Tue.Apr 26, 2011

Trending Sources

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

The social media landscape is changing at a rapid rate.  The reason?  More people are joining the “social media game” everyday… some who you wouldn’t even expect! Here are the top 10 social media statistics that just might surprise you: 3 out of 5 Facebook users access the site more than once per day AND the younger the user, the more they log on. Even more interesting?

Social Isn’t About Advertising Or PR

Spin Sucks

Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. And boy did my blood boil! PR Agencies Are Ruining Facebook. love sweeping generalizations like this. But to say. No one.

Old Habits, New Skills: Repetitive Injuries and Voice Recognition Software

Almost Savvy

The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. spend too much time on the computer, there’s just no way around it. And the truth is, once I began to realize that this was likely the cause of my pain, I should have acted more quickly to change my habits.

Yeah, Well Your Agency Is Killing Unicorns

Dave Fleet

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# His basic argument: PR agencies are boring and uncreative, and their attempts at engagement are doomed to fail. The right people to manage Facebook pages are, apparently ad agencies. Didn’t people ever learn how to play nicely with others? Shades of grey.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

What American Idol Can Teach Us About Branding

Spin Sucks

Becky Johns is a PR professional, blogger, and photographer. American Idol fans were outraged the last two weeks as we watched some of our “favorite” contestants get eliminated from the show. How could this happen when the results are based on the popular vote? There was even discussion of changing the voting system to prevent this situation again. Stop shaking your head. It’s about branding.

Think Tank Webinar on Social CRM next Wednesday

SocialFish

So you’ll definitely want to join us live. Don’t miss it! This webinar also kicks off our monthly Think Tank webinar series on topics that are important for social media practitioners in associations and nonprofits. Special thanks to CommPartners for their help producing the series.  Join us next week ! Think Tank

New research about how to have more engaging Facebook posts

Akamai Marketing

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel

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A Few Things I've Learned From My 260,000 Fan Facebook Page

Stay N' Alive

I manage several Facebook Pages in the hundreds of thousands, but of those, one I've had the privilege of personally owning (the others are owned by Brands I represent). Here are a few things I've learned. I'll share more as I have more time to experiment: What's in a name? Everything. The number one reason for my Facebook Page's success and popularity has been its name. tried an experiment.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

11 Incredibly Simple Tips To Spice Up Your Blog

Kikolani

This is a guest post by Jack Harold of Affiliate Home Business. Photo Credit. Blogging has probably revolutionized the Internet in a way that few other trends have been able to accomplish. Anyone who has access to the Internet can setup a blog to write about themselves or voice their opinions. It is that easy! However, not every blog really appeal to the general public. Reminisce With Readers.

5 Epic Social Failures

Geoff Livingston

For every great new social technology or trend, we see many fail. Most just fade away slowly, but others have darker public endings. Here’s a look at five social failures that peaked with great buzz, and since then have either completely left the interwebs, or made the community say, “Um, yeah.&#. 1) Google Wave. But instead of a long welcome, Google Waved goodbye relatively quickly.

What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. There are other similarities but the fact is they are different. Their UI’s are pretty different. Why did Facebook create Places?

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Social Media Measurement Questions for Your B2B Business

PWB Marketing Blog

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Best in Events and Emergencies

Net-Savvy Executive

On an average day, I don't spend much time with Twitter. It's the social media water cooler , where there's always something interesting but rarely anything I can't afford to miss. know, I should make better use of lists to manage the load, but on a typical day, it just doesn't matter much. To me, it's the unusual days that really prove Twitter's value. Twitter got a workout that day. Social Medi

Social Media Measurement Questions for Your B2B Business | PWB.

PWB Marketing Blog

How the Minnesota Nurses Association uses Social Media

SocialFish

This accompanying document has more information and statistics. Association Case Studies

Study 28

Do The Work!

Twist Image

Wearing a suit and tie was never my thing. In fact, I can remember being in my late teens and swearing that I would wear nothing but jeans in my professional life (my personal rage against the corporate machine). Some dreams die-hard. While I succumbed to the standard business attire for a while (I'm back to jeans now), it wasn't until reading Richard Florida 's 2004 best-selling business book, The Rise Of The Creative Class , when the concept struck me: a professional has little to with a university designation or cut of cloth one wears. It wasn't about artists, authors and musicians anymore.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Empire Avenue is a Catalyst for the New Economy

Stay N' Alive

If you haven't tried it yet, Empire Avenue is a new "game" that allows people to accrue virtual wealth by investing in people. In addition, brands can enter the service and invest in other brands and people as well. There are 2 ways to do well on the platform: already be influential (influence == money to invest in more people on Empire Avenue), or invest in the right people that are. As people that you invest in gain more money and influence, you or your brand gain more money (and arguably influence) as well. Empire Avenue is a catalyst for this type of economy to occur. Think about it.

How To Hire A Marketing Agency

Twist Image

The process of hiring a Marketing agency feels old. and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. Let the agency introduce you to its space, to the people and to the work (and vice-versa).

Feel Free? Why, I Just Might

Waxing UnLyrical

Please stop telling me to “feel free.&#. It’s one of the most ridiculous phrases I come across … and I come across it frequently. You know, as in when people email you asking for something … but they don’t want come right out and ask for it, so instead, they tell you to “feel free&# to do it. But I digress.). I’ve seen it on blogs as well. Really?

How to Select Good SEO Keywords

ProBlogger

This guest post is by Jeremy Myers of TillHeComes.org. The problem with good keywords is that they are usually not words at all. Good SEO keywords are usually phrases, that is, two or more words strung together in a saying or idea. When you enter keywords into your meta keywords section, don’t use words, use phrases. Why? I’ll give you two reasons. 1. There are too many single keywords.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Email Marketing: Conversion or Conversation?

Social Email Marketing

Some will say that the whole idea of a conversation just muddies the waters of marketing and we should be focused on the conversion. Certainly, if marketing doesn’t result in conversions than what are we being paid for? However, as any top salesperson will tell you, a good conversation is often the. Conversion Email marketing Just my two cents conversation conversion email marketing social marketing social media

Have You Asked Your Clients What They Want? | Small Business Mavericks

Small Business Mavericks

The surest way to come up with great content for your website

The Wedding of the Century: Email Marketing & Social Marketing

Social Email Marketing

Everyone is talking about this week’s big royal wedding, but the hottest romance for marketers is social and email marketing. Here are some romantic stats from the eCricle’s European Social Media and Email Marketing Study give us a glimpse of the affair: 95% of the people with an email. Email marketing Research Social media marketing eCircle email marketing social marketing survey

Facebook Launches ”Send Button”

Mindjumpers

Tweet After having celebrated 1 year with the Facebook Like button, Facebook is ready with a new feature, namely the Send button, which was launched yesterday. The Send button lets you easily share a link with specific people instead of sharing it with your entire network, as you do with the Like button. Content may sometimes be more personal so that you may not be comfortable sharing it with your entire Facebook network. This is where the Send button comes into the picture as it offers an easy way to privately share things with Facebook Groups and individuals. Facebook Real-Time Analytics.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Atlantis Fish non sequitur Wiley Miller

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ESPN – Wicked Local

Jeff Esposito

I really love how ESPN gets their commercials hyper local. This one with Dustin Pedroia is especially awesome on two fronts. One he is my hight and is called the laser show and two, Esposito is referenced as the best. A win-win in my book. Thanks to Nick Gosselin for pointing this out — RELAX. This post has a video, click here if you can’t view. Marketing sports YouTube Deli Meat Dustin Pedroia Esposito Laser Show