Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. With the low/no cost of entry, it does cost time – your time.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 167

Social Media Strategy Consultant Conference 167

Justin Levy

JANUARY 4, 2010

Social Media Reputation, Dave Taylor 9:45-9:55 a.m. Social Media ROI, Ben Grossman 11:00-11:10 a.m. Social Media ROI, Ben Grossman 11:00-11:10 a.m. Communication Strategies for Social Business, Susan Etlinger 11:35-11:45 a.m. Consumer Marketing in the State of NOW, Jeff Pulver 9:30-9:45 a.m. What’s Next in Social Media?

Social Media 100

Social Media Hosting Conference Creative Commons 100

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Can those results be tied back directly to sales, and therefore ROI? Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. Unported License. Thanks for sharing.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 13, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. social media is not to blame. Man: …… your awesome.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. link] [link] Alecia Dantico RT @jaybaer: Social Media and Email – What's Your Integration Strategy? However, the data base of the concerned company should be in good shape. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 14, 2010

Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. This post does not contain such a solution, only a critique of acronyms. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Josh S Peters

NOVEMBER 23, 2009

In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Building the awareness of you and your product on Twitter is just as much about building up your own brand and reputation on the site as it is the product. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 19, 2010

The 3 Amigos: Email, Blogging, Social Sharing [link] (RT @jaybaer) [link] Kyle McGrath RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Harald Nick RT @jaybaer The 3 Amigos: Email, Blogging, Social Sharing [link] via @TDefren [link] annienoll I think this strategy could be helpful to Ottawa. Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. That’s just a brochure in 140 characters. What do you say?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Social Media Network Marketing

AUGUST 27, 2010

Friday, August 27, 2010 Social Media Needs A Driver Many a times we commence the Social Media planning and strategy with a bang! ' This excitement continues till suddenly someone wants to know the ROI. It is essential to have developed a matrix / escalation levels while creating the plan and strategy itself.

Social Media 66

Social Media Reputation Widget Disqus 66

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 116

Social Media eBook Strategy Social CRM 116

Social Media Network Marketing

MAY 29, 2010

Saturday, May 29, 2010 The Social Media Strategist Develop comprehensive social media strategy, leveraging the major social networks (LinkedIn, FaceBook, Twitter, YouTube, MySpace), blogs, video, stand-alone social newtorks, social commerce and more. Online Reputation Management comprises of various elements. Unported License.

Social Media 50

Social Media Widget Reputation Disqus 50

Convince & Convert

MAY 5, 2010

“The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,&# says Lisa. How’s that for eating your own dog food? From a business standpoint, it’s brilliant. With JaneNation, St. Im Jay Baer.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. utilize whether they have an existing social media strategy or not. utilize whether they have an existing social media strategy or not. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Although not an agency, I think as someone with a markteting practice, I agree it is very important to stay alert to the changing climate in communications and provide depth to our strategies.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 3, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JUNE 7, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

APRIL 28, 2010

This is the kind of stuff that business owners want to see — an actual plan — with real X's and O's on it that can drive strategy and has some kind of logic behind it. I think using the information in tandem would be great to add to social media strategies. This strategy builds WOM like you wouldn't believe.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 11, 2010

ryanzuk Applauding your move Jay … one great benefit of mingling the virtual and reality aspects of a communications career (social media strategy etc) is the flexibility you've built up and are now exercising. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 23, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

APRIL 13, 2010

A friend is coming to town to knock out some social media strategy for a mutual client. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] jaybaer Oooooo. A Martanne's offer? That sounds quite compelling. Unfortunately, I have to work Saturday. Rain check! An App, I'm in! Im Jay Baer.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators? Also, if one is considering SEO as part of that strategy, they’ll need to blog on their own site. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 189

Social Media Class Forums Microblogging 189

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121