Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The tradeoff for bringing new technology to market as soon as possible is that it won't be good enough at first. If the system provides automated sentiment scoring, how does it work?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 121

Tips Sentiment Marketing Real Estate 121

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 138

Data Social Media Sentiment Team 138

Buzz Marketing for Technology

NOVEMBER 16, 2011

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Hootsuite

MAY 1, 2023

Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. You should also document requirements for response times and archiving. Assign someone in your social governance documents to make sure it is enforced. But a policy alone is not enough.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Another valuable source of information is the sentiment report.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Social Media Strategies Summit

FEBRUARY 8, 2023

Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers. Keeps you organized: Even if you’re a small team juggling multiple events and announcements, you can keep tabs on what needs to happen (and when), all in a single document. Featured image by Freepik.

Social Media 200

Social Media Google Tips Template 200

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Social media analytics tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Valuable insights they make look at include: Customer sentiment.

Collaboration 116

Collaboration Social Media Team Sentiment 116

Ignite Social Media

MAY 22, 2019

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them. Document and Presentation Upload.

LinkedIn 144

LinkedIn Engagement Case Study Sentiment 144

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

JANUARY 31, 2019

Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Are you adopting influencer marketing best practices ?

Social Media 186

Social Media Analysis Sentiment Comparison 186

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Hootsuite

JUNE 2, 2022

Maybe someone documented poor treatment in a real-world setting and shared it online. All of which is to say: as an organization, you should define how much of a change in sentiment you need to see before you can start thinking about the event as a potential “social media crisis.” Another opportunity for a crisis?

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

Social Media Privacy Marketing Policies 130

Ignite Social Media

FEBRUARY 25, 2021

Months later, few can recall more than a smattering of the words on that sacrosanct document. While that’s a nice sentiment, it also means that we’ve had to fire more than one client for whom we didn’t believe success was achievable. It’s framed and hung on a few walls where it fairly quickly blends into the background.

Committee 156

Committee Exercises Team Sentiment 156

Hootsuite

MAY 18, 2022

As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? You can do almost anything with shortcuts, including taking screenshots, scheduling social media posts, switching programs, finding documents and text quickly, and so much more. Search for negative sentiment Tweets: :( + company name.

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Laurel Papworth

JULY 17, 2023

Given the models can handle tasks like creating and updating documents and tracking progress, writing, producing, editing reports, strategy documents. It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff.

API 52

API Case Study Training Conference 52

Hootsuite

JULY 25, 2023

Book a Demo 6 social media rules for lawyers Lawyers use social media for a multitude of purposes , including 87% reporting professional networking, 70% for client development, and 65% for education or marketing. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 97

Examples Template Templates How To 97

agora pulse

JANUARY 12, 2021

Want more ideas for your content marketing? You need to constantly experiment with new types of content and formats, which would allow you to market through more social media channels and discover more tactics that work. In which of these cases are you prepared to dive deep into a document once you start reading?

Types 162

Types Content Comparison Screencast 162

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. This is why people don’t trust marketers or advertisers. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Kikolani

JULY 12, 2013

100+ Content Strategy Insights – Find out what our experts have to say about content strategy tools, resources, design, documentation, the best starting points, and more key considerations. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring.

Marketing 117

Marketing Mashup RSS Survey 117

Your Escape From 9 to 5

JULY 2, 2022

Images you create or take Blog posts Web pages Videos Audios An email list of contacts Domain names Presentations Digital documents including eBooks. There are also some digital assets that do not have a monitory value but have a sentimental value. Examples of Digital Assets. Why you Should Create Digital Assets?

Domain Name 75

Domain Name Smart Phone Library Sentiment 75

Sprout Social

AUGUST 10, 2021

We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . — Harlem's Best Social Media Marketer (@SidraStartups) July 22, 2021. Thank you for not only creating excellent content and resources but for always having the backs of social marketers. I love em ??

Eventful 117

Eventful Team Sentiment Social Media 117

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Nostalgia Our social media profiles document our journey over the years.

Data 52

Data Twitter How To Reputation 52

Convince & Convert

JUNE 20, 2017

We marketers fall into this trap an awful lot. Volume and sentiment from Simply Measured Listening. This is another common mistake for marketers: We commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons that can help us do better in the future.

Campaign 164

Campaign Social Media Sentiment Class 164

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Kick off your partnership by sharing the strategy documents you’ve created thus far. 1 week to listing day.

Strategy 108

Strategy How To Hashtag Team 108

Hootsuite

MAY 17, 2021

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! The sentiment of their interactions with your brand online is direct feedback for your business.

Social Media 145

Social Media HootSuite Metrics CPC 145