Waxing UnLyrical

article thumbnail

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. You can download a detailed, and I mean detailed , Excel document that even shows you the engagement your photos have had outside of Instagram. Her ultimate weakness is cheese.

Instagram 279
article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Choose the most important metric, like report downloads and measure your success. Then utilize Google Analytics to understand the effectiveness of your campaign. “We Engagement numbers are great, but marketers need to move toward finding a way to measure actual ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Free Culture and Attention as Currency

Waxing UnLyrical

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. When did we last purchase any music, forget about downloading it legally?

Startup 204
article thumbnail

Life In The Cloud

Waxing UnLyrical

Earlier this year, Google announced it was rolling out a new device; one that would attempt to harness the power of the web and make it the center of the device’s power rather than the device itself. You open pictures in new tabs/windows, write documents using Google Docs or Microsoft’s Skydrive (essentially Office in the cloud).

Microsoft 157
article thumbnail

Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Storify 200
article thumbnail

5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Get comfortable with Google Analytics and Google’s URL Builder. You will be amazed at how much insight these tools give you, particularly when it comes to understanding what is driving actions, clicks, downloads, purchases, sign-ups, etc. Tracking URLs have become commonplace now.

URL 226
article thumbnail

Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

By then, though, the damage to their reputation and to their “Google Juice” had been done. WordPress can be downloaded for free at wordpress.org, and many hosts will install it for you for free. You now have a site that Google and other search engines can uniquely identify as you. Now where are they? The takeaway.

MySpace 194