We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. Featured Study social media beverage days engagement facebook food pages post tourism travel MORE >>

Very recently Facebook has introduced a new social plugin, the 'Send' button. This button is to be installed onto your Blogs or Websites. Just when the 'Like'  button completed a year of its existence we now have the 'Send' button. In essence the 'Send' button enables you to send the information from the Blog / Website to people on your network as a message. Thus if you do not want a particular information to feature on your network's feed and if you do not want that the whole network of your friends view it then this is an incredible facility. MORE >>

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# His basic argument: PR agencies are boring and uncreative, and their attempts at engagement are doomed to fail. The right people to manage Facebook pages are, apparently ad agencies. Guess which he works for. I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. MORE >>

Tweet. love watching infomercials, but not for the normal reasons. Yes, I love the bad acting and the ridiculous vignettes, but what I really enjoy is trying to figure out how quickly I can find the truth in the advertisement. What do I mean by that? Well, when you’re watching commercials and you see small, barely readable text appear at the bottom, usually that text complies with Federal regulations for “truth in advertising&#. will normally be followed by small text at the bottom that reads “Results not typical. Debbie used for 14+ months plus exercise and a sensible diet.&# MORE >>

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. There are other similarities but the fact is they are different. Their UI’s are pretty different. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. The deals may show up on a users’ news feed, or in ads on the dashboard on the left. Why did Facebook create Places? MORE >>