Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). 74% use LinkedIn, and 42% use Twitter. 74% use LinkedIn, and 42% use Twitter. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buffer Social

MAY 1, 2017

Molly Pittman on LinkedIn. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. If you’d like to follow along and learn more, you can find Molly on Facebook here , LinkedIn here , or catch more of her work at digitalmarketer.com. ” – Molly Pittman.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. Tweet This!

B2B 252

B2B eBook Marketing Aggregator 252

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

ProBlogger

NOVEMBER 11, 2014

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Use white papers, government figures, research studies, and professional publications to prove your point. Instead of selling a guide or eBook and earning a quick thousand dollars, give it away for free. It’s not bragging.

Content 55

Content B2B How To Reputation 55

Rebekah Radice

JANUARY 9, 2017

White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers.

Template 131

Template Templates Social Media Strategy 131

ProBlogger

MARCH 1, 2017

Free eBook or eCourse. That’s why so many users are willing to opt in to an email list in return for a complimentary eBook or eCourse that teaches them something of value. Follow him on Twitter and LinkedIn. If you buy in bulk, many companies will sell you calendars for just a couple of dollars per unit.

Real Estate 20

Real Estate eBook Hosting Discount 20

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Drip useful content into relevant LinkedIn groups. When you’re ready to create content, research the best keywords to use.

Tips 98

Tips Content Press Release Marketing 98

Rebekah Radice

JANUARY 9, 2017

White papers. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Amplification (done well) is like singing that song into a microphone. On American Idol. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Gated content. This one doesn’t!)

Social Media 150

Social Media How To Discount Campaign 150

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Brand videos.

Social Media 118

Social Media How To Metrics B2B 118

Sprout Social

JANUARY 21, 2021

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. A three minute video based on an eBook may work well for YouTube, but is likely too long for Twitter. And as always, know your audience.

Social Media 142

Social Media Content Report WordPress 142

Your Escape From 9 to 5

JULY 8, 2022

Selling your knowledge with an ebook Providing a monthly subscription service to access resources and premium content Selling online courses Selling consulting, speaking and advisory services Earning money through joint ventures and collaboration. Do they print off an ebook and put it on his desk? It can start with a short ebook.

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

DECEMBER 1, 2015

It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. But YouTube, Google+ and LinkedIn drive the most engaged traffic. They place the least value on white papers and ebooks. Advertising needs to be part of social media strategy. iMedia Connection ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

AUGUST 13, 2015

Envision creating something of high quality (an ebook, white paper, something bigger) and call that your hub. “At LinkedIn, they do a similar thing. People couldn’t wrap their heads around the seemingly huge list of things to do to get started, so Arnie tries to make it simpler.

Social Media 60

Social Media Content Marketing Airlines 60

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. The White Paper is in his briefcase. Owned Media: Using Your Permission Marketing Assets. Email lists – of both customers and non-customers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts.

Content 137

Content Marketing Consultant Study 137

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. Things like, “eBooks don’t work for us. How do you measure the ROI of your big content initiatives?

Strategy 152

Strategy BuzzStream Content Brands 152

Rebekah Radice

MAY 4, 2017

White papers. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Use the graphic below to guide you through the brainstorming process. click here to open and download full size).

Social Media 60

Social Media Engagement Meme Buy 60

Laurel Papworth

OCTOBER 8, 2012

Embeddable widgets, retweet this, LinkedIn that, etc. PDF EMBEDS ON SCRIBD: If you MUST use PDFs for example for downloadable ebooks, manuals, information cheat sheets and industry white papers, use Scribd.com – embeddable and foot traffic. Hub sites MUST add value. Send digital strategists digital stuff.

Press Release 111

Press Release scribd Social Media Film 111

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. e-Strategy Trends ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

The Realtime Report

JUNE 6, 2019

Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper. You could also use an ebook as a cross-promotional tool to reach new audiences. Sites like Facebook and LinkedIn let you post longer articles on their sites.

Content 148

Content eBook Engineering Newsletter 148

The Realtime Report

JUNE 10, 2019

Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper. You could also use an ebook as a cross-promotional tool to reach new audiences. Sites like Facebook and LinkedIn let you post longer articles on their sites.

Content 107

Content eBook Engineering Newsletter 107

Convince & Convert

MAY 19, 2010

I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question). — [link] [link] Ian Greenleigh Great post.

Social Media 139

Social Media Strategy Consultant Social CRM 139

agora pulse

AUGUST 19, 2020

The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. If you are creating content like an ebook or whitepaper as a lead magnet for your landing page, your content needs to be original.

Curation 130

Curation Content Curata Flipboard 130

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones).

Press Release 200

Press Release scribd Vimeo How To 200

Diva Marketing Blog

FEBRUARY 1, 2010

It is phony to tweet, blog, and/or post to Facebook or LinkedIn as an executive (or anyone else), when you are a ghostwriter. As you know, for generations, PR firms have written white papers, contribute articles and the sort for clients. For articles, white papers, ebooks and such, I think ghostwriting is entirely legitimate.

Social Media 81

Social Media Marketing Authentication Blogger 81

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You nailed it.

Campaign 60

Campaign Groups Groups Analytics 60

Writtent Blog

FEBRUARY 20, 2014

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Upload an visual-heavy eBook or create a storyboard – the sky is your limit. Co-Creation.

Content 104

Content Marketing Screencast Tumblr 104