Give your customers what they want? It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. Doing business on the Internet used to be so simple. If you knew for sure that your desktop website was optimized for access across all browsers, then your job was done. That was then. distinct and Web-capable mobile devices models. MORE >>

“A good 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.&# – Cathy Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions. saw a stat the other day that said most grade school kids aren’t learning cursive handwriting anymore. It’s pretty clear paper will eventually be extinct. Does that mean the next generation won’t write long hand? Now we’re discovering these same kids will enter the workforce and do something that doesn’t yet exist. So we have to cater to both. MORE >>

Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0 MORE >>

Today’s guest post is written by Tammy Kahn Fennell. Social media has given rise to an entire new level of narcissism. We all want to be heard, and to be respected. Twenty years ago I bet you never thought that taking a stroll in the countryside or eating at a restaurant would be worthy of broadcasting out to your friends, family, and business contacts, but here we are. Just last week I couldn’t help but tweet out a picture of a blackberry crumble I had just baked. Yes people, you are now being scored based on the online influence you wield. Scores are always controversial. MORE >>

Every year summer brings with it a noticeable drop in social media traffic as people recharge their batteries and cut down on screen time. With that comes an unavoidable attrition of your community whether in terms of growth rate or engagement. So here’s ten ways to kick start your community and. GET PERSONAL: Every blog should offer a level of intimacy that the blogger is comfortable with. MIX IT UP: As a blogger it’s very easy to get set in your way but your community likes variety. So explore their blog and the pattern of their posts. What other strategies have worked for you? MORE >>