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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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10 metrics to track influencer marketing success in 2024

Sprout Social

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 99
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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136
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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 105
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How to Find the Right Instagram Influencers for Your Brand

agora pulse

Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media. That means their word-of-mouth marketing strategy comes across like a reliable recommendation their audiences can trust even when they use Instagram’s paid partnership feature.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. The last two are optional and are used specifically for tracking paid campaigns.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? How to be successful with intent-based marketing. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88