into view.

Twitter 176
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The state of social media 2023: Business leaders weigh in on what’s next

Sprout Social

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

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Third Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

Social Media Today

Meta has updated its Instagram Graph API to enable third-party posting capability.

Instagram 162
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The 2023 Guide to Social Media Reputation Management

Hootsuite

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. Or at least be visible to your next potential customer. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok Adds New Funding Initiatives for Creators in the App

Social Media Today

TikTok's added a new program for AR creators, while also expanding its Creativity Program.

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Social Media Anxiety Is A Real Problem. This Book Author Knows What To Do About It

Forbes Social Media

It’s not because you actually care that much about athleisure apparel or what Aunt Edna is doing on her vacation.

Apparel 91
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Instagram Adds Broadcast Channel Guests to Provide More Content Options

Social Media Today

The new option will enable you to add a second voice to your broadcast chats.

Instagram 158
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#571: Learning To Love The F-Word… Failure

Amy Porterfield

Listen on… The 3 questions I ask myself every time failure comes knocking at my door It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and […] The post #571: Learning To Love The F-Word… Failure appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Provides More Commercial Opportunities for Independent Musicians in the App

Social Media Today

TikTok will now enable more artists to list their tracks in its Commercial Music Library.

Library 148
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YouTube Creator Ecosystem Supports More Than 390,000 Full-Time Equivalent Jobs

Forbes Social Media

What also sets YouTube apart from other services is that it doesn't need for all of its content to reach the masses.

YouTube 81
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Instagram Adds GIFs in Comments

Social Media Today

A long-awaited update for IG.

Comments 195
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Media Monitoring 101: What It Is And How It Works[Tools Included]?

Keyhole.co

Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic.

Tools 52
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

Social Media Today

The latest feature update from YouTube.

YouTube 176
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Write For Us: How to Guest Post on the Buffer Blog

Buffer Social

✅ The Buffer team is currently accepting pitches for guest posts. If that should change in the future, we’ll update this portion of the page 🗒️ Due to the volume of pitches we get, we can only follow up on a select number of submissions. If you don't receive a response within two weeks, you’re welcome to send a new pitch for us to consider.

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Meta Moves on From Customer Service Platform Kustomer

Social Media Today

Meta acquired the Kustomer platform back in 2020.

Platform 158
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How To Replace Siri With ChatGPT To Enhance Your iPhone’s Capabilities

Tweaklibrary

While the latest version of Siri continues to evolve and position itself as a leading digital assistant. The allure of ChatGPT lies in its ability to provide a more advanced, conversational, and personalized experience. Fortunately, you can add a ChatGPT iOS shortcut to your device and trigger it to respond to your voice, just like Siri. Also Read: How to Change Siri’s Voice And Accent Wondering How To Replace Siri With ChatGPT?

API 23
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Power of Employee-Generated Content in Your Marketing Strategy

Oktopost

What if we told you that there’s a way to boost engagement with your social media posts, appeal more to purchasing decision-makers, see more shares and interactions, grow trust, and grow share of voice without having to upend your entire social media strategy? You’d probably be pretty impressed, right? This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media.