Convince & Convert

SEPTEMBER 7, 2010

link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.] Original post by Jay Baer [.] link] bagarner Nice write up.

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Convince & Convert

JULY 5, 2010

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Community building 117

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Convince & Convert

JULY 27, 2010

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Social CRM 117

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Convince & Convert

MAY 12, 2010

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Consultant 122

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Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

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Convince & Convert

FEBRUARY 11, 2010

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Social Media 114

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Convince & Convert

JUNE 29, 2010

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RSS 119

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Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 142

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Convince & Convert

AUGUST 24, 2010

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Social CRM 111

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Convince & Convert

MAY 4, 2010

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Social Media 117

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Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Have them document EVERY question they receive.

Social Media 151

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Convince & Convert

JUNE 17, 2010

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Twitter 126

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Convince & Convert

FEBRUARY 24, 2010

It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. You’ll probably never need your social media crisis plan.

Compete 116

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Convince & Convert

FEBRUARY 15, 2010

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Social Media 114

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Convince & Convert

FEBRUARY 10, 2010

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Social Media 129

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Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. It turns advocates into volunteer marketers. Each story shared becomes new content for the blog. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple.

Social Media 143

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Convince & Convert

JULY 26, 2010

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SEO 115

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Convince & Convert

MAY 13, 2010

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Social Media 154

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Convince & Convert

FEBRUARY 19, 2010

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Social Media 116

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Convince & Convert

SEPTEMBER 14, 2010

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Social Media 124

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Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Pay attention to your statistics with regard to calls to actions.

Social Media 120

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Convince & Convert

FEBRUARY 5, 2010

Thanks for your help!

Disqus 109

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Convince & Convert

MARCH 25, 2010

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Social Media 117

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Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. By transparent, I mean keep it real and no lip service.

CSR 139

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Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 130

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Convince & Convert

MAY 5, 2010

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Social Media 127

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Convince & Convert

MAY 27, 2010

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Consultant 124

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Convince & Convert

JUNE 24, 2010

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Social Media 122

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Convince & Convert

JULY 21, 2010

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Social Media 156

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Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JUNE 7, 2010

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Social Media 119

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Convince & Convert

APRIL 20, 2010

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Hitwise 117

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Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Content 125

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Convince & Convert

AUGUST 11, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble You Are Pissed Off at the Wrong Guy 9 Things to Do When I’m Gone Convince and Convert Recommends 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Decluttering Your Networks is Part Two of 7 Days to Turn Your Blog Into a Social Media Hub (Danny Brown) (..)

Social Media 116

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Convince & Convert

AUGUST 10, 2010

You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition. Those are just my personal opinions.

Social CRM 135

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Convince & Convert

FEBRUARY 23, 2010

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Social Media 118

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Convince & Convert

AUGUST 26, 2010

or engaged in brand reputation management, often on a weekly basis. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are.

Social Media 120

Social Media Strategy Analysis Reputation 120