Jon Loomer
OCTOBER 4, 2023
Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably.
Bill Hartzer
OCTOBER 4, 2023
StatSocial Data on Genius Monkey Dashboard Genius Monkey, a trailblazer in the programmatic attribution sector for a decade, remains committed to advancing methods of demonstrating ad lift, effectiveness, and audience insights for optimizing return on investment. In a strategic, multi-year collaboration, Genius Monkey is joining forces with StatSocial to delve deeper into the relationship between targeted audiences and their interest affinities.
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Jon Loomer
OCTOBER 4, 2023
I have a correction! Last week I told you about a possible bug. Some custom events don’t appear among metrics you can add as columns in Ads Manager. From what I could tell, there was no rhyme or reason why this was. As it turns out, there was a reason. Luckily, Meta employees follow my videos, and I was properly corrected. Custom events will only appear among metrics to add as columns if you’ve previously optimized for that event.
Social Media Today
OCTOBER 4, 2023
This is a big change for social media marketers to factor in.
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Buffer Social
OCTOBER 4, 2023
I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. There’s no doubt doing so is incredibly powerful. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter.
Social Media Today
OCTOBER 4, 2023
The new format removes headlines and descriptions.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 4, 2023
The new AI effect makes you look like an exotic plant. Yep.
Audiense
OCTOBER 4, 2023
At some point in time, every brand will experience a PR crisis. When bad press hits it presents you with an opportunity to either, a) come back better than ever or, b) do some serious damage to your reputation. In fact, a survey by PWC noted that 69% of business leaders reported experiencing a crisis over a period of five years, with the average number of crises being three.
Social Media Today
OCTOBER 4, 2023
Yaccarino shared some positive growth figures at Khanference 2023.
Forbes Social Media
OCTOBER 4, 2023
"What's the point of reading 1000 words about something that was already posted on X several days ago?
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Social Media Today
OCTOBER 4, 2023
Meta’s new generative AI tools are coming to Meta Ads Manager.
Keyhole.co
OCTOBER 4, 2023
Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together?
Social Media Today
OCTOBER 4, 2023
The ADL had come under fire from X owner Elon Musk in recent weeks.
Quintly
OCTOBER 4, 2023
Discover how different generations use social media and the impact it has on their lives. Explore the trends and strategies for targeting each generation.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 4, 2023
The new AI effect makes you look like an exotic plant. Yep.
Social Selling Masters
OCTOBER 4, 2023
Artificial intelligence (AI) is transforming the modern business landscape on all fronts. AI can drastically improve sales processes, leading to higher revenue and enhanced customer experience. Companies everywhere are embracing the use of AI for their B2B sales, and are seeing significant benefits from doing so. Here, we explore the benefits of using AI in B2B sales, including advanced qualification, personalized interactions, and enhanced sales data analysis, while also addressing the challeng
Social Media Today
OCTOBER 4, 2023
Wanna’ get your TikTok clips shown in Times Square.
ProBlogger
OCTOBER 4, 2023
The post 5 Blog Naming Basics appeared first on ProBlogger. A guest post by Nathalie Lussier. Is your blog getting the attention you know it deserves? Maybe you haven’t started your blog yet because you can’t settle on the right name or theme. Perhaps you’re thinking of starting a second blog, but want to “do it right” this time… Whichever camp you’re in, you need to consider five basic factors in naming a new blog or business.
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Social Media Today
OCTOBER 4, 2023
Some new updates to Reddit’s discovery tools.
Tweaklibrary
OCTOBER 4, 2023
Sometimes, we may have to create a document from an image or PDF. In such cases, we often engage multiple people who collaborate on secure files. It’s crucial to compare document versions when multiple individuals contribute to a single file. Each individual can add or edit the doc as per their perspectives, so that the final file may differ from your expectations.
Social Media Today
OCTOBER 4, 2023
Will X’s eCommerce push work?
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